Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

This episode features Maria Ogneva of Yammer. Before we get rolling, I will thank our sponsors, which includes my company, Argyle Social , developers of social media management software used by all of today’s brightest social marketing stars, including our guest today, Maria Ogneva from Yammer. When the Green Bay Packers sold shares of their football team, which they don’t allow NFL teams to do anymore, people bought it because they’re fans.

Twitter Lists Are Life Changing, Threaten Yammer & Others


Twitter is promoting the feature at the top of the home page with: Lists are timelines you build yourself, consisting of friends, family, co-workers, sports teams, you name it.

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Trending Sources

Yammer asks: What's Happening at Your Company?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Productivity , Social Media , Tech Tools > Yammer asks: What’s Happening at Your Company? Yammer asks: What’s Happening at Your Company? Basically, as most people have pointed out in the TechCrunch comments , Yammer is Twitter for companies.

Facebook: Improving Employee Communications?

Waxing UnLyrical

This initiative by my company has helped break down barriers between team members in different cities. Here’s a sneak peek into the Bunker family: And not only does it help different teams engage with each other, but it also provides a platform to connect and engage with top management directly. Of course, this is why organizations often use platforms such as Yammer for employee engagement, creating internal or private social networks, as it were.

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The Real Roadblock to Social Business Success

Webbiquity SMM

Despite the fact that 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media, and 77% are more likely to buy from a company if its CEO uses social media (those stats themselves nearly two years old), “64% of CEOs do not use social media at all, with only 5% of all Fortune 500 company CEOs on Twitter,” according to The Guardian.

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4 Reasons to Use Social Enterprise Networks for Business


Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress. Then, they are continually rewarded as they watch project teams bring the idea to fruition.

If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Before our VPs starting using Yammer to communicate with the workforce, we had groups of Android geeks and fitness gurus.I'm e2conf blog community community management E20 enterprise enterprise20 internal socbiz user adoption wiki Yammer

12 Cloud-Based Tools to Stay Productive | Justin Levy

Justin Levy

When I was at my old company I had a large outsourced team based in the Philippines. We had used other internal networks such as Socialcast and they worked great but a few of our partners were already using Yammer so we decided to give it a try.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

After a 14-day free trial, the service is priced at $10 per month (or less per user for larger teams) with a 50% discount for non-profits and schools. Within “engagement,” for example, you can evaluate the “degrees of separation” between a company and its audience, schedule tweets, and assign tweets to different team members for response / follow up. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps.

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Major Social Media Acquisitions: 3 Must-Reads


By Trefis Team has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity. Billion Yammer Buy, Microsoft’s Social Enterprise Strategy Takes Shape. By Colleen Taylor and Ingrid Lunden The Yammer deal also puts Microsoft further into the game of developing social media services specifically for enterprises, an area where companies like Oracle, Salesforce and IBM have been actively playing, too.

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Tired of All-Hands Meetings? Try an INTERNAL Unconference

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Development , Social Media On July 9th, 2009, my Strategic Communications team here at Booz Allen held an unconference as an alternative to the traditional All-Hands meeting. How geographically separated is your team?

Social Media speeds Onboarding

Buzz Marketing for Technology

One of the things I was pleasantly surprised to find in the first few days was that Avaya has their own Yammer account within their firewall. I am officially up and running now in my 6th week here at Avaya and loving my new role.

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Scaling Social Globally: Best Practices for Engaging With an International Audience

Buzz Marketing for Technology

We discussed the best practices in scaling a social media team and content on a global basis. Here are 3 of the key take-aways: Team structure matters – Andrew talked about an approach he called the Dandelion approach: having a central team that can provide training and social media tools to more distributed teams that can engage on a local level.

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

I then asked how our guests felt internal communications and PR should work together: A5 Employees are key source of intel for a company, so #internal #comms should be feeding rest of comms team. Janet Fouts also weighed in: If you don’t enable the team with the right content they’ll make it up trying to help. I figured it made sense to put together a list for easy reference: Yammer.

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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You can’t put out a request for help from an internal team and everyone misses the tweet or posting.

The role of social media in managing projects for brands

It’s possible only when inter-team communication and client communication bottlenecks are gotten rid of. Imagine a project requires the involvement of 20 employees, split in 4 teams, each team consisting of 5 members. The teams need to communicate with each other. Hiring a team of developers to build an internal project management environment is costly. Another one is Yammer. Post by Adi Englander.

Social Networking to Advance Your Career

Janet Fouts

Some for news and research, others for team communication, professional development and keeping an eye on the competition. Use your internal corporate networks and tools like Chatter or Yammer to reach out within your organization to others of like minds. Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. See the photos from DJ Cline here.

This Guy Moves to Pittsburgh and You Won’t Believe What Happens Next

Social Media Strategery

I started Booz Allen’s unofficial Yammer community and helped take it to more than 7,000 members before it became an official corporate tool. If I’m not saying these things enough to my team, call me on it. I ask a lot of my team, but one thing I insist on is honesty and candor. If you follow me on LinkedIn or Facebook or Twitter , you already know that I recently decided to become the Director of PR at Brunner in my hometown of Pittsburgh, PA.

Integrate Oktopost with Your Favorite Apps, with Zapier


For those unfamiliar, Zapier is one of the most essential tools for marketers that allows to integrate 1500+ apps, without a single line of code or any knowledge of API programming. Zapier can help automate repetitive tasks (aka the most boring ones) between different apps, including Oktopost.

Make Sure Your Social Media Evangelists Feel the Love

Social Media Strategery

“I’ve met and worked with people from across other teams throughout the organization, but because those teams fall outside of my boss’s area of responsibility, I don’t receive any credit for that work.&#.

