Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. How do you regularly produce engaging content? Adidas is making the most of Instagram’s image-centric format by focusing on the people involved with its brand rather than its specific products.

Instagram 60

Instagram Brands Sports Travel 60

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Waxing UnLyrical

APRIL 22, 2016

On common mistakes seen in influencer marketing: A3: From my own experience, brands try to control your content, your messaging, your everything. It creates noise, not signal or engagement around the conversation #measurepr. Robert Scoble (@Scobleizer) April 14, 2016. A4: Brands should be ready to compensate. measurepr.

Influencer 100

Influencer Marketing Banking Communities 100

Unmetric

SEPTEMBER 1, 2016

I wanted to see if their social media accounts were anything like that, and how much engagement they get. The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016. Prudential Malaysia engaged best with its Fans.

Insurance 82

Insurance Engagement Brands Analysis 82

Social Media Strategies Summit

OCTOBER 16, 2019

Why is Snapchat so crucial for brands? The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. By leaning into Snapchat’s ability to create the “fear of missing out” in its users, brands are able to capture audiences’ attention and connect with their consumers.

Brands 103

Brands NGO Authentication Campaign 103

Buffer Social

JULY 20, 2017

And, of course, it’s great for certain aspects of marketing including brand awareness. And, in mind at least, that’s not a bad thing because: Social media is becoming an engagement channel. . Engagement is also about the content you create and share across social platforms. People use social media to reach brands.

Social Media 112

Social Media Engagement Brands Airlines 112

Pixlee

MAY 3, 2018

Instagram Stories hasn’t been around for that long – the feature only launched in August 2016. But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. Let’s take a look at some of the brands that are doing a fantastic job of using the tool to drive engagement.

Engagement 62

Engagement Instagram Brands Apparel 62

Socialmedia.biz

MARCH 30, 2019

Pick a post frequency and publishing time that works: Buddy Media’s study found that out of the 86% posts that go live from Monday to Friday, the user engagement tends to peak on Thursdays and Fridays. below average engagement rate. Content published between Monday and Wednesday recorded a 3.5%

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Unmetric

JULY 21, 2016

I turned to Discover to see if brands too were going nuts over Pokemon Go. There were about 12,000 pieces of Brand Content across Facebook, Twitter and Instagram, in North America alone that mention Pokemon. I dug a little deeper to identify certain trends in Pokemon Go content that won a lot of engagement for brands.

Engagement 60

Engagement Brands Types Products 60

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. So what are they offering to keep their audience engaged?

Instagram 155

Instagram Brands Fashion Sports 155

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. Posted by Shinola on Thursday, September 8, 2016.

Engagement 104

Engagement Video Social Media Issues 104

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years.

Engagement 109

Engagement Social Media Class Loyalty 109

Keyhole.co

NOVEMBER 19, 2023

Target audiences Determining target audiences is an essential part of any social media strategy, as they may differ from your brand’s normal key markets. These are typical customers who — ideally — will engage with your profiles and visit your website or physical locations. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Pam Moore

MAY 15, 2019

billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. There are also agencies who claim to help brands big and small build relationships with an influencer marketing program.

Influencer 109

Influencer Brands How To Marketing 109

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. 2 Aflac Overcomes the Algorithm Changes.

Brands 108

Brands Facebook Journal Issues 108

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Campaign 112

Campaign Brands Communities Industry 112

Ignite Social Media

DECEMBER 9, 2016

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. This promotion was innovative, as not many brands have played around in the Snapchat playground.

Social Media 60

Social Media Sports Eventful Video 60

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Create and brand your TikTok account.

Brands 89

Brands Marketing Influencer Analytics 89

agora pulse

DECEMBER 29, 2016

In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Posting here and there won’t help improve your Instagram engagement rates. Post consistently to stay in front of your audience’s eyes and keep growth and engagement going.

Engagement 133

Engagement Instagram Hashtag Analytics 133

Ignite Social Media

AUGUST 31, 2016

Instagram Stories is only a few weeks old but brands have already leaped at this new opportunity to engage with their fans. In this blog, we’ll be highlighting some of the opportunities that brands have identified and which brands are successfully achieving results. Behind-the-Scenes Content. Live Event Coverage.

