Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 154

B2B Research Twitter Marketing 154

Hootsuite

MARCH 1, 2024

In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use. 1 Social Media Tool Create. As a Meta Business Partner, Hootsuite is one of the first social media management apps to launch a Threads integration.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

agora pulse

DECEMBER 9, 2020

Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Use a social media tool.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Sprout Social

JUNE 28, 2023

Instagram Insights is a free Instagram Business Account feature that offers performance data on your profile and posts, providing enhanced visibility into your audience’s preferences and engagement patterns. It’s a valuable tool for evaluating the impact and effectiveness of your Instagram marketing strategy.

Metrics 102

Metrics Instagram How To Patterns 102

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Zoho Social.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

B2B 117

B2B Trends Social Media UGC 117

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Jump ahead: What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

APRIL 30, 2020

In addition to relying on social feeds to stay up-to-date on the latest COVID-19 developments, consumers are also craving new ways to connect and find community. In order to remain relevant and demonstrate their more human side, the best brands have looked to adjust their social strategy to account for shifting consumer preferences.

Engagement 87

Engagement Patterns Publishing Data 87

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. Automating your Facebook posts will create a streamlined process for you to focus on your overall Facebook marketing strategy. It involves a hefty strategy of great content and consistency.

Facebook 121

Facebook How To Publishing Analytics 121

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. It’s a site where people post wallpapers, knitting patterns, and honeymoon destinations—right? Only 28% of marketers use Pinterest. Here’s a rundown of the Pinterest marketing tools you may have missed.

Engagement 138

Engagement Retail Case Study How To 138

Later

DECEMBER 20, 2020

Stay on top of your social strategy and plan for all the important holidays with our free 2021 printable calendar and holidays guide. 2021 Social Media Holidays Guide. We know that scheduling posts and visually planning your feed in advance is key to a stress-free life for social media managers.

Patterns 68

Patterns Social Media Management Hashtag Instagram 68

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

Social CRM 96

Social CRM B2B How To Patterns 96

Keyhole.co

JANUARY 17, 2024

Social listening provides insights into how your brand compares with competitors, identifies growth market trends , and uncovers opportunities to differentiate and improve. Good social listening can positively affect how you run your campaigns. Tools used in social listening 1.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills. The company’s advertising tools show that marketers can now reach 2.6% Almost 75% of U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Buffer Social

JUNE 19, 2023

We also understand the (valid) concerns that many creatives and marketers have about the impact of AI on the quality of content. However, a pattern emerged in two recent events that prompted us to ask ourselves: how do we let people know our stance on AI? As a result, we already have unwritten rules around AI in content.

Team 109

Team Content Project Collaboration 109

Later

DECEMBER 20, 2020

Stay on top of your social strategy and plan for all the important holidays with our free 2021 printable calendar and holidays guide. 2021 Social Media Holidays Guide. We know that scheduling posts and visually planning your feed in advance is key to a stress-free life for social media managers.

Patterns 52

Patterns Social Media Management Hashtag Instagram 52

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. billion monthly active users , the platform presents a vast audience for content creators and marketers. You can study historical data to identify viewing patterns and seasonal trends.

Metrics 52

Metrics Analytics YouTube Video 52

agora pulse

NOVEMBER 4, 2020

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. There are two types of ads on Reddit, which marketers can use to their advantage.

Reddit 115

Reddit CPC CPM Cost 115

Sprout Social

SEPTEMBER 16, 2022

Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube. According to our latest index, more than 50% of consumers said they plan to spend more time engaging on YouTube, while significantly fewer marketers (35%) said they were investing there. Mobile instructions follow.

YouTube 111

YouTube Video How To Mobile 111

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. Tie your digital marketing efforts to key performance metrics like conversions and donor engagement/retention.

Social Media Management 116

Social Media Management Social Media Tools How To 116

Sprout Social

NOVEMBER 8, 2023

Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions.

Sentiment 111

Sentiment How To Analysis Review 111

Keyhole.co

MARCH 11, 2024

Regularly monitoring analytics helps you gauge the effectiveness of your branding and marketing efforts. Is your content resonating with your target market? These reviews should go beyond cursory checks; and delve into the data, seeking out patterns, anomalies, and opportunities. Are you attracting the right audience?

Template 52

Template Templates Analytics LinkedIn 52

Mindjumpers

AUGUST 17, 2011

This means that a marketer posting twice a day can expect about 60 million impressions per month through the feed on Facebook. by working off a $5 CPM, meaning a brand’s 1 million fans generate about $300,000 in media value each month. Individuals have different online patterns of behaviour.

Hitwise 255

Hitwise Study Facebook Patterns 255

agora pulse

JULY 28, 2020

It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. No matter where you work as a social media manager , you must make sure that the content you publish speaks to your audience.

Report 121

Report Data Social Media Content 121

Ignite Social Media

AUGUST 17, 2017

Making your audience love your content is one of the biggest challenges social media marketers face. That’s why here at Ignite, we developed our Mindset in the Moment™ approach, to help guide us on the where, what, when, how and why of creating great social content.

Communities 89

Communities Patterns Social Media Management Social Media 89

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Adam Singer is a digital marketer and blogger at The Future Buzz.

Tools 277

Tools Tips Marketing Social Media 277

Lucy Hall

FEBRUARY 28, 2015

[embed][link] Social Media automation is not really social! However as busy business owners and marketers the need to free up time in today's world of digital distraction is imperative. when to schedule and how to schedule your social media activity. Which parts of my social media should I automate?

Activities 60

Activities Social Media HootSuite Patterns 60

Hootsuite

JUNE 16, 2021

The Hootsuite social media team’s current strategy is to just post to the main feed 2 to 3 times each week, and to Stories 2 to 3 times a week. Think about how often your audience wants to hear from you,” says Brayden Cohen, social marketing team lead. Find more Twitter marketing wisdom over here. Try it for Free.

Social Media 145

Social Media HootSuite Statistics Template 145

agora pulse

MAY 18, 2016

If like many marketers you are posting content in English, aimed at English speakers from English speaking countries then it’s time to get a wakeup call. Let me tell you how you can rock global social media marketing. Stereotypes suck and so will your social media marketing campaigns if you engage in them.

Social Media 63

Social Media Marketing How To Patterns 63

Sprout Social

JANUARY 19, 2022

Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set. You can determine this by looking at your most successful posts—do you see a pattern of posting times where engagement was higher? Who does it benefit?

Products 136

Products Social Media FAQ Sentiment 136