Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard
The Realtime Report
APRIL 11, 2014
The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . Instagram is on the rise as the favorite social network for teens, but this increased popularity is coming at Facebook and Twitter’s expense, according to new data from Piper Jaffray. Facebook: 1.23
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today.
Don’t Make These 9 Social Media Marketing Mistakes
NOVEMBER 8, 2014
Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media.
Social Media Demographics to Inform a Better Segmentation Strategy
MARCH 6, 2017
In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully.
12 Social Media Tools for Scheduling and Publishing Updates Compared
JANUARY 19, 2015
In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. Sprout Social.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard
The Realtime Report
DECEMBER 27, 2013
The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . ” The professional social network has over 259 million members (an increase of 38% year-over-year) in over 200 countries and territories. Facebook: 1.15 billion monthly active users. via Facebook.
Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them.
Know What’s Working on Social Media: 26 Free Social Media Analytics Tools
MARCH 6, 2017
We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Chapter 3: 5 Paid Social Media Analytics Tools.
Amazon.com As Social Networking
Small Business Mavericks
AUGUST 4, 2011
Did you know you can use Amazon.com as a social networking tool? This is truly a useful tool for writers, musicians, artists, other crafts persons, and people in the publishing industries. Amazon.com can be your niche networking space. Here are some tips to help make Amazon.com a social networking application for you: When you read a book, listen to music, or try out a new product, leave a review. Amazon can be used for social networking. It’s an online department store with social benefits. Are you a big reader?
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course. And…even social media itself. Social Media / Social Networking.
The Dark Side of Social Media
APRIL 6, 2015
I love social media. Sure, we kind of expect to hear about people being stalked because of social media. ” to your Foursquare check-ins that were published on Twitter. Again, something that doesn’t make you super excited to use social media. Social Media is Magic. Are You On Social Media All Day? Creeeeeeeepy.
The Psychology of Change: How We React When Our Favorite Social Networks Shift
MAY 12, 2016
Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back). Why social networks need to change. Some loved it. Over to you.
The International Bar Association Publishes First Global Study of the Impact of Social Media on the Legal Profession
FEBRUARY 22, 2012
The International Bar Association has just published the first global study of the impact of social media on the legal profession. According to the report, “The initiative was prompted by an unprecedented worldwide surge in the use of online social networking. 85% thought that law schools should teach about the risks of social networking.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 56% of Americans have a profile on at least one social networking site. Social media fatigue?
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Finding a social media professional to help you with your online activities can sometimes be a tough process. 1) How long have you been engaged in social networking and/or social media channels? Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. 4) What social networks do you specialize in?
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Ideas for Content on Social Media. Viola! Videos.
6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?
Social Media Isn’t About The Numbers! Or Is It?
APRIL 17, 2012
Too many folks get caught up in the numbers game when it comes to social media. They use numbers like “friends”, “followers” and…ewww…”Klout” to determine whether they are doing social right. Heaven knows that it doesn’t tell you whether you’re engaging in social media properly. Maybe. Maybe not. Cheers!
Top Social Media Stats of 2012
The Realtime Report
DECEMBER 31, 2012
What social media stats got the most attention in the last year? According to our traffic-counting elves, here are the top social media statistics we published in the last year: Twitter Hits 500 Million Registered Users (Feb 24): Approximately 12.3 Analysts are estimating that the company’s IPO could value the social network at between $75 and $100 billion. Social Networks Grow 23% Worldwide; India Sees Fastest Growth (March 7): eMarketer predicts there will be nearly 1.5 UPDATE: At Facebook’s current valuation of $57.4
Top Social Media Case Studies of 2012
The Realtime Report
DECEMBER 31, 2012
What were the most popular social media case studies in 2012? Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign. While the media was hyping the campaign as a “#McFail,” in reality only 2% of tweets about the brand that day were negative.
We’re Hiring A Social Media Coordinator
APRIL 5, 2016
We are currently seeking seeking to fill a full-time entry level social media coordinator position within our company. Create monthly content calendars of status updates and images for clients’ social media channels. Publish content to our clients’ social media channels. Manage interactions on our clients’ social media channels.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. My thoughts on 18 different topics, with some social media humor sprinkled in.
How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
Convince & Convert
NOVEMBER 18, 2015
Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. I think you’ll find they’ll work for your social media marketing, too. With social media, you could share on the different networks and review your clickthrough rates to understand how you’re improving traffic. Result?
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
published it. All of those fancy auto-post social tools can lull us into a false sense of confidence. In fact, publishing your article is just the first step. I have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes). Social Media Promotion Tools.
Content Creation? Curation? Focus on Publishing Instead
AUGUST 8, 2012
But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. This last part is important, because that’s where social media is taking us.
What Does Facebook’s Latest Algorithm Change Mean for Publishers?
JULY 6, 2016
Facebook’s position as the world’s biggest social hub seems to be a delicate balance, and it’s constantly pivoting to satisfy both users and customers. Buzzfeed reporter Charlie Warzell , notes that Facebook wants maximum engagement from users, and unfollowing, blocking or decreasing the priority of friends posts is a failure of the network to provide engaging content. Additionally, Warzell points to the core tension regarding news on social networks: Facebook has made a commitment to deliver news, but only in a manner that doesn’t truly interfere with the overall experience.
Social Media Trends, Prospects, and Challenges in India
DECEMBER 9, 2015
Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media. Focus on Social Mobile. Personalized Content is the Key.
Social Media Marketing Mix: A Guide to Inform Your Social Media Marketing Budget
Ignite Social Media
JANUARY 9, 2017
From a holistic marketing perspective, you may be deciding how much to allocate towards your social media marketing budget in the new year. How much of your total budget went to media boosting? As a helpful guide, the below graphic looks at the large categories of budget line items included in a well-rounded social media marketing mix. Step 3: Make Your Case.
5 Ways Your Social Media Posts Improve Your SEO
Convince & Convert
NOVEMBER 16, 2016
Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. Social media engagement essentially provides Google with external validation of a page’s value. And that makes sense.
How to Optimize Your Social Media Workflow
DECEMBER 27, 2016
Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. A social media manager’s work is never done and it seems like a new task gets added to your checklist every week. It is important to note that there is no shortcut of value in social media marketing. Social Media Manager Task Checklist.
Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”
The Realtime Report
NOVEMBER 1, 2012
Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. ” The survey asked physicians how social media can be used for professional development and lifelong learning. 14% contribute information to social media daily. Dr. Robert S.
10 Effective Social Media Options Every Business Should Use
JULY 9, 2015
Setting up social media accounts is an easy way to reach a target audience for a low price. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. In a rush to publish your page, you may not have completely filled out this handy portion. So take advantage of this easy social marketing tool. The great thing about LinkedIn is that when you publish articles to it, they stay in a separate section. What simple social media tasks help boost your business? Twitter. Hashtags.
3 Easy DIY Social Media Content Creation Tools
MARCH 8, 2016
You don’t have to be a graphic designer or a Photoshop pro to create stunning graphics for your social media channels. Pablo is an image creation product designed by Buffer, the popular social media management tool. Bonus feature: If you’re a Buffer user, you can easily schedule your newly-created images to publish on your social networks.
Social Media is Key to B2B Content Marketing [Report]
JUNE 1, 2013
91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. If you have a website, a blog, or maintain a presence on Facebook, Twitter, or other social networks, you are a publisher. Stay tuned for my next post on this topic.
Measuring the Best Times to Post on Social Media
JANUARY 9, 2017
Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media.
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. Social media personas.