Social Media Today

JUNE 6, 2019

The team from SEMRush recently conducted a study to look at the content marketing conversation on Twitter, and how its evolving over time.

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Devumi

NOVEMBER 3, 2017

How they pulled it off is an inspiring social media case study. Discover Red Bull’s secrets to being the energetic brand with the incredible video and social media marketing. Social media case study: Red Bull Unlike other brands, Red Bull rarely advertises its […].

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Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

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Hootsuite

MAY 28, 2020

And Twitter demographics are no different. So what about Twitter? In short, the Twitter population is younger, wealthier, and more educated than the average American. Get to know who’s on the platform to improve your Twitter marketing efforts. How many Twitter users are there in 2020? Source: Twitter.

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Ignite Social Media

MARCH 16, 2021

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Not only does the platform boast 192 million daily active users , but 40% of those users have reported purchasing something after seeing it on Twitter. Communities.

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Features Twitter Strategy Newsletter 171

The Realtime Report

DECEMBER 5, 2022

Demand for Paid Twitter Verification. Veylinx studied the behavior of over 400 Twitter users (who log in at least once a week) to reveal how much they would pay for a blue check mark next to their account name. According to the research, 23 percent of Twitter users are willing to pay $8 each month for a verified account.

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The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter.

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Mindjumpers

MARCH 20, 2012

Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. In the following post, I will use the survey findings to highlight which kind of tweets people like on Twitter and why.

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Study Research Survey Twitter 272

Harp Interactive

AUGUST 26, 2010

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. Twitter) – 72% using.

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SocMed Sean

JANUARY 25, 2022

One of the most popular social media platforms, Twitter, is an extremely valuable marketing tool if used correctly. But how can you grow your following on Twitter to build your brand? In this comprehensive guide, we’ll go over why hashtags are helpful and the best ways to use them to grow your brand on Twitter.

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Hashtag Twitter Trends Social Media 130

Firebelly

NOVEMBER 7, 2013

So far Twitter has had no problem attracting users from the marketing world. And yet, despite being the second most popular social networking site behind Facebook for industry business objectives, just 55 percent of the marketers who are currently using the social media network say they are satisfied with the service.

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Social Media Twitter Marketing Loyalty 155

Mindjumpers

MARCH 28, 2012

Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog.

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Ari Herzog

SEPTEMBER 26, 2012

JetBlue’s Twitter team suggested I call their toll-free phone number and explain my situation. When I teach digital marketing classes, my students routinely ask me why they should tweet and how businesses should use the channel for customer service. I usually tell them the case study of Comcast on Twitter.

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Case Study Study Twitter Travel 122

The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). What did you think were the most interesting case studies of 2012?

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The Realtime Report

SEPTEMBER 3, 2020

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. Not to mention, it can also be tough to compete with established businesses, especially if your business has a limited marketing budget. Recruitment and HR ranked first with 25%, whilst Advertising/Marketing/PR came second with 22%.

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Study Reputation Survey SEO 184

Mindjumpers

JULY 23, 2012

The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. In this blog post I put focus the findings related to Twitter and Facebook. Twitter dominates the picture. Twitter accounts. Why Your CEO Should Be Active On Social Media [Study].

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Mindjumpers

FEBRUARY 24, 2011

Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms. Naturally, this shows a deeper involvement on Twitter than earlier.

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Study Social Media YouTube Company 234

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Were you in favor of X's rebrand of Twitter?

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Social Media Marketing

AUGUST 29, 2017

Does Twitter still work? These are probably the most well-known inquiries we've run over on the Internet about the Twitter. billion searches per day, Twitter is still the most visited social media platform in the world. Use Twitonomy , you can enter any Twitter username and receive a detailed analysis of their profile.

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Twitter How To Marketing Analysis 107

Stay N' Alive

JUNE 1, 2017

As brands decide what platforms they will invest their marketing budget in, too many are skipping out on Twitter. Here’s a few facts: Twitter is used by 276 government leaders across 178 countries, and represents 92% of the United Nations, states a “Twiplomacy” study by Burson-Marsteller.

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Study Twitter Influencer Platform 59

The Realtime Report

MAY 7, 2014

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. To download the full study, click here. mobile video ad engagement declines with excessive ad frequency.

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Mobile Study Video Press Release 177

Hootsuite

OCTOBER 30, 2019

Twitter statistics, we have them. Here are all the hard numbers you need to know if you’re planning to tap Twitter’s audience in 2020. For some brands, Twitter might seem risky or divisive—though whether it causes or reflects political polarization is up for debate. But for those brands who ‘get’ Twitter, the rewards are many.

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Waxing UnLyrical

JULY 20, 2015

Here are seven social PR case studies to give you some ideas. Digital Marketing Revitalises Heritage Brands. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. 5. #YouTubeAsksObama [Influencers case study].

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agora pulse

OCTOBER 7, 2020

Whether you’re a fledgling social media manager or an experienced one, you may want to brush up on your Twitter best practices. With more than 145 million daily active users, Twitter is an increasingly important social network for your company or clients. How to Tweet: Twitter Best Practices for Beginners. Conciseness.

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Social Media Management Social Media Twitter Hashtag 150

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

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Social Media Strategy Marketing Curation 178

Hootsuite

DECEMBER 7, 2022

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine. Twitter’s advanced search capabilities are some of the app’s most well-kept secrets. Here’s how to use it: 1.

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Twitter HootSuite Airlines Mobile 115

Waxing UnLyrical

SEPTEMBER 12, 2019

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.

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Content Marketing Case Study Study 150

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

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Case Study Study Banking Campaign 100

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. 92 unique individuals created content on Twitter. Background: . TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country.

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Case Study Study Storify Products 100

Your Escape From 9 to 5

APRIL 16, 2022

Influencer marketing is like learning to skydive with a pro who has “been there and done it”. You can work with an influencer, learn from them and get to reach their audience and marketing credentials. What is Influencer Marketing? Advantages of Influencer Marketing. The Power of Influencer Marketing. Quote Them.

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Influencer Marketing Case Study Study 98

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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The Social Media Incubator

OCTOBER 11, 2011

The New York Times recently released an article about a study conducted by Cornell University that examined “the emotional tone of people’s messages”on Twitter. Can Twitter track your mood? “In the study, they collected up to 400 messages from each of 2.4 How did they do it?

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Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

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Tips Content Press Release Marketing 98

Keyhole.co

OCTOBER 31, 2023

Of all the social media platforms, Twitter is the fastest and simplest platform for sharing your opinions and keeping updated with news and current events. To leverage this appeal, businesses have also flocked to the platform for social media marketing. What benefits will you get for conducting this seemingly complex process?

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Data Twitter How To Reputation 52

Taylor Marek

JANUARY 15, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Market your company that way.

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SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

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Audiense

SEPTEMBER 30, 2020

This is a guest blog written by Beatriz Montenegro, Research Analyst at Twitter Brazil. Beatriz studied economics and has been part of the Market Insights & Analytics team at Twitter over the past 5+ years. Connect with her on Twitter and LinkedIn. She believes research is more about questions than answers.

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