Instagram 107

Instagram Brands Sports Eventful 107

Ignite Social Media

JANUARY 19, 2017

It probably isn’t surprising that this is one of the top social media themes of 2016. According to a global survey , “46% of viewers have actually made a purchase as a result of watching a branded video on social media.” In fact, people chose video as their favorite type of branded content on social. 2) A Focus on Customer Care.

Review 60

Review Social Media Trends Survey 60

Talkwalker SM

JANUARY 25, 2016

We dug a little deeper to identify the cream of the crop this year and used Talkwalker social media analytics to gain insights into what social said about Davos 2016. Davos 2016: The Big Picture on Social. The winners of the 2016 Crystal Awards // Image taken from weforum.org. were honored.

Forums 64

Forums Analysis Influencer Social Media 64

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

Social Media 121

Social Media Brands Content Real Estate 121

Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more.

Brands 114

Brands Meme Hashtag Campaign 114

Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. In the week leading up to the big game, the attention ramped up significantly with 230,000 uses of the different brand hashtags, led by Avocados From Mexico’s #AvosinSpace: So what does this show? Lesson 1: It’s All About the Pre-Game.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Socially Sorted

MAY 22, 2016

Are you struggling to engagement on Instagram? . In this post I share 5 Super Easy Tips for Instagram Engagement to Get the Party Started! . If you are not getting the engagement you expected on Instagram, try some of these tips to jump start the party! The key to engagement is asking fans to engage!

Engagement 100

Engagement Instagram Tips Team 100

Ignite Social Media

AUGUST 15, 2017

But for those who are not too familiar with emojis and how they work, allow us to catch you up on what they are and if they’re right for your brand voice. They can add a visual element that makes your content more fun and engaging than the regular text copy. Do Emojis Match Your Social Brand Voice? What are Emojis?

Brands 108

Brands Banking Apple Social Media 108

Unmetric

SEPTEMBER 26, 2016

If so, this analysis of the smartphone brands is for you. Here, I investigate the social media habits of top brands in the Philippines. I will discuss how ASUS , Lenovo Mobile , Microsoft Lumia , OPPO , Samsung Mobile and Sony Mobile performed on Facebook during the month of August 2016. Engagement. Samsung Mobile.

Engagement 60

Engagement Social Media Brands Mobile 60

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? And the longer a viewer engages with a piece of content, the more likely an algorithm will boost that content to a wider audience.

Video 100

Video Social Media Brands Instagram 100

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. What Is Instagram Engagement?

Engagement 93

Engagement Instagram Hashtag Loyalty 93

Unmetric

MAY 6, 2016

Unmetric has tracked a staggering 5,500% growth in Star Wars day content being published by brands since 2012! I've picked out what I consider to be the fifteen best pieces of brand content from #maythefourth based on the engagement and interactions that they've received. May 4, 2016. May 4, 2016. May 4, 2016.

Brands 96

Brands Hotels Hashtag Film 96

agora pulse

JANUARY 25, 2017

As we look back on our social media plans of 2016 and ahead to our 2017 campaigns, it’s important that we learn from our mistakes and make adjustments to ensure a strategic new business year. The post Here is Why Your 2016 Social Media Plan Failed appeared first on Agorapulse. Lack of Creative Support. Lack of Distribution.

Social Media 60

Social Media Social Media Management Compete URL 60

Audiense

JULY 8, 2016

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. — Hendrick's Ministry (@HendricksginUK) July 4, 2016. — Hendrick's Ministry (@HendricksginUK) July 7, 2016. — Jaguar UK (@JaguarUK) June 27, 2016. BsznrA6sHp. SPUMIwWjQI.

Transportation 108

Transportation Brands API Travel 108

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Social Media Strategies Summit

MAY 10, 2019

Today’s consumers are already interacting with brands on an omnichannel level. For brands that have already embraced omnichannel marketing, the rate of customer satisfaction is 23 times higher than those still using inconsistent or incomplete multichannel marketing. As a response, the brand created Mobile Totes.

Brands 109

Brands Retail Marketing Mobile 109

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Buffer Social

FEBRUARY 5, 2019

Stories were introduced to Instagram in August 2016, and as soon as the new featured dropped, the social media team at Bustle — a premium publisher reaching millennial women — were excited to see how the format could help the publisher connect with its audience in new and exciting ways. Memes are a major part of our brand,” Hannah shared. “[But

Instagram 100

Instagram Engagement Meme Metrics 100