Link Building Tactics for Publishers
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers?
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. Share Counts by URL.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
published it. In fact, publishing your article is just the first step. I have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes).
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. Here are eight social media questions that publishers should be asking themselves: 1. The big thing for publishers now is figuring out their level of comfort with frictionless sharing.
4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
JULY 22, 2016
Create tracking links generated via Google Analytics’ URL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with.
Should Browsers Display Only Canonical URLs to Users?
NOVEMBER 23, 2010
Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. The referral to the coded URL would still be passed to the site’s analytics software but users would see the canonical URL.
Facebook to Debut Canvas Organic Page Posts June 22
JUNE 20, 2016
Facebook said in an email to SocialTimes that starting June 22, once a brand creates a Canvas, selecting “Create Page Post” will immediately publish that Canvas as a post on their page, adding: That will let you publish a post with the Canvas attached, and you can decide on the thumbnail image. Facebook’s Canvas full-screen immersive ad product will be made available for organic page posts June 22. The social network introduced Canvas for iOS and Android smartphones in February.
Google Publisher Toolbar—a Must-have for AdSense Publishers
APRIL 24, 2012
Many top AdSense publishers such as Zac Johnson and Spencer Haws have had their accounts banned and their last month of earnings withheld. The AdSense Publisher Toolbar is an official Google Chrome extension that adds a publisher toolbar to your Chrome browser.
Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost
JUNE 2, 2014
While this week we’re exploring all the things you can do with a post after you hit “publish”, Rand is reminding is to take a second before we do and have a look at the things you can do to optimize your post before it even gets into the hands of your readers.
How to Get Your Headshot to Appear in Google Results—Wherever Your Content is Published
FEBRUARY 4, 2013
Many people who blog want their image to appear next to their listing in Google’s search engine results (SERP) when either they publish a post, their guest contributors publish a post, or when they guest post on other sites. This guest post is by Jeff Foster of WebBizIdeas.
15 Common Social Media Questions & Answers
FEBRUARY 8, 2017
And it’s okay if your social media usernames are slightly different than your URL. It’s better to put nothing out there than to publish content that’s subpar. If you’re struggling to publish on a consistent basis, you can always repurpose content.
Repurpose Content with These Six Tools
APRIL 16, 2015
Develop a branded presentation (add social handles, website URL); give each number, step or section its own abbreviated slide; and upload that presentation to SlideShare. Take Advantage of LinkedIn Publishing . By Stephanie Vermillion.
Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
You can set these links up through Google’s URL builder , so the information will be included in your Google Analytics reporting. For this part, you’re going to enter the actual destination URL that you want to trigger a conversion. Analytics Publishing
40 Cool Things to Do With Your Posts *After* You Hit Publish
DECEMBER 28, 2012
” Your role as a blogger doesn’t end as soon as you hit Publish. To get anything out of your blog post, you’ve got to put in extra effort, even after you’ve hit Publish. Why not contact a publisher about creating a gift book? Look for print magazines that accept “reprints”—these are articles that have been previously published, and can include blog posts. Get a tattoo of your blog post URL!
Display Advertising Is A Failed State
DECEMBER 27, 2016
Of course, the immediate challenge we faced is that ads began showing up on websites that were gaming the search engine space, and brands did not want their ads aligned with these types of publishers and properties. If you look at the current rise in programmatic, fake news sites and other unscrupulous publishers creating sites and pages with the sole intent of driving traffic to generate impressions for advertisers, you will notice that we're back to square one. publisher.
You Can Call Me “Boss”: Smart PR Measurement
MARCH 12, 2015
You’ll walk away with: A three-step process for your PR measurement efforts; How to create unique URLs for each campaign and for each distribution point; How to tie it all together; The tools that are free and those that are paid; and. Paine Publishing. By Gini Dietrich.
The 11 Best Free Email Marketing Tools
MAY 25, 2016
Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. Raven URL Builder for Google Analytics. And don’t forget to use that Raven URL Builder on any links you include in those pre-populated social posts.
Why I Use HZG.BZ as a Short URL
OCTOBER 24, 2010
If you scroll to the bottom of this page, you will see a box of text that you can opt to edit and/or publish to your Twitter followers. If you don’t grasp the significance of the URL, hzg is a shortened version of my last name and bz resembles business.
How Bit.Ly Pro Powers My Short URL
OCTOBER 25, 2010
It allowed me to publish any blog post on this site and automatically create a short URL with this blog’s domain, e.g. [link]. account, the bookmarklet enabled me to copy and paste a long URL, click a button, and see the resulting short URL with [link] at the beginning. Now, the bookmarklet still works but instead of auto-populating shortened links with [link] , it uses [link] and my short URL is merely powered by bit.ly. as a Short URL.
The Fleeting Value Of Content
SEPTEMBER 9, 2011
Yes, the best content always rises to the top, but when the amount of content being produced rises exponentially and is being published at a frenetic pace, it becomes a lot harder for individuals to filter the signal from the noise. Publishing content is free. It has come to the point where it's no longer about publishing on a topic that no one else has covered (because it seems like every topic has been covered), but it's now a world of perspective. book publishing.
