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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. dark social.

HootSuite 120
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How To Start A Blog In 2012

Twist Image

Starting a Blog in 2012 is a little bit more complex. How to start a Blog in 2012: Choose the right platform. I would argue that if you want to start a Blog in 2012, start with reading. Don't be scared of analytics. Most Blog platforms offer some kind of analytics. blog analytics. google analytics.

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What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. analytics Click To Tweet.

Brands 154
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Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. David Armano of Edelman Digital calls this a social/creative model and wrote in November 2012 that if you don’t have this kind of online newsroo m within a year you might regret it. Google Analytics is a great tool for PR practitioners. Social Traffic.

Skills 89
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How Is Dark Social Affecting Your Brand?

Convince & Convert

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. And he was right, of course.

Brands 131
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Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. David Armano of Edelman Digital calls this a social/creative model and wrote in November 2012 that if you don’t have this kind of online newsroo m within a year you might regret it. Google Analytics is a great tool for PR practitioners. Social Traffic.

Skills 53
article thumbnail

Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. David Armano of Edelman Digital calls this a social/creative model and wrote in November 2012 that if you don’t have this kind of online newsroo m within a year you might regret it. Google Analytics is a great tool for PR practitioners. Social Traffic.

Skills 40