Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. My model was to find creative ways to promote our products without pushing a sale.

Social Media 87

Social Media Brands Content Guidelines 87

Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Inspirational videos on how to use your product or service. Funny skits.

Strategy 86

Strategy Brands UGC Apparel 86

Buffer Social

NOVEMBER 13, 2023

Many online publications take advantage of affiliate sales links with product recommendations and round-ups.  Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25

Examples 92

Examples Campaign Discount Marketing 92

agora pulse

SEPTEMBER 30, 2020

If you develop your own recognizable voice on Twitter, your brand will be able to build a tight and loyal community as well as create highly cited content. Use these to create Twitter content as well as to come up with popular hashtags. Turn some of these into seasonal content as well as Twitter hashtags!

Social Media Management 187

Social Media Management Social Media Tips Content 187

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Influencer 211

Influencer Engagement Fashion Retail 211

agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. Hashtag challenges. Challenges are an essential feature of TikTok’s community and probably the best known of all the marketing techniques. How can you use TikTok?

UGC 139

UGC Hashtag How To Meme 139

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Case in Point: Event Marketing.

Team 160

Team Marketing B2B Eventful 160

Ignite Social Media

AUGUST 10, 2017

While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. That particular hashtag had over 2,000 uses, meaning there were plenty of Halo Top fans hoping for one last chance at a win. — Delta (@Delta) July 16, 2017.

Social Media 87

Social Media Airlines UGC Campaign 87

Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Ready to jump in? – Instagram.

Trends 40

Trends Social Media Predicition Instagram 40

Sherrilynne Starkie

MARCH 21, 2018

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. The study focused on Instagram and #ad hashtag used by most influencers when its a paid-for post. Instagram influencer marketing.

Influencer 90

Influencer Automotive Marketing Guidelines 90

agora pulse

OCTOBER 6, 2020

The most recent data shows that of the small businesses that opened in March 2007, 33% made it to March 2017.). Gear up to help a community or charity this December for a feel-good factor that will benefit everyone. Because you don’t have a physical product (like Starbucks pumpkin spice lattes), you will need to be creative.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Sprout Social

APRIL 12, 2017

According to a Sprout Social 2017 Q1 Index , 48.6% At the same time, 41% of those millennials said they follow brands for information, whether it’s on their products, services or industry experience. Did your Instagram takeover successfully plug or promote your product or service? Easy Access to Your Community.

Instagram 68

Instagram Hashtag Metrics Marketing 68

Later

FEBRUARY 15, 2021

But it wasn’t until 2017, when ByteDance acquired another video-sharing platform (Musical.ly), that it took off in North America and Europe. Here, you’ll see popular hashtags, sounds, and effects. When you’re getting ready to film your first TikTok video, don’t worry about production quality.

Film 100

Film Trends Hashtag Curation 100

Sprout Social

OCTOBER 23, 2018

For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Their posts had a branded hashtag and content like this: What’s great about this post? Their posts had a branded hashtag and content like this: What’s great about this post?

Strategy 92

Strategy Social Media Hashtag ROI 92

Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. Shopkins toy brand uses this type of contest to showcase its products. Or ask them to come up with a name for a new product. Posted by Ginsoy – Extreme Chinese on Tuesday, February 21, 2017.

Examples 111

Examples Social Media Instagram Hashtag 111

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. Tourism Australia. Under Armour.

Campaign 43

Campaign UGC Content Tourism 43

Convince & Convert

OCTOBER 9, 2017

This post from MailChimp’s Instagram account leverages a timely hashtag (#NationalHotdogDay) and brand name to show MailChimp’s quirky side: At the end of the day, people turn to Instagram to be visually surprised and inspired, often scrolling through their feed mindlessly until something catches their eye. It’s all about adding value!

B2B 159

B2B Instagram Brands Hubspot 159

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

UGC 59

UGC Brands Apparel Content 59

agora pulse

JANUARY 19, 2017

Launch or promote a product. Build community. A photo posted by Sweety High (@sweetyhigh) on Jan 17, 2017 at 12:04pm PST. Create a Branded Hashtag. Creating a branded hashtag for you Instagram takeover is important because it will help you: Monitor the campaign and user posts or comments. Surprise and delight fans.

Instagram 60

Instagram Hashtag Influencer Campaign 60

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

Hashtag 111

Hashtag Instagram Travel Communities 111

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Community Support during World Tragedies. BlackLivesMatter.

Social Media 111

Social Media MySpace Hashtag News 111

Sprout Social

OCTOBER 10, 2016

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. 7 out of 10 Hashtags on Instagram Are Branded. hashtags per brand post.

