Waxing UnLyrical

DECEMBER 19, 2010

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. Why: I’ve been a fan of Chuck’s for a while, and this clearly laid-out post drives home what the point of such reports should be. A little bit of freshness for your day. Delegating email with Gmail , from Duct Tape Marketing.

Klout 105

Klout Postrank Tourism Blogroll 105

Waxing UnLyrical

JANUARY 2, 2011

Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Why: public relations measurement really isn’t tough. Don explains why (and how to do this right). Why: social media has become the touch point by which many business functions converge. Read All About It!

Postrank 124

Postrank Tourism Blogroll Creative Commons 124

Kikolani

MAY 1, 2011

See what posts have the highest engagement on any of my feeds with the PostRank Chrome Extension. And thanks to sites that have the Recent / Top Commenters links sitewide, Google Webmaster Tools reports it to have 1,297 links already. Not too shabby for such a new domain.

Google Reader 165

Google Reader Organization Comments Google 165

Waxing UnLyrical

JANUARY 24, 2011

You can use Donor Tools to track donations and donor profiles, create communications with donors, and tag contacts and communications for organization and reports. For large organizations that need custom functionality and advanced reporting, this system won’t cut it. Read All About It!

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Tools Adwords Marketing Class 247

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Read All About It!

Social Media 153

Social Media Postrank Energy Tourism 153

Kikolani

JUNE 27, 2011

HARO, which stands for Help a Reporter Out, is a site that connects reporters from major publications and media outlets with industry experts. How simple is it to start getting queries from reporters? And now, you can have that chance. It is as simple as these three steps. Troubleshooting Your Feed.

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RSS Feed Feedly FeedBurner 142

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

OCTOBER 12, 2010

She has worked as a newspaper reporter and editor, an executive speechwriter, and a media relations professional. As of last night, Lindsay had raised $235 of her $500 target. Will you help her reach her goal ? Lindsay Allen is a veteran communicator whose love of words began at an early age. Read All About It!

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Class Training Postrank Flickr 214

Waxing UnLyrical

NOVEMBER 28, 2010

I thought Richard’s report of his experiment was fascinating. An hour of tweeting dangerously , from Richard Bailey’s PR Studies. Why: This is a question teachers are always being asked (and asking themselves). Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online.

Class 105

Class Postrank SEO Flickr 105

Waxing UnLyrical

NOVEMBER 23, 2010

That said, Id be surprised if everytime GM brought reporters to the Champs Elysee to test their formerly crappy cars the reviews were universally positive. In journalism, reporters are never outright paid for favorable articles. Thanks for sharing the post with your #pr20chat community. Hope we can discuss this further!

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Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 25, 2010

Since nothing was being reported at the time, I took to Twitter to see if anyone else knew what was going on. Image: Lorenz Seidler via Flickr , Creative Commons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast. media started broadcasting the story). Read All About It!

Hotels 223

Hotels Class Postrank Energy 223

Waxing UnLyrical

JANUARY 13, 2011

But I’m happy to report that so far *knock on wood* I’ve yet to have any problems. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba. There would be recourse if a discussion went off the rails. Thanks so much for stopping by WUL!

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Project How To Class Posterous 170

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# While there are plenty of other posts on TheWWWObserver and Lifehack that do provide me with value, the two I highlighted above only provide me with directions. They lecture: “Send an IM to your friends and mention your website to them.&# Read All About It!

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Class Flickr WordPress Template 178

Kikolani

JANUARY 26, 2010

Another great point brought up during the Q&A was that social media ROI reporting would need to be approached differently based on the executive the social media strategist is approaching, such as a CFO vs. a website administrator. The official closing at 4pm didn’t happen, not in the scheduled room anyway.

ROI 114

ROI SEO Social Media Tips 114

Waxing UnLyrical

DECEMBER 16, 2010

But if reports on how social media is slowly but surely taking a foothold around the globe are any indication, this is no longer a “should I&# but a “how can I.&# Is there any ROI? Who cares what I had for breakfast? What’s the point? And therein lies the rub. Read All About It!

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Makes sense to me. Over the last 10 years, I’ve been quite amazed at how philanthropic Americans are in general. Did you even know about it? And more to the point, did you care?

Class 233

Class Campaign Klout Influencer 233

Convince & Convert

SEPTEMBER 18, 2011

Even though my blog includes public displays of affection like number of tweets (look at the top of this page), by far my favorite way to track sharing metrics is PostRank Analytics , which combines all the sharing behaviors into one jambalaya of data that’s easy to track and compare. Lead Generation Metrics.

