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Role of artificial intelligence in marketing

Sprout Social

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132
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Could the Survival of Facebook Depend on Its Privacy?

Waxing UnLyrical

In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that. He does social media management for KimberMedia and does marketing/PR for @bgckids. You just read Could the Survival of Facebook Depend on Its Privacy? He also blogs.

Privacy 198
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31 free social media templates that will elevate your workflows

Sprout Social

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

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Top Five Social Media Must Knows: The new Google News

Sherrilynne Starkie

This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Facebook privacy: Survey suggests continuing US loyalty. The Reuters/Ipsos survey found no clear loss or gain in use since the recent privacy scandal.

News 170
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TikTok Auto Captions: How and Why To Use Them

Hootsuite

If you’re a creator or social media marketer, this isn’t the experience you want your followers to have. Luckily for busy creators and social media managers, TikTok’s auto caption feature makes it easy to add and edit subtitles during the content creation process. Here are the steps for both. Here’s how: 1.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Jump ahead: What Kind of Social Data Can You Analyze?

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Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

In this scam, someone impersonating a social media personality with a high following reaches out and asks for free product. Working with real influencers can be a valuable marketing strategy. If hackers gain access to your social media accounts, they can cause enormous band reputation damage. Privacy settings.