Sprout Social

JANUARY 23, 2017

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. When it comes to hashtag tracking, a lot of companies are in the dark.

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Pixlee

NOVEMBER 6, 2017

Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest. If you’re a brand, hashtags can help you to build brand awareness, connect with your target audience, and start and participate in conversations related to your products.

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Hashtag Analytics Tools Brands 47

agora pulse

MARCH 8, 2017

Charli Day (@charli_says) February 9, 2017. Advertising wizard David Ogilvy says “Unless your headline sells your product, you have wasted 90 percent of your money.”. Amanda Webb (@Spiderworking) February 9, 2017. Amanda Webb (@Spiderworking) February 9, 2017. Charli Day (@charli_says) February 12, 2017.

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Firebelly

MAY 22, 2017

Hashtags are a great way to connect your content with people who are interested in your product/service/industry. Jot down terms you would use to describe your business and then search those hashtags on Instagram to see what is trending. Include these hashtags in the caption of your image. Include Directives. Ask them to.

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Instagram Engagement Tips Hashtag 136

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Instagram posts using at least one hashtag receive 12.6% It’s still important to know your essential Twitter statistics in 2017. Facebook Statistics. Twitter Statistics. LinkedIn Statistics.

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Statistics Social Media LinkedIn Instagram 40

agora pulse

JANUARY 22, 2020

Because micro-influencers haven’t reached that point yet, they will be less expensive to work with requiring smaller fees or will be open to posting in exchange for a product or service. Find influencers that relate to your product or service, with an audience that is engaged and responding to those influencers’ posts.

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ROI Influencer Authentication Hashtag 186

Webbiquity SMM

MARCH 7, 2019

Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! Run a Giveaway Contest.

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Eventful Social Media Badge Hashtag 145

agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. Hashtag challenges. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views. Piggyback off an existing hashtag.

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UGC Hashtag How To Meme 139

agora pulse

OCTOBER 11, 2018

Even teens with a modest following are making money promoting products and services via social media. Years ago, influencers touted the benefits of products and services, sometimes without clarifying their paid relationship with the company that produced that product or service. It’s Not (Just) About Promoting Products.

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Influencer Features Instagram Hashtag 120

Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Ready to jump in? – Instagram.

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Trends Social Media Predicition Instagram 40

Buffer Social

NOVEMBER 13, 2023

Many online publications take advantage of affiliate sales links with product recommendations and round-ups.  Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25

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agora pulse

SEPTEMBER 30, 2020

The brand’s positioning has also allowed it to “own space,” which was seen most prominently during the 2017 eclipse where its clapback of Hostess Snacks garnered national press attention and notoriety: Thanks to Twitter marketing, Moon Pie has built a powerful association with space that accounted for the success of this tweet.

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Social Media Management Social Media Tips Content 187

Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. This might look like: Educational videos (product tutorials, how-to videos, recipes, etc.). Inspirational videos on how to use your product or service. Trend-based videos (dances, hashtag challenges, etc.).

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Strategy Brands UGC Apparel 86

Hootsuite

JUNE 26, 2019

Create a hashtag. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. Create a hashtag that hasn’t had much prior use so that your event doesn’t get buried in a mountain of irrelevant content. The shorter, the better, too. Give a sneak peek.

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Eventful Social Media Hashtag HootSuite 111

agora pulse

OCTOBER 10, 2019

73% more people used Instagram for holiday deals in 2018 compared to 2017. If you really want to promote your product or sale, your i mages need a seasonal theme for selling on Instagram. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts.

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Instagram Tips Hashtag Discount 90

Convince & Convert

DECEMBER 5, 2017

REI recently dedicated the remainder of 2017 to promoting gender equality in the great outdoors. The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag. Consistent Brand Voice. The marketing team understands the macro trends on social.

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agora pulse

OCTOBER 10, 2019

73% more people used Instagram for holiday deals in 2018 compared to 2017. If you really want to promote your product or sale, your images need a seasonal theme … even in October! For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts.

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Instagram Hashtag Discount Retail 91

Likeable

MAY 14, 2019

This is effective on product-specific posts but also on brand building posts. In 2017, Twitter rolled out 280-character tweets, which doubled its previous limit of 140 characters. Long captions about brand partnerships give influencers the space to talk about how a product or service fits into their lifestyle. Our opinion?

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Real Estate Hashtag Influencer Instagram 82

Keyhole.co

JANUARY 6, 2022

China made an app called Douyin that year and named the international version of that app TikTok in 2017. You can optimize your videos on TikTok using the trending hashtags to make them discoverable. An influence may talk about your products or services in the video. 6 – Hashtags Infuse Life Into The Marketing Campaigns.

