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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. ” The result?

Mobile 149
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Top Five: social networks push new shopping features

Sherrilynne Starkie

Facebook's new store sales optimization brings the power of machine learning to help retailers show ads to the people who are most likely to make an in store purchase. New templates for collections ads are designed to deliver the rich experience of print catalogues on mobile. Mar 26, 2018.

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43% of US Broadband Households Plan to Purchase a Smart Home Device in 2019

The Realtime Report

CONNECTIONS Summit focuses on the best business strategies and key consumer value propositions for the Internet of Things (IoT), the smart home, and connected and mobile CE and services. Topics: Channels: Broadband and Security Providers, Retail, Insurance. Managing the Home Network: Wi-Fi, 5G, and Mesh Networking.

Insurance 127
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Is Marketing About To Get Really Creepy Or Really Good?

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It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. On March 23rd, 2013, The Wall Street Journal reported that Apple acquired a company called WiFiSLAM for an estimated $20 million (not bad for a two year old company with just a handful of employees that includes some ex-Googlers).

GPS 81
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Six Links Worthy Of Your Attention #335

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An Integrated Perspective On The Future Of Mobility - McKinsey - Bloomberg. This big report from McKinsey is packed with data and speculation about what a mobile-first market looks like. Public In/Formation - Places Journal. We are seeing the hollowing out of real journalism (see: collapse of the newspaper industry, etc.).

Journal 40
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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. Source: Mobile Marketer. Source: SensorTower. So What Exactly is TikTok? 2 Uniqlo Engages Fans Desire for Diversity & Creativity.

Brands 114
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Six Links Worthy Of Your Attention #66

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The Ghost Sport - City Journal. "Price comparison, consumer reviews and being able to get competitive pricing via your mobile device at retail is not only the new reality of the new consumer, but it's a fact of life. city journal. mobile device. city journal. mobile device. benfords law.

Sports 88