Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand.

Education 111

Education Social Media Tips Policies 111

Your Escape From 9 to 5

APRIL 15, 2022

For brands and organizations, the challenge lies on getting noticed amid a universe of web pages, articles and videos freely accessible on the Internet. How can you maximize social media and SEO (search engine optimization) to turn clicks into profits? Is social media management still relevant? Changing SEO trends.

SEO 74

SEO Social Media Engineering Social Media Management 74

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Webbiquity SMM

FEBRUARY 27, 2018

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. Social media is now the dominant channel for news coverage. Most consumers prefer to interact with brands by email. Buffer Social ). Ponder purposes.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Buffer Social

JUNE 22, 2017

What’s working for you social media these days? One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. Whether it’s cutting our posting frequency, curating content, or creating square videos , we’re always up for trying new strategies !

Course 110

Course Social Media Strategy Curation 110

Audiense

MAY 10, 2016

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind.

Brands 103

Brands Hosting Hotels Campaign 103

Buffer Social

SEPTEMBER 15, 2016

What are some of the accounts you love to follow on social media? Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand.

Curation 40

Curation Social Media Content Startup 40

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. Posted by Shinola on Thursday, September 8, 2016.

Engagement 104

Engagement Video Social Media Issues 104

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? Welcome employee social advocacy! By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. Identify a new employee who learned about the position through a social post.

Survey 123

Survey How To Education Hotels 123

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 108

Organization Flipboard Social Media Company 108

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. So brands, both big and small, are leveraging visual content to allure prospective customers.

Trends 60

Trends Social Media Strategy How To 60

Buffer Social

DECEMBER 19, 2017

We are grateful for people who share what worked (and what didn’t) for them on social media. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Our top social media posts of the year. 1,189 engagement. 1,132 likes.

Social Media 108

Social Media Study LinkedIn Instagram 108

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. Who is not currently on TikTok, however, are brands !

Marketing 217

Marketing Authentication Trends Feed 217

Socially Sorted

DECEMBER 20, 2015

Do you want to ramp up your marketing in 2016 with visual content? I show you 3 ways you can put a firecracker under your visual content creation in 2016 (and be sure to check out #3 – it’s super fun!). . As we head towards 2016, plenty of people are talking about the importance of visual content for the year ahead.

Content 55

Content Instagram Curation Strategy 55

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. billion monthly active users as of March 31, 2016. billion mobile monthly active users as of March 31, 2016. Approximately 84.2%

Facebook 113

Facebook Marketing Groups Groups 113

Likeable

JULY 1, 2020

Senior Brand Director, Scotch Porter. Aleesha Smalls-Worthington is the Senior Brand Director at Quallis Brands Co., which is the parent brand of Scotch Porter. Scotch Porter is a grooming and wellness brand that sells multi-purpose beard, hair, and face care products for men. Aleesha Smalls-Worthington.

Industry 134

Industry Marketing Insurance Yahoo 134

Buffer Social

APRIL 26, 2017

How big is your social media budget? That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — Giveaway: New Social Media Strategy Class + 2 Months of Skillshare Premium. The average social media budget. Take the free class.

Social Media 111

Social Media Class Marketing Social Media Management 111

Sprout Social

OCTOBER 13, 2016

Social media, by nature, is about hitting the moments. Managing a social media presence involves striking a balance between spontaneity and meticulous planning. As a result, we curate everything. A photo posted by Litmus (@litmusapp) on Jun 3, 2016 at 2:13pm PDT. — Litmus (@litmusapp) October 3, 2016.

Social Media 40

Social Media How To Applications Instagram 40

Later

FEBRUARY 15, 2021

How to Use TikTok for Your Brand. TikTok may seem like an overnight success story, but the video-sharing social platform has actually been around for years. Launched in 2016 by its Beijing-based parent company ByteDance , TikTok was an instant hit with Gen Z users in China. How to Use TikTok for Your Brand.

Film 100

Film Trends Hashtag Curation 100

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

Video 76

Video Film Meme Trends 76

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. So what does this mean for your brand?

Trends 93

Trends Instagram Meme Authentication 93

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Is your organization still living in the social media past? The Emergence of Visual Social Listening. See the visual story of your brand. Follow him on Twitter: @NealSchaffer.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Buffer Social

APRIL 25, 2017

Curate user-generated content. To enter tag a friend below who you know is rocking it on social media! Curate user-generated content. Curating user-generated content can encourage those users to engage with and share those content. So how can you increase your organic reach on Instagram? Experiment with videos.

Instagram 111

Instagram Video Feed Feedly 111

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Social Media for Business by the Numbers.

Social Media 40

Social Media Avatar Social Networking Compete 40

Pixlee

DECEMBER 5, 2019

In the summer of 2016, the world was forever changed with the release of Pokemon Go. It allows businesses to create branded filters that promote their products and websites. . AR is already becoming an essential part of social media, as noted by Forbes small business contributor Lilach Bullock.

UGC 69

UGC Content GPS Avatar 69

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. Increasing Your Social Listening.

Engagement 93

Engagement Instagram Hashtag Loyalty 93

Pixlee

DECEMBER 13, 2016

The closer consumers become to brands through avenues like social media, the more they begin to long for—and eventually, expect—authentic, high quality experiences. Since 2009, $18B in market share has shifted away from the top 25 largest brands to smaller brands. Imitation and reinvention, of course.

Brands 41

Brands Authentication Fashion Curation 41

Convince & Convert

DECEMBER 7, 2015

Three quarters of US users are over the age of 18, and we’re seeing more people over the age of 25 joining the platform, a number expected only to grow in 2016. If you are a brand who is paying Snapchat to run ads on the platform, you’re only running one 10-second video at a time in the context of a Snapchat-curated story.

Metrics 60

Metrics Brands Mobile Comparison 60

Pixlee

SEPTEMBER 7, 2018

The profit potential of social media can’t be overlooked. As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. There’s also the cost-savings that comes with leveraging social commerce.

UGC 40

UGC Content Authentication Curation 40

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Audiense

SEPTEMBER 16, 2016

“ True brand connection is now more important than ever as we navigate the world. Good storytelling is how people will care about your brand. billion actions on social media. This success stems from a consistent social media strategy that illuminates some of the world’s most fascinating stories.

How To 60

How To Marketing Authentication Project 60

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. This shift saw an immediate reduction in the reach of content.

Instagram 52

Instagram UGC Apparel Hashtag 52

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. What we found over time is that the quality of conversations we were having on Instagram with our target audience (marketers and social media managers) was much higher than on Snapchat.

Instagram 111

Instagram Cost Comparison Analytics 111

Keyhole.co

FEBRUARY 27, 2024

Spotify’s tagline — music for everyone — undoubtedly captures what the Swedish brand is about. A tremendous part of this success extends to Spotify’s social media strategy, which exudes main character energy with the who’s who of the music industry and Hollywood featured on their page. Let’s find out. million YouTube: 1.66

Social Media 59

Social Media Strategy Content Collaboration 59

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40