The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media
Sprout Social
JUNE 3, 2024
The improvement of production quality and rise of all manner of monetization tool have caused that blurry line to sharpen. Creator content keeps getting better, and is more obviously economically-driven, such that Facebook, YouTube, TikTok and Instagram are now more media networks than social networks. Let’s rewind.
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