How to Control Rich Snippets on Social Media
Convince & Convert
FEBRUARY 19, 2016
Once these are both in place, they’ll be published right along with your blog post, appearing in the source code for the page. The URL marked with a #2 is the permalink, a key piece of the essential SEO trifecta of permalink, page title, and page description.
Twitter Eases Process of Embedding Timelines
JUNE 8, 2016
Twitter streamlined the process for publishers looking to generate and embed multiple timelines. Vandor also said publishers no longer need to create and save widgets to their accounts. All you need is a public profile, list, like or collection URL to get started.
6 Winning Social Media Promotion Ideas
AUGUST 17, 2016
Under the custom links section, you can add a title and URL. PublishingYour social media channels are ready. You setup your profile and created some content. But how do you promote your social media profiles to get viewers to follow, like and share? If you are looking to grow your social media presence and your business, the goal is “reach.” Social media reach is how far your content spreads–how much exposure you get.
Google News Optimization Tips
SEPTEMBER 3, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it.
A Year in the Life of 14 Million 301 Redirects
FEBRUARY 5, 2013
A year ago a publisher that we work with decided to discontinue a large domain and migrate only a small portion of its content to a new subdomain on a different, existing domain. Bing had only indexed 360,000 URLs (whaddup Bing?). Should Browsers Display Only Canonical URLs to Users?
Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?
DECEMBER 16, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel= canonical link element (sometimes referred to as the canonical URL tag) across different domains. If you’re not familiar with rel= canonical see Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag ).
Publishers: Solve Tracking Code, Duplicate Content Issues with the.
APRIL 30, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. Every piece of content on your site should exist on one permanent, unique URL, and any duplicate pages should be consolidated through 301 redirects.
10 Things That Expose Good Sites to Google Panda
NOVEMBER 20, 2014
We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. So I thought I’d share some of the most common causes of Panda problems for reputable publishers.
Four Tools to Help Build Your Social Community
JUNE 29, 2011
Jenna Langer at Livefyre told me this was because when syndicating via NetworkedBlogs, NB’s URL masks the actual blog URL, and loads the site in an iFrame. HootSuite Publisher. A lot of people look down on any level of automated publishing.
The Value Of Links
NOVEMBER 28, 2012
Back then, if you wanted to visit a website, you would enter the URL in the address bar of your web browser. Sanders published a blog post today ( Why Linkiness Is A Blogger's Form Of Truthiness ) about why he doesn't link (and will probably do even less linking going forward). There is nothing within his blog post that I would disagree with, if the sole purpose of publishing content online was to capture an individual's attention. publishing.
Traffic From StumbleUpon Has Dropped 53% Since July
The Realtime Report
NOVEMBER 7, 2012
The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. Shareaholic’s data is drawn from 200,000 publishers online who reach 300 million people per month.
Google Expanded Sitelinks: Optimize Opening Text in META Description Tag
AUGUST 22, 2011
MLB and the Chicago Bulls offer examples of what can get pulled in from pages with no META description tag and not much text content: — Related posts: Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag.
The Death of Traditional Book Publishing | Spin Sucks
AUGUST 25, 2010
My friend Petya Georgieva suggested Seth Godin’s decision to give up on traditional book publishing. If you haven’t read Seth’s blog post about ditching his publisher and editors in favor of working directly with his readers, click here and go read it.
New York Times Plans to Implement Permanent Redirects on IHT.com urls
MAY 15, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk New York Times Plans to Implement Permanent Redirects on IHT.com URLs by Adam Sherk on May 15, 2009 For anyone who’s been following the story of the shutting down of IHT.com and the migration of International Herald Tribune content to the New York Times Global Edition , there has certainly been criticism over the lack of permanent redirects from the old IHT.com URLs to the corresponding new URLs on NYTimes.com.
Does Google News Sitemaps New Format Help Publishers?
DECEMBER 1, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? That may be getting carried away but the new format does have some advantages for publishers, although they are not being fully utilized by Google News yet.
UTM Tracking: The Major Key of Social ROI
JANUARY 18, 2017
If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked. Enter UTM URL builders.
Dark Social – We Only See The Tip of The Social Media Iceberg
FEBRUARY 18, 2015
The challenge with this lack of tags is that most of the “direct” traffic a company or brand generates is not really direct – people do not type specific URLs to land on a subpage or a subsite. Short URLs. A recent report from Radium One shed some light on the concept of “Dark Social”.
12 Ways to Use Instagram for Small Business
NOVEMBER 29, 2016
Instagram lets you connect your other profiles so that your new posts can get published to those accounts automatically. By default you can only have one clickable URL in your profile. But what you can do to get around that is include URLs in your bio.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Track shares, likes, tweets, and more for any URL. Or use the multi-URL dashboard to enter lots of different web addressed and export a quick report.” Schedule and publish content across social channels. Social media monitoring is vital for virtually every B2B or B2C brand.