Sprout Social

APRIL 30, 2017

Wednesday, May 24: Engaging & Growing an Audience With Hashtags. Hashtags are a powerful way to engage your audience and tap into relevant conversations. That’s why brands are utilizing hashtags. We’ll discuss all things hashtag from analytics to the difference between branded and community hashtags.

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Ignite Social Media

JULY 13, 2017

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Posted by E3 Expo on Thursday, June 15, 2017. — E3 (@E3) June 15, 2017.

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Social Media Brands Microsoft Hashtag 68

Buffer Social

FEBRUARY 13, 2017

A huge thank you to Sunny for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to rock their video marketing strategy in 2017! 3 Key Takeaways for Marketers Looking to Rock their Video Marketing Strategy in 2017. This episode is available on: iTunes. Google Play.

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Video Film Marketing Wireless 111

Pixlee

NOVEMBER 6, 2017

Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest. If you’re a brand, hashtags can help you to build brand awareness, connect with your target audience, and start and participate in conversations related to your products. Hashtagify.

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agora pulse

MARCH 8, 2017

Charli Day (@charli_says) February 9, 2017. Amanda Webb (@Spiderworking) February 9, 2017. Amanda Webb (@Spiderworking) February 9, 2017. Charli Day (@charli_says) February 12, 2017. Charli Day (@charli_says) February 12, 2017. Donna Moritz (@SociallySorted) February 9, 2017. Use Hashtags.

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Twitter How To Hashtag Domain Name 153

Buffer Social

SEPTEMBER 17, 2018

This week on The Science of Social Media , we’re sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube, Quora, and other online communities. Part IV: Other communities and social networks for content discovery. Let’s kick it off!

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Webbiquity SMM

MAY 18, 2021

The exodus ticked up in 2015 and began to accelerate in 2017. 4/15 #digitalmarketing #influencermarketing #b2b #contentmarketing #SEO #PPC #hashtags. Second, as noted in this post on how B2B marketing on Twitter is changing , B2B SaaS companies are abandoning the platform at a geometrically increasing rate. ” — Voltaire.

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agora pulse

SEPTEMBER 30, 2020

If you develop your own recognizable voice on Twitter, your brand will be able to build a tight and loyal community as well as create highly cited content. Use these to create Twitter content as well as to come up with popular hashtags. Turn some of these into seasonal content as well as Twitter hashtags!

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Social Media Management Social Media Tips Content 187

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

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Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. The challenges of cannabis social media marketing. 4 brands elevating their cannabis social media content.

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Social Media Brands Content Guidelines 88

Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Trend-based videos (dances, hashtag challenges, etc.). billion in 2021.

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Strategy Brands UGC Apparel 86

Ignite Social Media

AUGUST 10, 2017

While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. That particular hashtag had over 2,000 uses, meaning there were plenty of Halo Top fans hoping for one last chance at a win. — Delta (@Delta) July 16, 2017.

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Social Media Airlines UGC Campaign 87

Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Case in Point: Event Marketing.

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Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Ready to jump in? – Instagram.

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Trends Social Media Predicition Instagram 40

Buffer Social

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post.  Regardless, the seemingly innocuous mistake garnered 1.1K

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Examples Campaign Discount Marketing 92

Sprout Social

APRIL 14, 2017

While a social marketers number one priority is maintaining the social presence for the organization they represent, sharing social best practices with colleagues can help your brand raise awareness, improve community relations and positively impact recruiting efforts. — Your Creative People (@ycpideas) April 12, 2017.

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agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. Hashtag challenges. Challenges are an essential feature of TikTok’s community and probably the best known of all the marketing techniques. How can you use TikTok?

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Sprout Social

APRIL 12, 2017

According to a Sprout Social 2017 Q1 Index , 48.6% Was there a positive reaction (no matter the amount) between your influencer and community? Did your community leave with something of value? A post shared by Shawn Walters (@lifeandmylens) on Apr 10, 2017 at 11:52am PDT. Easy Access to Your Community.

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Instagram Hashtag Metrics Marketing 70

Sherrilynne Starkie

MARCH 21, 2018

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. The study focused on Instagram and #ad hashtag used by most influencers when its a paid-for post. Instagram influencer marketing.