Instagram 40

Instagram Hashtag UGC Campaign 40

Sprout Social

APRIL 19, 2017

People don’t just want to buy from companies because they have good products and services. In fact, 66% of consumers are willing to pay more for products and services from companies dedicated to social and environmental good. A post shared by WeWork (@wework) on Feb 2, 2017 at 3:13pm PST. But how do you track it?

Social Media 104

Social Media How To ROI Hashtag 104

Buffer Social

JANUARY 30, 2017

In this episode, here’s what you’ll learn: Carlos Gil shares his expert insights on what it takes to get started on Snapchat and how marketers can use this platform to build a engaged community as well as drive real ROI for their business. 3 Key Takeaways for Marketers Looking to Expand and Go All-In on Snapchat in 2017.

ROI 40

ROI Communities Strategy Marketing 40

agora pulse

DECEMBER 17, 2019

TikTok, a video app launched in 2017, was the most downloaded app in Apple’s App Store for five consecutive quarters. In fact, integrity is rated more highly as a purchasing factor than even product quality and innovation. Paying influencers not aligned with your products or ethos to promote on your behalf. Explore TikTok.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Later

NOVEMBER 14, 2018

Nearly 1 in 3 mobile shoppers in the US say that video is the best medium for discovering new products. You’ll be able to connect with shoppers through a medium they love and trust while showing off your products at the same time! Tip #3: Create a Custom Hashtag for Black Friday or Cyber Monday. Right now, there are over 6.3

Instagram 58

Instagram Tips Marketing UGC 58

Rebekah Radice

MAY 16, 2017

A conversational tone is much more attractive to humans and SEO in 2017. Are you using hashtags where relevant? Hashtags don’t work on all social channels, but where they do – you should incorporate the most relevant one. Use hashtags to get found on each social channel. See and hear the contrast?

Social Media 167

Social Media Privacy Real Estate Hashtag 167

Later

SEPTEMBER 12, 2019

In a nutshell, user-generated content is any type of content that’s created by a brand’s followers, product users or consumers. . It can be as simple as an influencer tagging a product in an Instagram Stories post, or a YouTube beauty tutorial featuring a brand’s new collection. . Easy gathering and sharing of genuine reviews.

UGC 60

UGC Content Instagram Hashtag 60

Hootsuite

SEPTEMBER 9, 2020

Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. Visit the Community tab, too. Are all of these videos high-production, or are they shot more casually? But remember to follow YouTube’s hashtag rules.

YouTube 145

YouTube HootSuite Marketing Video 145

Keyhole.co

JANUARY 24, 2024

It also results in users forming online social communities fueled by the brand, increasing its reach. Before 2017, the brand faced much more intense online competition from McDonald’s and Burger King. Market research can help you use trends and hashtags effectively to create funny but non-offensive content.

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

JUNE 16, 2016

The following tips will help your brand up its visual storytelling game and build a larger and more engaged community on Instagram. In order to rapidly grow your Instagram followers you need to start by asking the following questions: Will your account support awareness by showcasing your product or service? January 2017.

Instagram 40

Instagram Tips UGC Hashtag 40

Pixlee

OCTOBER 24, 2018

As you do, remember this tip from Selz’s guide, 5 Secrets to Selling Products Online : “Smaller niches will have less competition, giving you a better chance of connecting with potential buyers. Nothing is more authentic than photos of your product in use. Instead of posting another product photo, find one of that product in use.

Authentication 42

Authentication Brands CSR Hotels 42

Convince & Convert

MARCH 22, 2013

Between the Geek Squad face-to-face tech support and @Twelpforce on Twitter, Best Buy is committed to offering service for all the products it sells — even the ones it doesn’t actually manufacture. They experimented with paid media and with organic social media strategy like creating hashtags. via Best Buy on Facebook.

How To 131

How To Retail Buy Mobile 131

Keyhole.co

SEPTEMBER 18, 2020

85 percent of consumers will buy products or services from brands they trust. At the end of 2017, Twitter decided to work on a new verification program to improve the process and ensure all verified accounts met their new guidelines. . When writing your pitch show how getting verified will help the Twitter community.

Twitter 97

Twitter Badge How To Authentication 97

Hootsuite

MAY 13, 2020

Facebook has been running its Creator Studio since 2017. We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? Instead, “Creator” is emerging as a preferred term. Or re-emerging.

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

OCTOBER 8, 2018

The company frequently features stories from the community. Their organization helps children and young adults go from “surviving to thriving,” by hosting yoga classes, mindfulness experiences, job readiness programs, tutoring and community dialogue. These highlights serve a few different functions. Brand takeaways.

Social Media 92

Social Media Brands Instagram Training 92