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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. The only question that worried me during the demo I received revolved around online privacy. I came away impressed.

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

of interviews I’ve sat in on over the years, but this time I got to ask the questions. I listened to the presentation, asked some tough (nosy even) questions and gave some feedback on the product demonstration. Marketwire/Sysomos: Social Communications & Analytics for 70% of the Fortune 50. I think I played the part well.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Referrals.

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2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. According to data from Topsy , there were 1.5 Movember participants!

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11 best social media listening tools

Unmetric

Awario Leads, the tool’s lead generation feature, scouts for questions asked by consumers for product recommendations like yours to help you answer them instantly. Sysomos , now a Meltwater solution, helps you get complete visibility on mentions of your brand across all social networks. Pricing: Starting from $800 per month.

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How to use social data for competitor intelligence (II): understanding performance and leaders

Audiense

Tools such as Pulsar, Sysomos and Audiense can answer all these questions about levels of engagement and the performance of your competitor’s marketing strategies. When analyzed together all those activities, trends are uncovered and help to influence your marketing strategies. Share of voice.

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Missed Opportunities

Twist Image

I'm frequently asked by brands if what they're doing in these digital channels is "wrong" The phrasing of the question is off. The question (really) is: "am I optimizing this experience for the consumers that are doing their best to connect with us?" You are doing it wrong. it's about missed opportunities.

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