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Marketing Hashtag Trends Influencer 52

Rebekah Radice

MARCH 19, 2017

Hashtag Research. Look at who’s tweeting into the hashtag. For example, the #AdobeSummit hashtag has been busy for the last several weeks. If you enter the hashtag and then click “People,” you’re now able to see everyone that’s joining in the conversation. Joe Martin (@joeDmarti) March 19, 2017. Be a benefit!

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Eventful Social Media Conference Hashtag 132

Ignite Social Media

AUGUST 10, 2017

While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. That particular hashtag had over 2,000 uses, meaning there were plenty of Halo Top fans hoping for one last chance at a win. — Delta (@Delta) July 16, 2017.

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Social Media Airlines UGC Campaign 87

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. My model was to find creative ways to promote our products without pushing a sale.

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Social Media Brands Content Guidelines 89

Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Case in Point: Event Marketing.

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Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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agora pulse

OCTOBER 6, 2020

The most recent data shows that of the small businesses that opened in March 2007, 33% made it to March 2017.). Because you don’t have a physical product (like Starbucks pumpkin spice lattes), you will need to be creative. Remember to use hashtags like #photocontest so your initiative is searchable. Piggyback on What’s Trending.

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Social Media Management Social Media Trends Meme 183

Sherrilynne Starkie

MARCH 21, 2018

The study focused on Instagram and #ad hashtag used by most influencers when its a paid-for post. In 2017, Instagrammers used the tag more than 1.5 Instagram influencer marketing. million times. New guidelines from the Federal Trade Commission which require full disclosure of commercial relationships are driving this trend.

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Influencer Automotive Marketing Guidelines 90

Sprout Social

OCTOBER 23, 2018

For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Their posts had a branded hashtag and content like this: What’s great about this post? Their posts had a branded hashtag and content like this: What’s great about this post?

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Strategy Social Media Hashtag ROI 93

Unmetric

AUGUST 17, 2018

The step-by-step nature of the product launch built hype and awareness for the new products. Overall, the brand had an active presence on the three platforms as they encouraged users to use the brand hashtags to win the contests. This was a huge jump considering that the brand added just 24K new fans during the IPL 2017 season.

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Campaign Hashtag Twitter Publishing 60

Likeable

MARCH 26, 2019

Vine was shut down in early 2017, and Musical.ly Challenges are the norm, usually grouped together with a hashtag. So, for brands to join TikTok and stay authentic, they have two options: partner with an influencer or pay for one of TikTok’s ad products. Self-serve ad products have yet to roll out. What is TikTok?

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Keyhole.co

MARCH 7, 2023

It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence. As you can see below, the results only show Reddit posts that mention Apple Inc and its products.

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Social Media Apple Trends Reputation 59

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. Use hashtags to spread the word.

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Sprout Social

APRIL 12, 2017

According to a Sprout Social 2017 Q1 Index , 48.6% At the same time, 41% of those millennials said they follow brands for information, whether it’s on their products, services or industry experience. Did your Instagram takeover successfully plug or promote your product or service? Use Instagram Hashtags.

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Instagram Hashtag Metrics Marketing 70

Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. Shopkins toy brand uses this type of contest to showcase its products. Or ask them to come up with a name for a new product. Posted by Ginsoy – Extreme Chinese on Tuesday, February 21, 2017.

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Examples Social Media Instagram Hashtag 111

Convince & Convert

OCTOBER 9, 2017

This post from MailChimp’s Instagram account leverages a timely hashtag (#NationalHotdogDay) and brand name to show MailChimp’s quirky side: At the end of the day, people turn to Instagram to be visually surprised and inspired, often scrolling through their feed mindlessly until something catches their eye. It’s all about adding value!

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B2B Instagram Brands Hubspot 158

Later

FEBRUARY 15, 2021

But it wasn’t until 2017, when ByteDance acquired another video-sharing platform (Musical.ly), that it took off in North America and Europe. Here, you’ll see popular hashtags, sounds, and effects. When you’re getting ready to film your first TikTok video, don’t worry about production quality.

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Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

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Sprout Social

APRIL 19, 2017

People don’t just want to buy from companies because they have good products and services. In fact, 66% of consumers are willing to pay more for products and services from companies dedicated to social and environmental good. A post shared by WeWork (@wework) on Feb 2, 2017 at 3:13pm PST. But how do you track it?

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Social Media How To ROI Hashtag 105