Visually SM

200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Ardath Albee, Marketing Interactions, Inc. David Brown, Meredith Xcelerated Marketing. Heidi Cohen, Actionable Marketing Guide. Matt Heinz, Heinz Marketing.

Scale Social Media Strategy Quickly and Overcome Any Obstacle

Visually SM

As a social media marketer, how do you manage this constant change? The best way to pin down your content marketing goals on social is to be flexible. When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity.

5 Reasons Snackable Content is (Still) Awesome

Visually SM

Here are five more reasons snackable content is so successful—and why your content marketing strategy needs it now more than ever. Content Marketing Social Media social media

Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. Content Marketing Social Media

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. The reason why so many content marketers try to get guest blogging gigs is it helps elevate their personal brands to a larger audience.

200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Ardath Albee, Marketing Interactions, Inc. David Brown, Meredith Xcelerated Marketing. Heidi Cohen, Actionable Marketing Guide. Matt Heinz, Heinz Marketing.

A Framework For Real-Time Content Marketing

Visually SM

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. Your real-time marketing identity is a combination of what you write, what you say, and how you conduct your business.

Facebook Video: Why It’s Time to Pay Attention

Visually SM

Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. To dive into more on social media marketing or video? Here are a few other recent pieces: Why LinkedIn Is Now Such a Powerful Content Marketing Tool. Video Content Marketing: The Three Es of Success. Content Marketing Social Media Video

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

5 Reasons Snackable Content is (Still) Awesome

Visually SM

Here are five more reasons snackable content is so successful—and why your content marketing strategy needs it now more than ever. Content Marketing Social Media social media

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

In a well-researched article , Andreessen Horowitz partner Connie Chan laid out an explanation for why WeChat has so dominated the Chinese app market. The telecom giants have enjoyed their market dominance; the rise of OTT will almost certainly end it.

One Social Media Metric to Rule Them All

Visually SM

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. .

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. The reason why so many content marketers try to get guest blogging gigs is it helps elevate their personal brands to a larger audience.

Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

A Framework For Real-Time Content Marketing

Visually SM

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. Your real-time marketing identity is a combination of what you write, what you say, and how you conduct your business.

Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees.

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Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” ” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts.

Facebook Video: Why It’s Time to Pay Attention

Visually SM

Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. To dive into more on social media marketing or video? Here are a few other recent pieces: Why LinkedIn Is Now Such a Powerful Content Marketing Tool. Video Content Marketing: The Three Es of Success. Content Marketing Social Media Video

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What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

In a well-researched article , Andreessen Horowitz partner Connie Chan laid out an explanation for why WeChat has so dominated the Chinese app market. The telecom giants have enjoyed their market dominance; the rise of OTT will almost certainly end it.

Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” ” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Free Digital Marketing Tools for Content Marketing Support. And Three More Free Digital Marketing Tools.

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Why Specialized Markets Succeed

The Realtime Report

Why Specialized Markets Succeed. This makes perfect sense; ecommerce giants have bigger marketing budgets, high sales volumes and legions of loyal customers. How can niche companies disrupt certain segments of markets to carve out a space for themselves in a crowded ecosystem?

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Why Specialized Markets Succeed

The Realtime Report

Why Specialized Markets Succeed. This makes perfect sense; ecommerce giants have bigger marketing budgets, high sales volumes and legions of loyal customers. How can niche companies disrupt certain segments of markets to carve out a space for themselves in a crowded ecosystem?

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Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. Market trigger : We knew that the U.S.

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Zuckerberg: A Marketers Take

PWB Marketing Blog

I listened to some of the testimony, as well both out of personal curiosity, and as a marketing professional who uses Facebook (and other social media advertising). We have legislators suggesting policy changes who don’t have the slightest clue how social media works for marketers.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

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Six Keys to Make It With Influencer Marketing

Webbiquity SMM

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.

Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Social media is big with marketers, but a struggle for sales.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. ” — Marketing Insider Group (Arsenal). Showcase reviews: Express Writers, Marketing Insider Group (Arsenal), Marketing Insider Group (Startup).

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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity SMM

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Marketing Profs ).

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

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Three Influencer Marketing Secrets to Drive Traffic

Webbiquity SMM

But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility.

Weather-Based Marketing

Saying It Social

How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

Before launching any social media marketing campaign, it’s essential to first establish the goals you are trying to achieve. Understand Your Target Market. One of the biggest marketing mistakes you can make is to fail to define and understand your audience.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data). The filter verification feature of GA can help marketers test various filters before applying them.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. 5 General Digital Marketing Stats.

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing.