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5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

B2B 70
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Types Of HTML 5 Content | Small Business Mavericks

Small Business Mavericks

» Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. While HTML 5 will still require the use of other programming languages, it is intended to enhance the use and deployability of these content types within those languages. In that regard, it’s a huge step up from HTML 4.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 120
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How To Measure Share Of Voice On Social Media

Keyhole.co

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. How to do that, you ask? It’s simple.

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15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success. “ 15 Reasons Random Acts of Marketing (RAMs) Do NOT Work!: RAMMIES: . Not integrated.

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5 goals you can accomplish with social media video marketing

Sprout Social

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. Generate demand with tutorials and other types of how-to videos.

Video 130
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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Perform competitive and market research.