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48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

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Twitter is top social media channel among Fortune 500

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. The number one ranked company, Exxon Mobil, does not have a Twitter account. The insurance industry has the most Twitter accounts (13). Your comment has not yet been posted.

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How One Unhappy Customer Multiplies Across Social Media

Firebelly

Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? Posted by: Tonytellez | July 23, 2010 at 10:15 AM This reminds me of my Firestone story posted on Get Social PR. The company was arrogant -- all but the social media manager who chimed in on my post.

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Firebelly Work: Social Media Optimization Summits

Firebelly

Create a promotional video for their inaugural Social Media Optimization Summits where people can See It. With The Rock Stars of Social Media on March 23rd and 24th in Dallas, TX. The Social Media Optimization Summits are different than many other conferences in the fact that they are "hands on."

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5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. And with that, so are the skill sets necessary for an effective social media marketing team. Is your social media team empathetic and skilled in listening? Customer Relations. Storytelling.

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2010 Digital Marketing Outlook

Social Media Marketing

The Society of Digital Agencies - a group that serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy - recently sent me the results of a large survey they conducted. Branded content syndication will replace some paid media.

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Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

Draw up a list of influencers and the top performers in your industry. It’s best to know the top performers in your industry. Syndicate your RSS. By adding your website RSS to content syndication websites you maximize exposure of your content. You get backlinks, social shares, mentions, and audience.