Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag.

Survey 123

Survey How To Education Hotels 123

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Who is not currently on TikTok, however, are brands ! There’s a huge opportunity for brands to break through on the platform this year. Brand Watch-Outs. Terms of Service. Source: [link].

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Marketing Authentication Trends Feed 217

Ignite Social Media

APRIL 13, 2017

LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter. This is something to keep in mind for your brand when planning content for the platform. This could help you be more efficient when capturing content for your brand.

Trends 120

Trends Social Media Apparel Compete 120

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. billion monthly active users as of March 31, 2016. billion mobile monthly active users as of March 31, 2016. Approximately 84.2%

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Facebook Marketing Groups Groups 113

Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination. The brand then curates and posts the best ones on its social channels.

Social Media 52

Social Media Strategy Sports Meme 52

Likeable

JULY 1, 2020

Senior Brand Director, Scotch Porter. Aleesha Smalls-Worthington is the Senior Brand Director at Quallis Brands Co., which is the parent brand of Scotch Porter. Scotch Porter is a grooming and wellness brand that sells multi-purpose beard, hair, and face care products for men. Aleesha Smalls-Worthington.

Industry 134

Industry Marketing Insurance Yahoo 134

Later

FEBRUARY 15, 2021

How to Use TikTok for Your Brand. Launched in 2016 by its Beijing-based parent company ByteDance , TikTok was an instant hit with Gen Z users in China. Now, when people visit your page, they’ll get key information about your brand right away. And if they resonate with your brand, give them a follow! What is TikTok?

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Film Trends Hashtag Curation 100

Buffer Social

JUNE 22, 2017

Whether it’s cutting our posting frequency, curating content, or creating square videos , we’re always up for trying new strategies ! The web’s top (free) social media content curation tool. Building your brand through content curation. Curated content. Focusing on brand awareness and engagement.

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Course Social Media Strategy Curation 110

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. This campaign vastly contributed to the brand’s online popularity.

Influencer 59

Influencer Social Media Strategy Marketing 59

Convince & Convert

DECEMBER 7, 2015

Three quarters of US users are over the age of 18, and we’re seeing more people over the age of 25 joining the platform, a number expected only to grow in 2016. If you are a brand who is paying Snapchat to run ads on the platform, you’re only running one 10-second video at a time in the context of a Snapchat-curated story.

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Metrics Brands Mobile Comparison 60

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following.

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Social Media Authentication UGC Communities 96

Hootsuite

OCTOBER 8, 2019

Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. How people perceive your brand depends a lot on the content you put out into the world. Remember: Your school is a brand. Run Hide Fight.

Education 111

Education Social Media Tips Policies 111

Pixlee

DECEMBER 13, 2016

The closer consumers become to brands through avenues like social media, the more they begin to long for—and eventually, expect—authentic, high quality experiences. Since 2009, $18B in market share has shifted away from the top 25 largest brands to smaller brands. In that same year, this brand innovation group also secured $4.4

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Brands Authentication Fashion Curation 41

Pixlee

DECEMBER 5, 2019

In the summer of 2016, the world was forever changed with the release of Pokemon Go. It allows businesses to create branded filters that promote their products and websites. . Allowing users to play with an AR mascot and create a curated feed of their experiences. . But we’re not here to talk about the game’s runaway success.

UGC 69

UGC Content GPS Avatar 69

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. 4, 2016: Seriously, enough of the click-bait. 15, 2016: No we mean it about fake news and hoaxes. Facebook just wants to force brands to pay.

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Feed Feedly News Facebook 166

Your Escape From 9 to 5

APRIL 15, 2022

For brands and organizations, the challenge lies on getting noticed amid a universe of web pages, articles and videos freely accessible on the Internet. Working with an SEO company is preferred by most brands, some even put up a division and hire talent for this purpose. Changing SEO trends. Creating High-Quality Content.

SEO 74

SEO Social Media Engineering Social Media Management 74

Sprout Social

DECEMBER 19, 2019

Not only that, but the platform has also allowed for landscape video content , making it even easier to share existing video content your brand has already created. So what does this mean for your brand? Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019.

Trends 93

Trends Instagram Meme Authentication 93

Talkwalker SM

JUNE 14, 2016

See the visual story of your brand. For brands who still rely on traditional social listening platforms, they literally are unable to “read” the visual stories being shared. In 2016, brands are increasingly looking to leverage influencer marketing as well as find their brand advocates. Image recognition in action.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Unmetric

MARCH 22, 2016

In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. While this might be good news for users, brands aren’t too thrilled about this. As always, good content can do so much for your brand that promoting never can.