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Influencer Automotive Marketing Guidelines 90

agora pulse

OCTOBER 6, 2020

The most recent data shows that of the small businesses that opened in March 2007, 33% made it to March 2017.). Gear up to help a community or charity this December for a feel-good factor that will benefit everyone. Remember to use hashtags like #photocontest so your initiative is searchable. Piggyback on What’s Trending.

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Social Media Management Social Media Trends Meme 183

Later

FEBRUARY 15, 2021

But it wasn’t until 2017, when ByteDance acquired another video-sharing platform (Musical.ly), that it took off in North America and Europe. Here, you’ll see popular hashtags, sounds, and effects. You can also increase your reach by adding relevant hashtags and finding your best time to post.

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Sprout Social

MAY 9, 2017

If your average number of comments per post starts to increase, it could mean you’re building a community and a loyal following, which is a big goal for most companies. Most Engaged Hashtags. What this metric tells you: Which hashtags you should use. Hashtags and Instagram go together like peanut butter and jelly.

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Metrics Instagram Hashtag Engagement 109

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

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Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

OCTOBER 23, 2018

For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Their posts had a branded hashtag and content like this: What’s great about this post? Their posts had a branded hashtag and content like this: What’s great about this post?

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Strategy Social Media Hashtag ROI 92

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. Tourism Australia. Under Armour.

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Campaign UGC Content Tourism 43

Buffer Social

MAY 25, 2017

There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans , and finding influencers to collaborate with. How to use Instagram Search to find the best hashtags. Add a location tag and (nine) hashtags. Places (i.e. Location tags).

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Instagram Hashtag How To Hotels 109

agora pulse

JANUARY 19, 2017

Build community. A photo posted by Sweety High (@sweetyhigh) on Jan 17, 2017 at 12:04pm PST. Create a Branded Hashtag. Creating a branded hashtag for you Instagram takeover is important because it will help you: Monitor the campaign and user posts or comments. Launch or promote a product. Surprise and delight fans.

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Instagram Hashtag Influencer Campaign 60

Ignite Social Media

FEBRUARY 1, 2018

Before the game started, Esurance tweeted that every use of their hashtag #EsuranceSweepstakes was considered an entry to win part of the million Dollars they handed out that day. For the 2017 Super Bowl, both the Patriots and the NFL took advantage of Facebook Live to capture fans’ interest during moments before and after the game.

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Social Media Insurance Eventful Hashtag 106

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

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Hashtag Instagram Travel Communities 111

Sprout Social

MARCH 3, 2017

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. This week at #SproutChat , our community learned how to be a better listener. — walter vinci (@waltervinci) March 1, 2017. — Jeff Higgins (@AnnaMariaSocial) March 1, 2017. SproutChat.

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Hootsuite

OCTOBER 8, 2019

. — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. It’s also a community where people develop deep, life-long connections with one another. — University of British Columbia (@UBC) February 21, 2017. Crisis communication. Build communities. Alumni and student engagement.

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Education Social Media Tips Policies 111

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Community Support during World Tragedies. BlackLivesMatter.

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Social Media MySpace Hashtag News 111

Keyhole.co

MAY 29, 2023

If you learn the best Instagram features and how to improve your hashtag performance , you are well on your way to standing out with a social media presence. Every year, near the end of the year, Spotify provides users their year in review under the name and hashtag #SpotifyWrapped. 1 Spotify’s Wrapped What is it about?

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Campaign Social Media Hashtag Trends 52

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. By October 2017, that number grew to 116 million — mostly thanks to organic reach on and organic traffic from Facebook. You can read more about these tactics here.). Instagram algorithm. Fewer but better posts.

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Buffer Social

JANUARY 30, 2017

In this episode, here’s what you’ll learn: Carlos Gil shares his expert insights on what it takes to get started on Snapchat and how marketers can use this platform to build a engaged community as well as drive real ROI for their business. 3 Key Takeaways for Marketers Looking to Expand and Go All-In on Snapchat in 2017.

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ROI Communities Strategy Marketing 40

Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. Posted by Ginsoy – Extreme Chinese on Tuesday, February 21, 2017. A few years back, Expedia noticed that #tbt was the fourth most popular hashtag on Instagram. View this post on Instagram. ????W

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Examples Social Media Instagram Hashtag 111

Sprout Social

OCTOBER 10, 2016

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. 7 out of 10 Hashtags on Instagram Are Branded. hashtags per brand post.

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