Later

DECEMBER 13, 2019

As we close out December, it’s time for our favorite blog post of the year — and it’s all about Instagram predictions for 2020! . We’re sharing insights from the Instagram pros and industry experts in our top 10 Instagram predictions for 2020: . Instagram Predictions 2020 #1: Words Will Be More Powerful than Images.

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Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . What Does the Future Hold for the Instagram Aesthetic in 2020: .

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Later

JANUARY 22, 2020

Ready to get ahead of all the biggest graphic design trends in 2020? . Based on months of pop-culture analysis and trend forecasting, Over’s 2020 Trends Kit is a definitive source of inspiration for all design professionals. Plan, preview and schedule your posts with Later – the #1 marketing platform for Instagram! .

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Later

JANUARY 17, 2020

And what’s the optimal Instagram caption length for engagement in 2020? . We answer these questions and more in our guide to the optimal Instagram caption length for 2020: . A post shared by The Bump (@thebump) on Jan 11, 2020 at 4:01am PST. A post shared by JENNA KUTCHER (@jennakutcher) on Jan 16, 2020 at 5:09pm PST.

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Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

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The Realtime Report

MAY 12, 2021

The campaign, created by VaynerMedia London, capitalises on TikTok being both the home of cultural entertainment and a new destination for authentic beauty content to engage a new audience. Natura &Co acquired Avon in January 2020. Avon Unlimited Lift Mascara (£9) is available in two shades, Blackest Black and Brown/Black.

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Keyhole.co

SEPTEMBER 18, 2020

The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. Generally, this includes user accounts in the following interest areas: Music Acting Fashion Government and politics Religion Journalism and media Sports Media Business. So Twitter can confirm your identity and authenticity.

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Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

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agora pulse

APRIL 21, 2020

Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. TikTok launched in 2017, but only recently, marketers started to take it seriously. In my last article, I looked at TikTok marketing essentials and shared a sneak peek into the videos that went viral on the platform.

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Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7 presidential elections 4.

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Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy.

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Ignite Social Media

MAY 29, 2020

Before 2020, TikTok was slowly growing a following among Gen Z audiences worldwide. While Instagram is the place for visually stunning content, TikTok thrives off more disheveled, authentic videos that aren’t over-produced. Because TikTok is such an authentic app, what better platform would there be to post behind-the-scenes content?

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Pixlee

SEPTEMBER 14, 2020

TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. As a marketer, the thought of adding another social media platform to your radar may seem overwhelming, but it’s worth strongly considering creating a strategy to be on TikTok. million views.

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Sprout Social

DECEMBER 7, 2023

The concept of being a “creator” totally dominates TikTok and TikTok marketing. And by introducing the TikTok Creator Fund back in 2020, the app aimed to provide financial support to top-tier content creators. In November 2023 TikTok announced the Creator Fund would be replaced by the Creativity Program in some key markets.

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Likeable

SEPTEMBER 17, 2019

And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. Instagram is fantastic for travel, fashion, and beauty. This goes for both influencers and marketing professionals. Both of those things will happen in 2020.

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Later

JANUARY 28, 2021

Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. 18 Black Creators on Social Media to Follow: Whether you work in marketing, fashion, food, tech, or beyond, these 18 creators are just the tip of the iceberg. Engage with their content as you would anyone else. 1: Jayde I. . #1:

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Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

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Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. — Barack Obama (@BarackObama) June 1, 2020. — Dr. Erin L Thomas (@ErinLThomasPhD) June 7, 2020. We needed you.

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Later

APRIL 7, 2021

Influencer marketing is on track to become a $15 billion dollar industry by 2022 – and yet there are still myths about working with influencers. Their power stems from their authenticity. Influencers can build an authentic bond with their audience and become a reliable source of inspiration. View this post on Instagram.

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Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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Later

MAY 28, 2021

When you visit Mattie’s profile, she immediately brings you in with her honest authentic captions and engaging stories. #2: Isis Breanna is the go-to business coach for all things social media marketing. Eva Chen is the director of fashion partnerships at Instagram so you know her Instagram profile is always on point.

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Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

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agora pulse

JULY 8, 2020

But have you focused on Instagram marketing? In this article, I’m looking at Instagram marketing essentials, my best agency hacks, and the brands that are winning. Instagram Marketing: Why All the Fuss? If your current marketing strategy doesn’t include Instagram, you might be wondering what all the fuss is about.

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Sprout Social

JUNE 28, 2022

” Months after the Creator Fund’s initial announcement in June 2020, the official TikTok @CreatorPortal account released a series of videos breaking down what the fund is and how it works. Here are some fast facts: Established in 2020, the TikTok Creator Fund began with an initial investment of $200 million.

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agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. To help you, check out my best agency director hacks to grow your Twitter profile in 2020, and find out why making your mark in the Twittersphere is as important as ever. Here’s the juicy stuff for Twitter.

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Later

JUNE 12, 2020

— jack (@jack) June 9, 2020. — Newsweek (@Newsweek) June 11, 2020. If you’re a fashion brand, create a “5 Amazing Black Fashion Influencers to Follow” list, utilizing each social channel’s unique features to create a cohesive campaign that varies per channel. A day for celebration, education, and connection.

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Later

JANUARY 2, 2019

Wondering what the big Instagram marketing trends for 2019 will be? Instagram Marketing Trend #2: Influencers Get More Authentic. Expect “authenticity” to become a big Instagram marketing “trend” in 2019. There’s one thing every business on Instagram has in common: the desire to increase Instagram engagement.

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Likeable

APRIL 19, 2021

The first NFTs were released in 2017, but the phenomenon really started taking off in 2020. Some experts say that NFTs could come to represent real estate deeds , and others believe it’s just a matter of time before major fashion brands break into the market. Because anything can be an NFT, the possibilities are endless.

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Social Media Strategies Summit

JULY 12, 2019

The rise of influencer marketing was a fast one. 2016 saw the explosive growth of macro influencers and celebrities in marketing campaigns. By 2017, the market saw the need for micro-influencers – those with followings between 10,000 and 500,000. These days, influencer marketing seems to be ubiquitous.

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Later

MARCH 30, 2020

We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! A post shared by lululemon (@lululemon) on Mar 24, 2020 at 4:55pm PDT. 2: Worldwide Best Times to Post are in the Morning, Except for GMT .

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Sprout Social

APRIL 14, 2021

Double down on influencer marketing and user-generated content. If you haven’t already dipped your toe into the influencer marketing pool, now is as good a time as any. TikTok didn’t invent influencer marketing. By fashion industry standards, Remi would be considered plus size. order yours at the link in my bio!

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Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience. Fashion dominates Instagram. First thing’s first.

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Keyhole.co

DECEMBER 22, 2020

Updated on December 21st, 2020. It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. Micro Influencers Should be Relevant to Your Niche.

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Pixlee

AUGUST 22, 2020

UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. Here we’ll look at how you can reflect in-store experiences online during shutdowns and how UGC can bring an authentic look to your brand. One answer is with user – generated content (UGC). Implement Live Chat.

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agora pulse

JANUARY 13, 2021

Digital marketing, specifically social media, skyrocketed in 2020 with consumers stuck at home and physical stores closed. Global lockdowns pushed businesses to focus heavily on their social media strategies and revaluate their sales and marketing models. It worked well for Compare the Markets and the meerkat family.

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