The Career Path of the Corporate Social Strategist: An Introspection

Social Media Strategery

to the endless time sucks – “would you mind if my team bounced some ideas off of you every now and then?&#. This isn’t something that one team owns. skills, Darren West and his team’s analytical experience, and so on and so on.

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

As further evidence of the network’s increasing importance, as noted below, 60% of Google+ users log in every day (compared to 50% on Twitter); sites linked on Google+ tend to be indexed in search quickly; Google+ is aiming to become the “social platform of the future,” for example, by using its technology to replace other services like Yammer, Skype, and EventBrite; and it may well become the dominant source of business ratings (not good news for sites like Yelp and Epinions).

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Building Your Business With Internal Collaboration

Convince & Convert

resource to go to, to help you figure out how to make a strategy, how evaluate vendors, how to build a team. the reservation and are already doing their own grassroots box, or set up a small Yammer, install just for our division? because some of that messaging goes into the tool, Yammer being. course about Microsoft buying the Yammer for a giant truck load. To bolt Yammer into Outlook and say, “Yeah, I know you’ve heard. Yammer?

Be a Social Business: PR Trends in 2011

Proactive Report

They believe you have to have an internal team that is as or more passionate about the product than your customers are. Tools like blogs, feeds, IM, services like Yammer, wikis and social networks should be an integral part of your intranet.

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Time for a Change

Social Media Strategery

This week I'll be moving to Chicago and then on March 19th, I'll be joining Cramer-Krasselt's PR team as a Vice President, Management Supervisor. I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I Seeing them progress in their careers, get promoted, win awards and develop their own teams is one of the things I’m probably most proud of.

The Many Roles of an Internal Community Manager

Social Media Strategery

After all, you’re the advocate for the community, not a mouthpiece for the development team.

How to Apply Youtility to Internal Communication

Convince & Convert

Yammer. My team members who spent a day riding along with a few of these employees discovered they spent most of their time driving to and from appointments or crawling around customer’s attics and floors. When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ).

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Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Not all crises have the same response teams. That’s why it’s imperative that you keep ALL employees informed about the crisis.Whether it’s email, text message, internal blog, Yammer (or similar) you must keep your employees at least as knowledgeable as the public. This is probably the most important blog post you’ll never need.

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Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 That’s why I love a tool like Yammer. Yammer is a microblogging application similar to Twitter, only it’s focused on businesses.

I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Write something that more than the 20 people on your team will be interested in if you’re looking to get greater engagement. Do you want cross-team collaboration on a white paper?

Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). Today, Monday, June 25th, there have been rumors swirling that Microsoft was going to acquire Yammer and this afternoon, those rumors were confirmed. Jim : Yes, it really does, I mean, we had somebody out from Yammer on one of the shows I hosted.

Looking Back at My 2009 Social Media Resolutions

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Despite the availability of tools like , Yammer , and instant messenger, email remains the least common denominator.

Let Luck Be a Lady: Attending blogworld 2008

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Let Luck Be a Lady: Attending BlogWorld 2008 Fri, Sep 19, 2008 Prof. Development So, I’m sitting in my absolutely stunning hotel room here at the Wynn Hotel in Las Vegas, getting ready to attend BlogWorld 2008 from tomorrow through this Sunday.

Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Make information sharing part of their annual review (my team reviews the employee’s contributions to our internal network during their annual assessment debrief).

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Grading Social Media

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Of course in our grade centric world, we still need a method to assign some stupid letter to it, so lets have Team Teaching, three teachers assigning a letter grade to the student’s participation and effort. Team Teaching of course enhances the collaboration model of Social Media. Team Teaching of course enhances the collaboration model of Social Media.

This Week in Social Media – 6/26/13

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. This is not something in response to the Google Reader phase-out, but a longer term project that the team has been developing for a year.

Justifying Social Media to the Big Wigs

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 I worked with one team who had been investing a considerable amount of time in scanning the media for coverage related to their client, copying and pasting those articles into an MS Word document, formatting them consistently, uploading that one file to a shared drive, and then emailing their team with the location of the latest media coverage. Use an open source microblogging service like Yammer or QikCom.

My Social Media Resolutions for 2009

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof.

Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

They can’t even keep an executive team, much less prosper. Next week, we’re talking a little internal social media with Yammer, is that right? Eric : Yeah, Maria Ogneva from Yammer. This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

Is Your Twitter Addiction Paying Off

Convince & Convert

link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out.

Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

Maria Ogneva from Yammer was on the podcast last week , and she talked about I think it was either a study or best practice from Deloitte, where with some of their clients, they were actually partnering the senior executives with a lot of the younger management talent in a reverse mentoring relationship , where the younger talent was coaching up the older management people on why this stuff matters and how it works. We’ve got a great team within customer service.

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Social Pros Podcast – Justin Levy, Citrix Online

Convince & Convert

When I take that back internally, the way that I look at that is in order for us to become a social business, we have to scale it and empower our teams. I work on ways that I can partner, that we can empower product teams. We have a corporate social media team that manages those. Different teams interact with it. We have someone that sits in global customer support whose full-time job is to provide social support as part of the customer support team.

Takeaways from Launch Scale 2016

Target audience: Startup founders and teams, entrepreneurs, angel investors, VCs, businesses, brands, digital marketers, educators, journalists, Web publishers. Be open to criticism from your team members. Enable 360-degree feedback and make sure you listen to criticism from your team members. David Sacks , former founder of Yammer and now CEO of Zenefits , answered Jason’s question about Trump’s election this way: “The country is very polarized right now.

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