Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

Reputation Chemicals Issues Consultant 125

Keyhole.co

NOVEMBER 17, 2023

If the comments are positive, then your brand has won some free publicity that will win you new customers. But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Either way, you need to respond to show appreciation or a willingness to make changes.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

MARCH 24, 2023

In contrast, untagged social mentions are about general opinions, news, or conclusive statements about your brand. Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Well, the answer is a big yes.

How To 52

How To Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 9, 2024

NLP is pivotal to accurately analyzing social media listening data, customer reviews, blogs, news articles and other text-based data, including numbers and emojis. Business monitoring AI analytics can analyze data in news articles, forums like Reddit and social conversations simultaneously, on both your brand and competitors.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Oktopost

MARCH 15, 2021

For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. You can expect more engagement and higher ROI from B2B audiences by providing value-added content that educates and informs while it entertains.

B2B 136

B2B Social Media Strategy LinkedIn 136

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Your ROI is unsatisfactory. Here are seven signs to look out for.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Your ROI is unsatisfactory. Here are seven signs to look out for.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Hootsuite

APRIL 25, 2023

Fake accounts take advantage of the brand reputation you’ve built – and can significantly damage it in the process. Again, fake social accounts take advantage of your brand reputation to gain a false level of credibility, allowing their misinformation to spread as fact. After all, they have no reason to be suspicious.

Social Media 88

Social Media Brands Tips HootSuite 88

Hootsuite

JUNE 28, 2023

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Try for free Ready for the next level? No easy feat.)

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

DECEMBER 5, 2023

What customers say and how they relate with your business can greatly affect your online reputation. Why leave your precious brand reputation up to others when you can effectively maintain a positive brand image through online reputation management? Table of Contents What is reputation management software?

Reputation 93

Reputation Software Tools Sentiment 93

Pam Moore

JUNE 2, 2017

Good news is we have real answers! I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Training 167

Training Communities Social Media Real Estate 167

Oktopost

JUNE 26, 2023

Employee advocacy groups give your workforce the tools they need to boost their own professional reputations on social media, while also directing traffic toward your business’s socials and, ultimately, your site. Why encourage employee brand advocacy on social media in the first place? For the business, the benefits are just as strong.

Social Media 62

Social Media How To Reputation Analytics 62

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. A study of over 4.7K

Facebook 162

Facebook Template Templates URL 162

Keyhole.co

MARCH 6, 2024

You can reach out to media by yourself, hire a freelancer, or use a news sharing company (platform). Imagine you put in a lot of effort learning how to create a new social media style guide or launch a new product. With this, you can find the one with the most engagements and track ROI for every campaign.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Socialmedia.biz

JUNE 14, 2017

Before you build a reputation of dishonest dealings, you can fix it by improving your product to meet expectations or by making your messaging align more closely with your product capabilities. Using feedback (or lack of same), you can fine-tune your marketing efforts for higher ROI. Fix product issues. Build on your best features.

Survey 89

Survey Small Business Creative Commons Reputation 89

Keyhole.co

OCTOBER 10, 2023

The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral. The brand’s net positive sentiment dropped from 23% to -4%.

Sentiment 52

Sentiment Analysis Brands How To 52

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Start Your Free Trial. Brandwatch. Glean.info.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

MAY 12, 2023

But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire. In case you are curious to know what these online reputation management tools exactly do, continue with your tread. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Pixlee

SEPTEMBER 13, 2021

Manage your brand reputation. Positive feedback and reviews from ambassadors can help you keep a brand presence on track and control your online reputation. It will help you keep everything, including ROI, organized. The benefit: It serves to improve brand reputation, authenticity, and trust. 5) College Program.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Manage your brand reputation. Positive feedback and reviews from ambassadors can help you keep a brand presence on track and control your online reputation. It will help you keep everything, including ROI, organized. The benefit: It serves to improve brand reputation, authenticity, and trust. 5) College Program.

UGC 52

UGC Marketing Influencer Authentication 52

Convince & Convert

JULY 17, 2012

This post is about optimizing your social media activities for improved engagement and increased ROI by building your reputation and trustworthiness in the eyes of those in your social networks. Disclosure Isn’t Just About Compliance — it’s About Putting Your Reputation on the Line. Well, relax. How can you do this?