Feed 72

Feed Feedly Instagram Compete 72

Buffer Social

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. If you’re creating for a brand, lean into the low-fidelity style of short-form videos and showcase the people and processes behind your product/service.

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Video Film Meme Trends 76

Sprout Social

OCTOBER 4, 2016

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. However, data from Sprout Social’s 2015 Index revealed seven in eight social messages sent to brands go unanswered within 72 hours. What Is Instagram Engagement?

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Engagement Instagram Hashtag Loyalty 93

Ignite Social Media

JUNE 1, 2016

So brands, both big and small, are leveraging visual content to allure prospective customers. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. Even well-known brands like Coca Cola focus on Facebook marketing. Live Video Streaming to Take Over.

Trends 60

Trends Social Media Strategy How To 60

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. In 2016, Bored Panda was visited by about 17 million people, on average, per month. Curate user-generated content. Fewer but better posts. His secret?

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Organization Flipboard Social Media Company 108

Buffer Social

APRIL 25, 2017

Curate user-generated content. Curate user-generated content. Curating user-generated content can encourage those users to engage with and share those content. In our State of Social Media 2016 report , we found that while 63 percent of marketers surveyed use Instagram, only 16 percent have created Instagram Stories.

Instagram 111

Instagram Video Feed Feedly 111

Sprout Social

JULY 12, 2019

It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. Posted by Shinola on Thursday, September 8, 2016. This example from luxury watch brand Shinola is engaging in many dimensions.

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Engagement Video Social Media Issues 104

Pixlee

SEPTEMBER 7, 2018

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. And there’s no better way for a brand to convey authenticity than through UGC — brand loyalists using products in an organic way.

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UGC Content Authentication Curation 40

Later

JANUARY 1, 2020

It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. 2020 will see a big shift in visual content on Instagram, with posts moving away from carefully curated imagery towards more relatable and less-produced content (including video).

Trends 87

Trends Instagram Marketing Influencer 87

Later

MAY 29, 2020

On Facebook Business Pages or Instagram profiles, brands can build out a catalog of products and services that visitors can browse, save, share, and even purchase. For now, when we discuss Facebook or Instagram Shops, we’re referring to the actual online storefront that brands can now set up! Instagram Feature #2: Instagram Shop.

Features 109

Features Instagram Badge Influencer 109

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Read on to find out what the unique types of metrics for Stories are, and what they mean for your brand. Understanding Stories metrics. Related Articles.

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Analytics Instagram How To Metrics 74

Buffer Social

DECEMBER 19, 2017

We think social media is becoming more for engagement and brand building than referral traffic and revenue. The second lesson is the effectiveness of curating popular, relevant posts. Our top four Facebook posts are all curated content. When we started this strategy in mid-2016, we only had about 4,000 followers.

Social Media 108

Social Media Study LinkedIn Instagram 108

Audiense

SEPTEMBER 16, 2016

“ True brand connection is now more important than ever as we navigate the world. Good storytelling is how people will care about your brand. Not every brand will be able to do something on this scale. There are very few brands who can organise their Instagram team exactly like National Geographic, and that’s fine.

How To 60

How To Marketing Authentication Project 60

agora pulse

DECEMBER 13, 2018

I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. 80% of audiences would rather watch a live video from a brand than read a blog. I know it’s tough. Business fit.

Social Media 132

Social Media UGC Adwords Influencer 132

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. Start by looking at your biggest fans and brand mentions, or use a content collection and curation platform to automatically pull in this bank of media. This shift saw an immediate reduction in the reach of content.

Instagram 52

Instagram UGC Apparel Hashtag 52

Later

MAY 29, 2020

On Facebook Business Pages or Instagram profiles, brands can build out a catalog of products and services that visitors can browse, save, share, and even purchase. For now, when we discuss Facebook or Instagram Shops, we’re referring to the actual online storefront that brands can now set up! Instagram Feature #2: Instagram Shop.

Features 82

Features Instagram Badge Influencer 82

Sprout Social

NOVEMBER 1, 2016

With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. Marriott was one of the first travel brands to join Snapchat. — Airbnb (@Airbnb) August 27, 2016. pic.twitter.com/mrKyaTYby1.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

OCTOBER 13, 2016

As a result, we curate everything. Whether you’re asking influencers, employees or customers to take over your profile, here are some tips on making sure your social media takeovers stay compelling and on brand, even if you’re not doing the executing: Start With the Experts. — Litmus (@litmusapp) October 3, 2016.

Social Media 40

Social Media How To Applications Instagram 40

Sprout Social

SEPTEMBER 22, 2016

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. ” Using Sprout’s Brand Keywords, Aaron monitored hashtags to track down UGC that meets brand style guidelines and resonates with the industry as a whole.

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Communities Instagram Bazaarvoice UGC 40