Instagram Reels vs. TikTok: which is the best short-form video platform?
Sprout Social
MARCH 31, 2022
Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. In fact, 84% of marketers are increasing their spending on TikTok.
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