LinkedIn Tests Dedicated Video Feed
Social Media Today
MARCH 27, 2024
Video is set to get more focus in the professional social app.
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How companies use video content on social media
Visually SM
JULY 31, 2020
But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. Why use video for social media?
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How to Run a Social Media Competitive Analysis
Social Media Strategies Summit
FEBRUARY 1, 2024
Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.
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Three Reasons We Can’t Disconnect from Social Media
Webbiquity SMM
APRIL 4, 2023
The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. is seeking social connection: they value the “wisdom of the tribe” being part of the group.
Social Media 220
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Seven Skills Every Social Media Manager Needs
Webbiquity SMM
NOVEMBER 15, 2022
Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.
LinkedIn Launches Connected TV and Live Event Ads to Expand Video Promotions
Social Media Today
APRIL 4, 2024
Some expanded video ad options from LinkedIn.
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports
Webbiquity SMM
OCTOBER 17, 2023
Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. ” Videos (13.2%) are the third-most common type of content created.
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LinkedIn Adds New Event Features, Rolls Out Video Meeting Options via LinkedIn Messages
Social Media Today
OCTOBER 20, 2020
LinkedIn has added some new features to enhance its virtual events offering, while it's also giving all users access to its new video meeting tools.
Meeting 218
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Eight Fascinating Facts About B2B Social Media Marketing for 2023
Webbiquity SMM
DECEMBER 6, 2022
How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. The Biggest Challenge in B2B Social Media Marketing.
B2B 225
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7 Top B2B Social Media Trends
Oktopost
NOVEMBER 22, 2023
Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.
B2B 117
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31 free social media templates that will elevate your workflows
Sprout Social
APRIL 25, 2024
There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.
Template 79
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn
Hootsuite
MARCH 27, 2024
Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Boosted posts are created with just a few clicks, whereas other social ads require a few more advanced steps to get your campaign underway. Boosted posts can include text, images, and video.
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What is the Future of LinkedIn Marketing?
Ignite Social Media
MAY 6, 2021
Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now.
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How Short-Form Video Impacts Presence on 5 Platforms
Jon Loomer
APRIL 24, 2023
I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video.
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Exploring video length best practices for social media
Sprout Social
DECEMBER 8, 2020
It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Keep videos short.
Video 129
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5 Social Media Video Tips to Get More Engagement
Later
APRIL 28, 2021
Social media video content is quickly becoming an essential asset for growing your community and sharing your brand story. And with a growing list of video features on different platforms, there’s never been a better time to start producing high quality social media videos. Social Media Video Tips.
Engagement 110
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LinkedIn Acquires Tutorial Video App Jumprope as it Looks to Expand its Creator Tools
Social Media Today
AUGUST 3, 2021
The acquisition will help LinkedIn expand its video posting options, with a view to providing new creator monetization options.
LinkedIn 218
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Best Practices for Social Media Live Events
Ignite Social Media
JANUARY 19, 2021
While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.
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More Branded Social Media Content We Love: Sept 2023
Ignite Social Media
SEPTEMBER 5, 2023
To grow your audience on social media, your content needs to be original, eye-catching, and engaging. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Stay up to date with the latest in social media marketing. We like that it uses video without sound.
Social Media 161
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Top LinkedIn Demographics That Matter to Social Media Marketers
Hootsuite
MARCH 11, 2020
LinkedIn is the biggest social platform that caters directly to business professionals. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to find the most important LinkedIn demographics. LinkedIn general demographics.
LinkedIn 138
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Lawyers, Should Your LinkedIn Profile Be More Conversational?
Myrland Marketing
MARCH 7, 2024
Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?”
LinkedIn 78
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Netflix’s Social Media Strategy Unveiled: A Comprehensive Analysis
Keyhole.co
MARCH 4, 2024
But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. But first, let’s dive into what their social media accounts look like.
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The 2024 Guide to Social Media Strategy for Executives
Hootsuite
DECEMBER 12, 2023
Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.
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LinkedIn SEO Guide To Leverage LinkedIn Hashtags Analytics
Keyhole.co
MARCH 28, 2024
LinkedIn is the answer! But what are the odds that your LinkedIn content will stand out in a sea of digital competition? And when it comes to this, consider leveraging LinkedIn hashtag analytics. Don’t worry—This page covers everything you should know about LinkedIn hashtag analytics. LinkedIn SEO is the answer!
Hashtag 52
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)
Buffer Social
JANUARY 22, 2024
But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.
Social Media 101
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How social media network fragmentation will impact your 2024 strategy
Sprout Social
JANUARY 29, 2024
Social media networks, and the way users interact with them, evolve quickly. In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. This year, plan for more changing audience preferences and deeper social media fragmentation. Retailers go all-in on Instagram and TikTok.
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12 Tips for Building an Impactful Executive Presence on Social Media
Ignite Social Media
JULY 6, 2023
In today’s digital age, personal branding on social media is more important than ever for thought leaders and executives. If you’ve been tasked with developing a social media presence for your executives, we’ve summarized 12 key points to consider as you get started.
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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers
agora pulse
OCTOBER 6, 2020
You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Take-away for experienced social media managers.
20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)
Buffer Social
SEPTEMBER 11, 2023
Having a strong LinkedIn game is no longer an option. What we’re witnessing in today’s tough economy is the inevitable rise of social selling. The reality is that the best LinkedIn users are marketing machines. My own LinkedIn experience I’ve been posting on LinkedIn once a week without fail for six years.
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How to Create Engaging Video Content for Social Media
Oktopost
OCTOBER 29, 2020
With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video. Want to Catch Another Episode?
Video 104
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Small Business Social Media Marketing Strategies
The Realtime Report
AUGUST 25, 2020
Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Why do Small Businesses need Social Media? Marketing Strategies.
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LinkedIn Adds Native Video Meeting Option, Facilitating Enhanced Connection in the App
Social Media Today
AUGUST 9, 2021
The option will make it easier to switch to a video meeting direct from your LinkedIn chats.
Meeting 174
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Integrating organic and paid for a powerful LinkedIn social media strategy
Sprout Social
SEPTEMBER 30, 2020
A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms.
Organization 104
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7 steps to a successful social media video marketing strategy
Sprout Social
JUNE 17, 2020
Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.
Video 144
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9+ Ideas for Your Next LinkedIn Carousel (+Examples)
Buffer Social
DECEMBER 14, 2023
LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2
Examples 101
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Social media stories: Your guide to all social media story platforms
Sprout Social
JUNE 30, 2021
Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories?
Social Media 137
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7 Reasons Why Your Brand Needs Video on Social Media
Later
SEPTEMBER 28, 2020
Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. a video-first offering can be. But why is video content so important for brands? And in this new world of social media, video content reigns supreme.
Video 100
100 
Social Media Stunners: We’re Breaking Down 4 Pieces We Love (+bonus)
Ignite Social Media
NOVEMBER 13, 2023
In today’s digital world, your social media strategy lives and dies by captivating visual content. We’re sharing four stellar examples (and a bonus) any brand can learn from to spark your social content creation. This imaginative video content intrigues audiences and immerses them in the brand’s world.
Social Media 96
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Understanding and exploring core social media features
Sprout Social
FEBRUARY 6, 2023
With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.
Features 101
101 
14 types of social media every marketer should know
Sprout Social
JULY 21, 2022
If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.
Types 145
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LinkedIn is Shutting Down LinkedIn Stories from the End of Next Month
Social Media Today
AUGUST 31, 2021
LinkedIn says that it will take what it's learned from Stories use to re-focus on new video products.
LinkedIn 218
218 
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