Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Four out of five LinkedIn members drive business decisions. Four out of five LinkedIn members drive business decisions.

Groups 130

Groups Groups LinkedIn Microsoft 130

Hootsuite

AUGUST 26, 2020

Does your business have a presence on LinkedIn? And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. How to use LinkedIn analytics. Updates (engagement metrics for content posted on LinkedIn).

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Hootsuite

MARCH 9, 2020

This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised. While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. Microsoft reported that LinkedIn’s revenue grew 24% in Q2 2020.).

Statistics 145

Statistics LinkedIn Marketing B2B 145

Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What kinds of content should you be posting to LinkedIn? And how does all of this impact LinkedIn’s algorithm?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

B2B 148

B2B LinkedIn Tips Marketing 148

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities.

Social Networking 150

Social Networking News Aggregator Journal 150

Buffer Social

OCTOBER 16, 2023

TikTok News Drought A study reveals TikTok's algorithmic recommendation systems effectively isolate users from news content, dubbing it a "news wasteland." " If you're on TikTok for news, you might want to diversify your sources to stay informed.

News 75

News Social Media LinkedIn Avatar 75

Buffer Social

OCTOBER 9, 2023

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. This highlights potential regulatory challenges in the EU market. LinkedIn 1.

News 72

News Social Media Marketing Facebook 72

Buffer Social

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place?

LinkedIn 141

LinkedIn Tips Marketing B2B 141

Later

JUNE 28, 2021

For a long time, LinkedIn was considered a job search engine. LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. Ready to put your LinkedIn business plan into action? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

B2B 88

B2B LinkedIn Marketing How To 88

Hootsuite

MARCH 11, 2020

LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. Keep reading to find the most important LinkedIn demographics. LinkedIn general demographics.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Table of contents: What is a LinkedIn Business Page?

LinkedIn 115

LinkedIn How To Collaboration URL 115

Buffer Social

OCTOBER 10, 2023

I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. How is thought leadership different on LinkedIn? Many believe they lack time to create content on LinkedIn.

System 115

System LinkedIn Content Industry 115

Koka Sexton

FEBRUARY 6, 2023

It all comes back to you LinkedIn profile. It doesnt matter how much activity you have on the LinkedIn network or connections you have. If you don’t have an optimized LinkedIn Profile then you are going to miss out on opportunities. Share news and information with your network through the activity feed.

LinkedIn 95

LinkedIn How To News Feed 95

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

Buffer Social

JULY 6, 2023

LinkedIn’s algorithm has always been a bit of a mystery – until now. In this article, we’ll highlight the key points from the team’s interview about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.

LinkedIn 97

LinkedIn Team Feed Feedly 97

Buffer Social

OCTOBER 23, 2023

LinkedIn AI-Powered Profile Enhancement LinkedIn Premium users now have access to an “AI-powered Magic Wand” feature to enhance their profiles, offering a competitive edge in the professional arena. If you're into affiliate marketing, leverage these features to enhance your product visibility and track performance.

News 71

News Social Media Airlines Collaboration 71

Sherrilynne Starkie

NOVEMBER 15, 2018

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. New Google My Business app now available.

News 150

News Social Media Health Care LinkedIn 150

Waxing UnLyrical

JANUARY 17, 2019

Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon. This is recommended regardless of how much your news is humming. Slow news cycles happen to the best of us.

News 203

News Press Release Creative Commons Survey 203

Later

JUNE 21, 2021

Are you making the most out of LinkedIn? . LinkedIn offers a vast array of marketing opportunities to establish your brand as a thought leader, boost visibility, and drive sales. We spoke to three social media managers — with impressive engagement levels — to share their top LinkedIn tips!

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Keyhole.co

MARCH 11, 2024

Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. Let’s get started!

Template 52

Template Templates Analytics LinkedIn 52

The Realtime Report

FEBRUARY 24, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members.

News 164

News Publishing LinkedIn Social Media 164

Social Media Strategies Summit

FEBRUARY 4, 2021

In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

Hootsuite

JUNE 17, 2020

More than 30 million companies use LinkedIn for business. With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. Create a LinkedIn Page.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

LinkedIn 69

LinkedIn B2B Features Activities 69

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Let’s look at an example.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Harp Interactive

APRIL 25, 2014

Below are highlights of changes on top social media platforms for the week ending April 25, 2014: New on Twitter MoPub = Mo’ Ads Late last week, Twitter announced it will now sell ads in [.] ( Read more. ).

Feed 252

Feed Feedly News Social Media 252

Oktopost

APRIL 2, 2021

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation.

B2B 78

B2B Analytics LinkedIn Marketing 78

Hootsuite

JULY 20, 2023

Wondering what to post on LinkedIn? A well-crafted LinkedIn post can help you differentiate yourself or your brand and build relationships that drive career success. Still, coming up with LinkedIn post ideas can be awkward, not to mention a total time suck. Dynamic, rich, content-focused posts stand out on the feed.

LinkedIn 85

LinkedIn HootSuite UGC Authentication 85

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Koka Sexton

DECEMBER 27, 2022

Learning how to utilize digital and social selling to make the most of LinkedIn can open the door to a world of new lead, sales, and revenue opportunities. Take the time to understand the nuances of the digital landscape, and you’ll be rewarded with the potential to tap into a new stream of both business and career opportunities.

LinkedIn 93

LinkedIn Skills Guidelines B2B 93

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. Types of LinkedIn video. LinkedIn native video. LinkedIn video ads.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Hootsuite

FEBRUARY 27, 2023

LinkedIn is more than just a place to go when you’re looking for work. But if you want your company to make more of a splash, you need to up your LinkedIn SEO game. Like most social networks, LinkedIn has a search engine and an algorithm , meaning you’ll be competing for attention with other businesses using the platform.

SEO 110

SEO LinkedIn Tips URL 110

Ari Herzog

APRIL 17, 2020

When the pandemic began — and even before that when people ran amok and didn’t know what to do — I actively consumed the news. No more news channels. For several days, without consuming any news and after unfollowing anyone on Facebook or Twitter who shared the news, I introduced new behaviors into my life.

News 91

News Exercises Journal Flickr 91