Social Media 127

Social Media Reputation URL Badge 127

Small Business Mavericks

APRIL 17, 2011

These include forums, blogs, community websites where industry news can be published, wikis, etc. Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. It means this: That you set up Web properties beyond your own business website that give other people a platform as well.

Company 142

Company Wiki Case Study Press Release 142

Keyhole.co

NOVEMBER 10, 2023

But competitor benchmarking compares your processes, products, and ROI against competing brands. For example, a company compares its marketing campaign ROI to its competitors. Frequent mentions in press releases, news articles, and other third-party content can help you reach a wider audience as well.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

JANUARY 26, 2023

By including social sharing buttons in your emails, you allow customers to share your products, news and offerings quickly and easily. How will you measure success and track ROI? This means that it’s important to nurture and cultivate a positive online reputation through customer reviews.

Discount 120

Discount Marketing How To B2B 120

agora pulse

JULY 31, 2020

But are they good, reputable agencies? That may include their online content, social media channels, social media advertising, and ROI (return on investment). Subscribe to the Agorapulse newsletter , and get the most recent blog posts and news about the social media channels you use most.

Social Media 190

Social Media Marketing How To Social Media Management 190

Hootsuite

SEPTEMBER 28, 2020

Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. An integrated customer engagement approach between social media and other digital channels leads to a higher level of confidence in social ROI. Integrate cross-channel data.

Marketing 144

Marketing Committee Health Care Organization 144

Buffer Social

MAY 30, 2023

This is backed up by attributed to having the highest ROI of top marketing trends This article explores the rise in popularity of the format and some tips for making the most of short-form videos for your social media. Educate just as much as you entertain Short-form video gets a bad reputation as a format that encourages mindless scrolling.

Video 76

Video Film Meme Trends 76

Hootsuite

MAY 21, 2020

You can also use this information to test messaging and measure ROI. Reputation management is extremely important, and social monitoring makes it surprisingly easy. It monitors not only major social networks, but also blogs, forums, and news sites. General trends that apply to your industry. Reputology.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Pam Moore

MARCH 19, 2020

How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter! 2020 will be like nothing we have seen before in the digital landscape. The competition is getting heavy!

Trends 78

Trends Video Marketing Influencer 78

agora pulse

SEPTEMBER 7, 2016

In an effort to increase its clients social advertising ROI, NewFire was on the search for the perfect social media management tool that emphasized social advertising. Mace also points to Agorapulse’s ability to monitor keywords and hide inappropriate content as both a time saver and a great help for online reputation management.

Social Media Management 60

Social Media Management Upcoming Advertising ROI 60

Writtent Blog

JANUARY 27, 2014

If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. It’s definitely a must-read for the latest news. This is one of the oldest and most-respected SEO resources online. Digital Marketer.

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Social Media Network Marketing

AUGUST 14, 2010

Typically in business terminology called Return On Investments or ROI. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. The whole ROI debate is an interesting one. Unported License.

Social Media 93

Social Media How To ROI Reputation 93

Sprout Social

NOVEMBER 11, 2021

The good news is that these challenges are fixable—and don’t have to come at additional cost. Strengthen your online reputation by monitoring and managing reviews across your business and locations in one centralized stream. Many of the technologies your team relies on were built to integrate and share data with other tools.

Social Media Management 115

Social Media Management Social Media Platform Review 115

Sprout Social

JUNE 15, 2020

Many marketers rightfully look at Google Analytics data to glean their ROI from social media. The good news is that Google themselves have taken steps to remain GDPR-compliant, meaning that Analytics can still work its magic for those who’ve accepted your privacy terms.

Social Media 130

Social Media Privacy Marketing Policies 130

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. A study of over 4.7K

Facebook 60

Facebook Template Templates URL 60

Almost Savvy

DECEMBER 15, 2011

The good news is that we can all learn from their mistakes, a few of which have led to… Signs Your Business Should Not Be Using Social Media (Yet). You’re Obsessed with ROI. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin.

Social Media 100

Social Media ROI Construction Compete 100

Almost Savvy

DECEMBER 15, 2011

The good news is that we can all learn from their mistakes, a few of which have led to… Signs Your Business Should Not Be Using Social Media (Yet). You’re Obsessed with ROI. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin.

Social Media 100

Social Media ROI Construction Compete 100