Sprout Social

APRIL 15, 2020

2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. — Jen Hartmann (@jenalyson) March 11, 2020. Scrap it if it feels tone-deaf.

Strategy 143

Strategy Metrics Hubspot Retail 143

Later

MAY 24, 2020

In this blog post, we’re sharing some of the best free resources and mental health tips for social media managers so you can protect your mental health and take care of your wellbeing: Social Media and Mental Health During COVID-19. There’s no denying that social media managers have an “always-on” attitude.

Social Media Management 98

Social Media Management Social Media Tips Instagram 98

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.

Social Media 137

Social Media Social Media Management Marketing Communities 137

Oktopost

APRIL 25, 2022

Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . When you first join a company, you always want to make a profound impact. But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas?

Data 118

Data Strategy How To Social Media Management 118

Sprout Social

FEBRUARY 25, 2021

What you might mean as a compliment can come across as a sign that you’re not entirely confident what a social marketer’s job entails or the skills that they employ day to day. When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media.

Social Media Management 120

Social Media Management Marketing Collaboration Skills 120

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. IGTV takes center stage.

Trends 93

Trends Instagram Meme Authentication 93

Pam Moore

DECEMBER 10, 2019

Hey content marketers, digital marketing and social media managers! It needs to connect with them in a human way that makes them think… “ hey, I want to know more about that person and/or company! And lucky for you…I have a proven 2020 Content Calendar Template you can download for free here.

Template 78

Template Templates Content Training 78

Hootsuite

MAY 20, 2020

In today’s busy world, it is all too easy for an employee to accidentally expose the company to threats online. — FC Barcelona (from ????) (@FCBarcelona) February 15, 2020. Phishing scams create social media information security risks. We invite you to follow our verified social profiles for our promotions!

Social Media 144

Social Media Tools Tips Policies 144

Sprout Social

SEPTEMBER 9, 2020

But for those operating outside of the social team, the impact social listening insights can have on a business might be lost on them. They may not realize such rich information exists, or even understand why social listening applies to their discipline. The Social Media Manager. For instance….

Organization 126

Organization Sentiment Social Media Management Analysis 126

agora pulse

JANUARY 30, 2021

What top tips do you need to know to level up your social media strategy in 2021? We gathered some of the very best tips from Agorapulse’s training courses and sessions in 2020 to help you kick off the new year with creativity and inspiration. Social media tip from: Alan Gannett , author of The Creative Curve .

Social Media 132

Social Media Tips Strategy LinkedIn 132

Sprout Social

APRIL 29, 2021

At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales. We know that our buyers want to engage digitally and that they increasingly prefer to have an end-to-end digital customer experience—only the marketing team can deliver that at scale.

Marketing 139

Marketing Social Media Management Team Campaign 139

agora pulse

SEPTEMBER 16, 2020

So when its marketing coordinator learned that its existing social media management tool was failing to meet its needs, she did her homework and discovered Agorapulse and happily made the switch. Utilizing social media has resulted in increased engagement and brand awareness. Q: How did you discover Agorapulse?

Social Media 119

Social Media Social Media Management System Publishing 119

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 125

How To Social Media Management Metrics Team 125

Sprout Social

FEBRUARY 21, 2022

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. Let’s state the obvious: Social media governance is not the sexy side of social. Ms_ZamaNdlovu) September 6, 2020. Legal risk.

Social Media 125

Social Media Pharmaceuticals Energy Policies 125

Sprout Social

JANUARY 14, 2021

. — sheeta verma (@sheetaverma) November 30, 2020. — Tara Robertson (@taraerobertson) December 29, 2020. Many social media managers have their professional growth stymied by managers who don't understand or respect their skills, or who reject their ideas out of caution or ignorance.

Organization 96

Organization Meme Proposal Report 96

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Sprout Social

OCTOBER 7, 2020

Agencies and businesses alike have experienced their fair share of challenges in 2020. Giraffe Social Media , a UK social media management agency, has recognized the impact of the pandemic on its clients and their industries. 2020 has taught us how to innovate. Balance flexibility and stability.

Strategy 116

Strategy Collaboration Consultant Team 116

agora pulse

NOVEMBER 3, 2020

With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. Between the presidential election in the United States, the global pandemic, and countless natural disasters, the year 2020 has been full of twists. Questions to Ask Your Team.

Social Media 127

Social Media Social Media Management Health Care Issues 127

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

MAY 6, 2021

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. This program revealed a lot about our community and the state of social marketing as a whole.

Class 114

Class Marketing Communities Campaign 114

Oktopost

MARCH 16, 2020

While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic. Here are 5 Oktopost features that will help you avoid a crisis on social media: Campaign Management.

Social Media 104

Social Media Module How To Meeting 104

Sprout Social

NOVEMBER 30, 2021

Before 2020, online shopping was already on the rise. Social commerce is when you buy and sell products or services directly from a social media platform. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. Social commerce trends.

Trends 144

Trends Conversation Instagram Influencer 144

Ignite Social Media

MARCH 31, 2023

Is it estimated that over 1 million women left the US workforce from Feb 2020 to Sept 2022. It requires effective communication, a collaboration between internal teams, and a systemic approach to change. From day one, women have been at the heart of establishing Ignite Social Media as a reputable business. ” 2.

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Team Policies Resources Construction 78

Hootsuite

MAY 29, 2020

LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. Even more people trust a company technical expert (65%).

LinkedIn 140

LinkedIn HootSuite Skills News 140

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Using social media is important now more than ever.

Social Media 142

Social Media Meme HootSuite Influencer 142

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Bonus Social Media New Year’s Resolutions.

Social Media 82

Social Media Authentication comScore Social Media Management 82

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Sprout Social

JULY 15, 2021

As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. In the grand scheme of things, the social media profession is relatively new. What career paths can I create for my team? What comes next?

Social Media 118

Social Media How To Collaboration Team 118

Sprout Social

JULY 30, 2020

While nearly everything came to a halt in early 2020, social media never slowed down. In fact, roughly half of consumers report using social more since the coronavirus pandemic began. The events of 2020, however, created a tipping point. Social is an essential tool for essential businesses.

Retail 123

Retail Groups Groups Social Media 123

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Packaging and presenting your pitch to get your team on board.

Campaign 126

Campaign Social Media Marketing Metrics 126

Sprout Social

JULY 6, 2020

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. a McBride (@mcbridesisters) on Jun 10, 2020 at 5:03pm PDT.

Strategy 145

Strategy Social Media Organization Education 145

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? In 2020 alone, Sprout added an impressive list of new partners that span the entirety of our platform. For some, the answer is overly simplistic and a straightforward checking of boxes.

Reddit 105

Reddit Hubspot API Reputation 105

Later

JUNE 12, 2020

At Later, we’ve added Juneteenth to our free downloadable holidays calendar — so every brand and social media manager has a reminder to celebrate the day. Both Twitter and Square are making #Juneteenth (June 19th) a company holiday in the US, forevermore. — jack (@jack) June 9, 2020. juneteenth.

Social Media 106

Social Media Brands Creative Commons Education 106

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. You won’t have a full team starting out and that’s okay. Hire employees. As you grow, you’ll need more employees.

Social Media 99

Social Media How To Marketing Price 99

agora pulse

JANUARY 3, 2020

To help you, check out my best agency director hacks to grow your Twitter profile in 2020, and find out why making your mark in the Twittersphere is as important as ever. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. But first, why you need to grow your Twitter profile?

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

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Tools Sentiment How To Team 94