Adam Sherk
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? I’ve put together a list of some of the main opportunities in broad categories.
Techipedia: Tamar Weinberg
DECEMBER 13, 2011
Canonicalization and URL Structure. Rather than wasting your time rehashing this topic, I have written a handy guide that explains URL structure best practices in full. To summarize the article, there should only be one URL used to get to the homepage of your website. Noindex and Nofollow. Title and Meta Tags.
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Razor Social
MARCH 23, 2017
When you publish new content you want to know if it’s getting you backlinks, because if it’s not, then all the hard work you’ve put into it didn’t really pay off. Next to a detailed breakdown of where all your links are coming from, you can also see the value of those links through Domain Rating, URL Rating, External, and Social.
Adam Sherk
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. Site Speed.
Bare Feet Studios
SEPTEMBER 17, 2012
Some content management systems allow you to have multiple websites with unique URLs that are all served from the same database (e.g. domains as you like, but better to have a 301 redirect on all but the main URL, whereby the others point to the main URL. Publish date of the page. Having duplicate content on the web.
ProBlogger
AUGUST 24, 2014
Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for. Google provides a step-by-step guide to authenticating your authorship here and as outlined below: You can link content you publish on a specific domain to your Google+ profile.
Convince & Convert
NOVEMBER 30, 2015
On Wednesday the 21st of October, I published the results of our latest study on Google’s Rich Answers. We published each of the pages with the transcripts and the video on our site (stonetemple.com). Image via BigStockPhoto.com. After three days, two of the pages started to show a Featured Snippet. I’ll take it!
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