Buffer Social

FEBRUARY 16, 2017

In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. 50 video Marketing statistics for 2017. Engagement.

Social Media 111

Social Media Video Strategy Statistics 111

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

FEBRUARY 23, 2016

, the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?!

Software 101

Software Marketing Analytics B2B 101

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

Video 70

Video Marketing Case Study Mobile 70

Ignite Social Media

DECEMBER 18, 2020

Earlier this summer we saw Triller, an app originally released in 2015, rise in popularity when the Trump administration threatened to ban its rival, TikTok. Triller launched Crosshype, a product that the platform claims allows influencer marketing to be bought with guaranteed views and a calculable CPM. What is Triller?

CPM 161

CPM Brands Remix Influencer 161

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: Content Marketing Institute. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83

Hootsuite

SEPTEMBER 2, 2021

To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals. The necessary marketing skills will be communication and creativity, as you can learn new platforms on the go. Source: Instagram.

Types 145

Types Social Media Statistics HootSuite 145

Twist Image

MARCH 16, 2017

Has 88% of total advertising revenue coming from mobile. Had Q3 2016 revenue of $616 million compared to Q3 revenue of 2015 is $569 million. It's not hard to see that the markets, the media and some people are (very) sour on Twitter. per share with a market cap of $10.78 content marketing. digital marketing.

Twitter 59

Twitter Journal Applications Advertising 59

Buzzlogix

OCTOBER 10, 2017

Are we entering the golden age of content marketing? Well, it depends on whom you ask – but one thing is for certain, and that’s that 2018 is going to be a wild, fast-paced year for the content marketers who are ready to go all-in. Commitment to content marketing is increasing in marketing departments of all shapes and sizes.

Trends 40

Trends Content Curata Marketing 40

Rebekah Radice

FEBRUARY 15, 2016

You’ve watched the surge in video marketing and probably even felt the tug to get involved. Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85

Trends 114

Trends Social Media Survey Mobile 114

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Mobile accounts for 86% of Twitter’s ad revenue.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Forrester Research has found that 49% of CRM Projects fail.

Analytics 20

Analytics B2B Data Project 20

SalesChoice

APRIL 3, 2017

This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm. At the same time, the advent of mobile, chat, and explosive interruptive forces have catastrophically impacted human ability to focus, concentrate and achieve mindfulness.

Startup 20

Startup Data Software Analytics 20

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? VentureBeat ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Oktopost

SEPTEMBER 16, 2019

What is the defining challenge of marketing in the current era of digital commerce? One approach that has been gaining ground recently is account based marketing (ABM), which flips the traditional flow and perspective of marketing models. Then you market directly to them in an individualized way. What is ABM?

Examples 107

Examples Marketing B2B Conference 107

Convince & Convert

NOVEMBER 9, 2015

That’s why marketers should be paying more attention to the numerous marketing charts being produced each month from every corner of the Internet. Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. email marketing.

Marketing 60

Marketing Paid Search Mobile B2B 60

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Eight Instagram Marketing Stats. Eight Instagram Marketing Stats. Three LinkedIn Marketing Stats.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Convince & Convert

MAY 12, 2010

link] #SMM [link] Doktor Marketing Would You Try It With a Fox? Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media. marketing [link] Lisa Diomede Would You Try It With a Fox? marketing [link] Randy Kemp Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

SalesChoice

OCTOBER 4, 2016

Market Growth Dynamics. The Recent Tractia 2015 study forecasts the sales of enterprise AI will be a cumulative $43.5 billion between 2015 and 2024. The use of cognitive technologies in enterprise software is only part of the overall trend toward increases use of AI in the larger enterprise market.

Software 20

Software Patterns Applications B2B 20

Webbiquity SMM

JULY 28, 2015

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. Marketers in the U.S. You’ll find more insights in these 14 dazzling digital marketing facts and statistics.

Marketing 100

Marketing Statistics Skills Compete 100

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Oktopost

AUGUST 15, 2022

A Not-So-Distant Past: 2010-2015. In 2012, Facebook launched their mobile ads program, and also acquired Instagram. While Instagram remained an independent app under the parent company Facebook, Facebook launched Instagram ads a few short years later in 2015 that could be managed from the same backend within Facebook.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Convince & Convert

JULY 15, 2016

Welcome back to Marketing Marvels, where I’m joined by SnapApp’s SVP of Marketing, Aaron Dun. SnapApp makes building interactive content as simple as possible —no running to IT or other departments, no steep learning curve, just a marketer-friendly interface you can dive right into. Jay: Hey, everybody. Aaron: Yeah.

Content 102

Content How To B2B Questions 102

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

SEPTEMBER 8, 2015

Let’s say you’re a Facebook marketing expert, for example. Is it better to write one big post along the lines of “105 Ways to Master Facebook Marketing” or to break up that content into a series of smaller posts: 20 Tips for Facebook Advertising, 17 Ways to Grow Your Facebook Audience, etc.?

Statistics 100

Statistics Comparison B2B Social Media 100