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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

B2B 117
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media ā€œCā€™sā€: content, conversation and creators. And businesses are catching on.

Strategy 124
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5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! And if you didn’t you can find the recorded webinar here.) One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. Customer Relations.

Skills 60
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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

A Facebook engagement post is a type of social media post that increases your Facebook Pageā€™s engagement rate by encouraging your followers to take action. Sure, there are tons of stats out there about how low organic reach is nowadays, but Facebook is still the worldā€™s most popular social media platform. Need a photo?

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Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. This webinar was sponsored by Spredfast.

Eventful 100
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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

Itā€™s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Weā€™ve rounded up five key social media trends for 2023 to help you do that.

Trends 298
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How to Transform Your Customers into Brand Advocates

Pixlee

Embrace User-Generated Content (UGC) Marketing. UGC is media created by your fans and customers, and is 50% more trusted and 35% more memorable than brand content. Pixlee allows brands to source, permission, curate, and publish UGC from social media and direct uploads to your site. Image Source.

Brands 52