Social Media Strategies Summit

JANUARY 22, 2021

But for brands to continue to be successful, it’s important these digital interactions remain human-powered; even more so for industries that previously relied on in-person transactions to grow their businesses. 85% of consumers not only want to be able to receive info but also reply to businesses or engage in a conversation via text.

Strategy 209

Strategy Marketing SMS Mobile 209

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

Social Media 121

Social Media Brands Content Real Estate 121

Unmetric

JULY 21, 2016

I turned to Discover to see if brands too were going nuts over Pokemon Go. There were about 12,000 pieces of Brand Content across Facebook, Twitter and Instagram, in North America alone that mention Pokemon. I dug a little deeper to identify certain trends in Pokemon Go content that won a lot of engagement for brands.

Engagement 60

Engagement Brands Types Products 60

Unmetric

SEPTEMBER 26, 2016

Even though most of us witnessed the key moments that led up to smartphones becoming commonplace (like the time everyone got their first mobile phones that could withstand even kryptonite), it is very hard to think of a time when IM wasn’t a thing. If so, this analysis of the smartphone brands is for you. Samsung Mobile.

Engagement 60

Engagement Social Media Brands Mobile 60

Ignite Social Media

NOVEMBER 6, 2023

When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. Since 2016, time spent watching short videos has shot up by over 445% according to Adweek. A food brand could work with a food influencer to create a recipe tutorial using stop-motion.

Influencer 96

Influencer Campaign Video Instagram 96

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years.

Engagement 109

Engagement Social Media Class Loyalty 109

Twist Image

APRIL 1, 2016

Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. Mobile is eating the world. The ecosystem - at the core - is mobile.

Mobile 40

Mobile Brands Yahoo Banking 40

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? And the longer a viewer engages with a piece of content, the more likely an algorithm will boost that content to a wider audience.

Video 100

Video Social Media Brands Instagram 100

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. What Is Instagram Engagement?

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Ignite Social Media

JANUARY 19, 2017

It probably isn’t surprising that this is one of the top social media themes of 2016. According to a global survey , “46% of viewers have actually made a purchase as a result of watching a branded video on social media.” In fact, people chose video as their favorite type of branded content on social. 2) A Focus on Customer Care.

Review 60

Review Social Media Trends Survey 60

Pam Moore

MARCH 23, 2016

I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas. The topic of conversation is “The future of brand experience.” The future of marketing is brand experience. Customer experience is your brand.

Conversation 110

Conversation Brands Hotels Eventful 110

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. — Nike (@Nike) July 16, 2016.

Campaign 110

Campaign Social Media Sports Mobile 110

Buffer Social

JANUARY 25, 2018

Social media is going mobile. User-generated content can help drive reach and engagement. There hasn’t been such a great opportunity to reach and engage your target audience before social media became popular. Social media is going mobile. Twitter: 82 percent of its monthly active users 7 VentureBeat , 2016.

Social Media 111

Social Media Trends Report Survey 111

Webbiquity SMM

FEBRUARY 27, 2018

Most consumers prefer to interact with brands by email. Just 3% say they communicate with brands using Twitter. ( 58% of social media influencers believe they should be paid for the coverage they give brands. Just 3% say they communicate with brands using Twitter. ( However, that engagement ratio declined 26% in 2016.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Unmetric

JUNE 10, 2016

This comes hot on the heels of 360 videos which were announced at the start of this year and have proven to be very popular with brands. 360 video and photos are a fast growing trend, particularly for brands. It charts the rise in mentions of the word 360 by brands on Facebook. Samsung Mobile USA.

Brands 60

Brands Facebook iPhone Mobile 60

Webbiquity SMM

FEBRUARY 13, 2018

As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. MarketingSherpa ). WordStream ). of marketing budgets in 2009 to 11.7% Skyword ). Digitant ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Pam Moore

MAY 5, 2016

Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Earning brand advocates and making friends via the social networks is based on trust. 8 strategies and tips to build loyal tribes of brand advocates.

Buy 113

Buy Social Media Brands Loyalty 113

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. A majority of B2B marketers plan on investing more money in programmatic advertising in 2016.

B2B 110

B2B Social Media Marketing Survey 110

Hootsuite

DECEMBER 7, 2022

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. Using Engagement , you can get even more precise. Searching Twitter on mobile. Setting up a saved search allows you to keep an eye on what people say about your brand.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Buffer Social

OCTOBER 17, 2017

Posts with unusual engagement patterns (a like-baiting signal). To help you grow your Facebook Page reach, we’ve written a few guides that you might like: Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement. The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement.

