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2017 Social Media Trends Check-In

Ignite Social Media

At the start of the year, we wrote about the four trends social media marketers should expect in 2017. LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter. Here’s an update on social media trends to bring you up to speed.

Trends 120
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Top 10 RazorSocial Articles of 2017

Razor Social

The most shared articles on the list feature tips/commentary from influencers and industry experts. So, here’s a look back at what our readers kept clicking and sharing in 2017. I wasn’t at all surprised to see this article rise at the top as the most read piece on our blog in 2017. 46 Marketing Tools to Consider for 2017.

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels.

UGC 41
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Improving the Customer Experience Through In-Store Signage Innovations

Pixlee

It’s also notable that, according to the NRF, from Black Friday to Cyber Monday 2017, over 115 million Americans left home to visit stores in-person (though only 51 million shopped exclusively in stores.) But the fast food giant wisely recognized a fact that many retailers are just now coming to understand: Digital signage sells.

Retail 69
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5 Free Hashtag Analytics Tools That Every Brand Needs

Pixlee

Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest. If you’re a brand, hashtags can help you to build brand awareness, connect with your target audience, and start and participate in conversations related to your products. Hashtagify.

Hashtag 47
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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017. Influencer Partnerships – Because this feature is prominently made for the creator community, it’s ideal for brands to partner with YouTube creators to create sponsored content versus creating their own stories. Source: Facebook.

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Why Should You Invest in SEO?

Social Media Marketing

We would get traffic, people will flock our sites and discover our brands and we will get the conversion we dream about. Websites that show up on search engine sites provides phenomenal information in the form of in-depth and carefully curated blog posts. Boston is a place where innovations and preservations collide.

SEO 94