Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 127

Influencer Social Media Statistics B2B 127

Buffer Social

NOVEMBER 12, 2021

“It's a really great way for us to start building a name for ourselves in the international CPG and natural food and beverage community that will serve us down the line when it's time for us to finally start selling into those markets,” she says.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Twist Image

AUGUST 12, 2016

How often have you heard someone (usually in marketing) say this in a meeting? They have more than 300,000 merchants using their platform, generated over $86 million this year, with a market cap of close to $3 billion. It was created and presented to investors in May 2015, prior to their IPO. digital marketing.

Brands 40

Brands Startup Retail B2B 40

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. One of our team’s 2015 objectives is to grow our LinkedIn Page community to include more followers that are at the Director level or higher. We also use the report to track the progress of our overarching business goals.

Team 40

Team LinkedIn Report Company 40

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Most marketing bloggers will tell you to realize influencer roundup posts in order to persuade those influencers to link to that blog post.

Strategy 60

Strategy Content Marketing Influencer 60

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 60

Influencer Consultant Social Media Statistics 60

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

Convince & Convert

APRIL 13, 2015

dorieclark Tweet This Stand Out or Be Left Out Dorie Clark ‘s latest book, “ Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It ,” is coming out April 21, 2015. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. See you next week!

Proposal 60

Proposal Consultant Insurance B2B 60

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey.

Content 60

Content Tips Analysis Curation 60

Oktopost

APRIL 4, 2023

Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. There are lots of different theories and ideas – that’s why social media marketing is as big as it is these days – and, as social media evolves, each one will have its day.

Social Media 118

Social Media Marketing B2B Banking 118

ProBlogger

DECEMBER 23, 2014

The European Union has recently introduced a new value added tax (VAT) that’ll come in to effect from 01 January 2015. There’s a hot debate in the blogging community about the EU VAT-MOSS that will come into effect from 01 January 2015. Unfortunately, it just got a whole lot harder. The EU VAT-MOSS Legislation. Conclusion.

eBook 50

eBook Products Applications Blogger 50

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Is the value of social media marketing for b2c brand overrated?

Statistics 50

Statistics Social Media B2B Hubspot 50

Oktopost

JUNE 28, 2023

While the B2B world is a little more serious-minded than its counterpart, it’s definitely had its fair share of funny moments. The communication platform Slack, for instance, often centers its marketing campaigns around common workplace bugbears – an excess of meetings, for instance, or a flooded email inbox.

Social Media 62

Social Media Engagement Strategy B2B 62

Buffer Social

NOVEMBER 14, 2016

At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. The report shows us how marketers, from businesses of all sizes are approaching social media marketing. – About the data.

Social Media 40

Social Media Report Survey How To 40

Convince & Convert

MAY 12, 2010

link] #SMM [link] Doktor Marketing Would You Try It With a Fox? Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media. marketing [link] Lisa Diomede Would You Try It With a Fox? marketing [link] Randy Kemp Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Hootsuite

SEPTEMBER 2, 2021

To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals. The necessary marketing skills will be communication and creativity, as you can learn new platforms on the go. Source: Instagram.

Types 145

Types Social Media Statistics HootSuite 145

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Hootsuite

JANUARY 27, 2020

Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs. For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. Goodbye, reverse-chronological order). Newer is better.

HootSuite 145

HootSuite Facebook How To Groups 145

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Hootsuite

NOVEMBER 9, 2015

To help you get the most professional value out of your feed, we’ve come up with a list (that you can find here ) of top social media and marketing experts to follow on Twitter—no brain picking required. — Darren Rowse (@problogger) November 4, 2015. — Jay Baer (@jaybaer) November 6, 2015. Darren Rowse. obE8oTe0xY.

Social Media 75

Social Media Twitter Feed Feedly 75

Buffer Social

JUNE 1, 2016

Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. Also, like the engineering team, your design team probably won’t be using social media to achieve traditional marketing goals. I recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. How can you increase your content marketing footprint through guest blogging?

Tips 100

Tips Statistics Hubspot Resources 100

Hootsuite

NOVEMBER 9, 2015

To help you get the most professional value out of your feed, we’ve come up with a list (that you can find here ) of top social media and marketing experts to follow on Twitter—no brain picking required. — Darren Rowse (@problogger) November 4, 2015. — Jay Baer (@jaybaer) November 6, 2015. Darren Rowse. Jenn Herman.

Social Media 40

Social Media Twitter Feed Feedly 40

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

agora pulse

NOVEMBER 10, 2016

One of the most basic and fundamental rules of marketing is undoubtedly “know your audience.” Without this vital piece of information you won’t be able to find your market, appeal to them, and close the sale (you’re basically just “walking in the woods”). Imagine that B2B is like LinkedIn and B2C is like Facebook. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Techipedia: Tamar Weinberg

JUNE 13, 2012

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. This is a guest post by Brad Shorr.

SEO 228

SEO Paid Search Metrics Google 228

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

JULY 15, 2016

Welcome back to Marketing Marvels, where I’m joined by SnapApp’s SVP of Marketing, Aaron Dun. SnapApp makes building interactive content as simple as possible —no running to IT or other departments, no steep learning curve, just a marketer-friendly interface you can dive right into. Jay: Hey, everybody. Aaron: Yeah.

Content 102

Content How To B2B Questions 102

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. It works best when coupled with a scheduling tool like Buffer or Hootsuite, because it is geared less towards publishing content and more towards offering reports for marketers. Pricing: $9/month – Getting started with social marketing. $49/month

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. B2B industry professionals list lack of budget (59%) as their biggest obstacle. So, what if you have a tight social media budget?

Social Media 175

Social Media UGC Tips CPM 175