List 190

List Facebook Feed Feedly 190

agora pulse

MAY 30, 2019

How extensively is it being utilized by brands? The event that brought Stories into the mainstream was when Facebook “borrowed” the feature from Snapchat and added it to Instagram in 2016. What’s important for brands to realize is that Stories is not a secondary feature on social platforms.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Social Media Strategies Summit

JANUARY 2, 2020

Social now dominates the way people communicate, shop and interact with brands. The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl. Before the VMAs started this year, social engagement with content related to the show was up 129% over 2018.

Campaign 165

Campaign Meme Instagram Social Media 165

Socially Sorted

OCTOBER 31, 2016

It’s so easy with the right tools, so let’s jump in and take a look at 3 of the short video tools you can use to do this: 3 Quick and Easy Short Video Tools for Mobile Animation. #1 Adobe Spark has become one of the go-to short video tools for many small business owners to create visuals via desktop or mobile.

Mobile 40

Mobile Tools Video Real Estate 40

Mindjumpers

DECEMBER 9, 2015

India is a mobile first country where 41% of total mobile users are active on social media. The increasing affordability and use of Smartphones as internet devices means India is serving data to almost one billion mobile phones, and an individual spends an average of 3 hours on social media every day irrespective of device.

Social Media 100

Social Media Trends Mobile Social Networking 100

Hootsuite

MARCH 27, 2024

A boosted post is simply a social post to which you add some advertising dollars in an effort to expand its reach or increase engagement. On Meta, the ad objectives for boosted posts are: post engagement thruplays (for video posts) profile visits link clicks, or messaging conversations started. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Unmetric

AUGUST 5, 2016

You would think that tyre brands would have a tough time getting an audience. Have you wondered how tyre brands do on social media? Can they match the kind of buzz that auto brands generate? To find out, I took a look at the performance of the top tyre brands in India on Facebook during the month of July 2016.

Report 60

Report Social Media Brands Sentiment 60

Buffer Social

MAY 31, 2017

Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. In this post, you’ll learn 17 actionable tips to increase the views, engagement, shares of your Facebook videos. 17 Top Facebook Video Tips for More Views, Shares, and Engagement.

Video 111

Video Engagement Facebook Mobile 111

Social Media Strategies Summit

AUGUST 28, 2019

To achieve this goal, the space they’ve created is a true brand experience that combines food, games, shopping, and a garden. Chase is the first to engage in this type of large scale machine learning copywriting, but other brands are planning to expand the use of Persado’s technology. Source: Shopify. Source: GeekWire.

Examples 200

Examples Marketing Retail Automotive 200

Ignite Social Media

AUGUST 23, 2016

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Philadelphia 76ers (@Sixers) July 12, 2016. Is this trend right for my brand?

Trends 60

Trends Social Media Brands Hashtag 60

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 109

Retail Sentiment Project Instagram 109

Webbiquity SMM

FEBRUARY 23, 2016

70% of Facebook users engage with the site daily—and 45% do so several times a day. ( Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%. in 2016, and 85.8% Globally, 30% of people have liked a brand’s Facebook page. Infinit Datum ). Infinit Datum ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value.

Strategy 145

Strategy Social Media Marketing Consultant 145

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. — Nike (@Nike) July 16, 2016.

Campaign 60

Campaign Social Media Sports Mobile 60

Hootsuite

DECEMBER 17, 2019

YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network. Competition is fierce out there for brands and creators. Over 70% of YouTube views are on mobile. Source: Statista. YouTube usage statistics. Living room watching (i.e.,

Statistics 145

Statistics YouTube Marketing HootSuite 145

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. billion monthly active users as of March 31, 2016. billion mobile monthly active users as of March 31, 2016.

Facebook 113

Facebook Marketing Groups Groups 113

Convince & Convert

DECEMBER 7, 2015

You’ve probably been hearing more about Snapchat as a platform for marketers to explore, and for good reason—Snapchat is driving more than 6 billion daily video views, all from mobile devices. What’s so different though is that Snapchat’s 6 billion views are coming exclusively from mobile devices. 6 billion views (with a b).

Metrics 60

Metrics Brands Mobile Comparison 60