Metrics 155

Metrics Types Postrank Content 155

ProBlogger

APRIL 6, 2011

analytics, PostRank, Twitter, social bookmarking websites, and so on. You may build a report on who comments the most, who Stumbles, how people use the key, relevant Facebook pages. You may build a report on who comments the most, who Stumbles, how people use the key, relevant Facebook pages. How much money is there in this?

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

DECEMBER 21, 2010

For example, if Im sharing a media story, chances are the reporter who wrote that story isnt really going to interact with me, and more often than not, comments from a gazillion strangers on media stories devolve into inanity, slanging matches, or worse. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Networking 270

Social Networking Class Comments Conversation 270

Viper Chill

MARCH 1, 2010

It certainly isn’t 100% accurate (though no analytics tool is) and the only downside in my opinion is the delay in reporting. Get Clicky Get Clicky is another free analytics tool, but this one reports analytics in real-time. Postrank I have been using Postrank Analytics for about 3 weeks now and find it really impressive.

Resources 77

Resources Netvibes Marketing Delicious 77

Waxing UnLyrical

JANUARY 27, 2011

If you want more than a hope in hell of being a possible source for an article, you have to reel the reporter in. Put the reporter in touch with 3rd party - who seemed willing - directly so they could match schedules, repeatedly asked to be in loop. No one gets the reporter contact info until/unless I set it up.

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Class Press Release Flickr Comments 279

Convince & Convert

SEPTEMBER 20, 2010

(disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. I think it’s too easy to report, harder to predict.-= The statistical similarity shocks me.

Social Media 149

Social Media B2B Strategy Consultant 149

Waxing UnLyrical

NOVEMBER 18, 2010

Traditional and social media monitoring vendors often report the quality of their sentiment analysis in terms of “accuracy;” that is, the percentage of stories or posts that the tool’s algorithm and a human reader agree on. Vendors often report “accuracy” percentages around the 70%-90% range, but these numbers are deceptively high.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 30, 2010

Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba. Hopefully, within a year or so, I will have some insight about how to not just maintain a university blog but grow and broaden its reach as well. Thanks so much for stopping by WUL!

How To 151

How To Creative Commons Postrank Flickr 151

Waxing UnLyrical

JANUARY 25, 2011

The strange thing is, this email asks the shopper to report violations of Etsy’s DO’s and DON’Ts, which was what I thought she was doing by emailing them in the first place? Instead, they did the PR equivalent of sticking their fingers in their ears and shouting, “Lalalala, I can’t hear you!” Read All About It!

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Class Policies Flickr Comments 215

Viper Chill

MAY 6, 2010

Use Postrank to Find Engaging Posts When I wrote a post about the 28 items in my internet marketing toolbox, I covered a nifty little service called Postrank Analytics which lets you see your most shared blog posts on sites like Digg, Delicious and Twitter. Reply ViperChill Monthly Report 8 says: June 1, 2010 at 11:00 am [.]

How To 77

How To Delicious StumbleUpon Postrank 77

Waxing UnLyrical

NOVEMBER 1, 2010

His students produced about 15 fabulous measurement reports to non-profits. SAS provides all of its tools free to universities [link] -- and there is no better analytical tool on the marketplace. KDPaine & Partners provides its tool free to qualified courses -- just ask Craig Carroll at UNC. Read All About It!

Class 258

Class Education Metrics Creative Commons 258

Convince & Convert

MAY 22, 2012

I recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. Today I want to hone in on three of those reports and show you how to use them to create a delicious, ROI-filled meal. The Overview Report.

Metrics 151

Metrics Analytics Report Google 151

Waxing UnLyrical

OCTOBER 25, 2010

Recent reports show it has skyrocketed in past years which is VERY scary and sad. However, when one looks further at the numbers, its skyrocketing because more women are reporting domestic violence. There’s a lot of data out there and I am aware that these are just a few tiny pieces. Read All About It!

Class 248

Class Avatar Cause marketing Postrank 248

Waxing UnLyrical

SEPTEMBER 14, 2010

The thing is, while yes, the PR profession has its share of issues, in reality, our profession is no different than any other business that is working through issues to innovate and revitalize itself. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Press Release 266

Press Release Class Industry Comments 266