article thumbnail

Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. The History of News Feed Changes. A few examples: Jan.

Feed 166
article thumbnail

The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media

Sprout Social

For much of the golden era of social media (2007-2015), social media was about connection, interaction and engagement along a social graph. But then the “For You” feed took over and has led us where we have begun to trust complete strangers on the web, as long as those strangers have credibility and clout. Let’s rewind.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed. Facebook algorithm values.

List 190
article thumbnail

Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed.

article thumbnail

The Experiment 2021: Ads Don’t Have to Suck

Jon Loomer

It all sounds crazy, but it’s precisely what happened when I ran The Experiment in early 2015. Website custom audiences were the backbone of The Experiment in 2015. The Weaknesses in 2015. Browser settings and now iOS 14 make tracking more difficult than it was in 2015. I got crazy results in 2015.

Cost 207
article thumbnail

Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know

Buffer Social

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. These changes are likely to mean that content posted by brands and publishers will show up less prominently in News Feeds.

Feed 75
article thumbnail

14 of the Most Important TikTok Trends to Watch in 2022

Hootsuite

Scrolling through the app, you’ll notice that while TikTok trends are always identifiable, not all videos within a trend are the same (that would make for a very boring feed). For example, this ring light “Infinity” trend became a hotbed of thirst traps, but some of the greatest videos are made by users who don’t even have a ring light.

Trends 142