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2017 Social Media Trends Check-In

Ignite Social Media

At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Think about appropriate hashtags and keywords to add to the conversation. Ever wish a consumer could purchase your product after just looking at a picture of it on social media? Trending Storylines. Social Shopping.

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47 Social Media Statistics to Bookmark for 2017

Sprout Social

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Instagram posts using at least one hashtag receive 12.6% It’s still important to know your essential Twitter statistics in 2017. Mobile accounts for 86% of Twitter’s ad revenue.

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Where Social Media Is Headed in 2017: The Biggest Trends to Watch For

Buffer Social

However, there are some clues out there as to what the future in 2017, and beyond, may look like. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Ready to jump in? – Instagram.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Case in Point: Event Marketing.

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Everything Marketers Need to Know About TikTok

Likeable

Vine was shut down in early 2017, and Musical.ly In 2016, a new video sharing mobile app named Douyin launched in China. Challenges are the norm, usually grouped together with a hashtag. So, for brands to join TikTok and stay authentic, they have two options: partner with an influencer or pay for one of TikTok’s ad products.

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The complete guide to creating a Black Friday social media strategy

Sprout Social

For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Their posts had a branded hashtag and content like this: What’s great about this post? Their posts had a branded hashtag and content like this: What’s great about this post?

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8 Key Steps for a Successful Instagram Takeover

agora pulse

Launch or promote a product. A photo posted by Sweety High (@sweetyhigh) on Jan 17, 2017 at 12:04pm PST. Create a Branded Hashtag. Creating a branded hashtag for you Instagram takeover is important because it will help you: Monitor the campaign and user posts or comments. Build brand awareness/ Reach a new audience.