Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Your campaign hashtags. Industry-specific terminology and hashtags. Source: Sprout Social. 6 Tips to Get the Most Value from Social Listening.

Social Media 147

Social Media Strategy Sentiment Marketing 147

agora pulse

NOVEMBER 10, 2020

Overview of 45 Social Media Analytics Tools. With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

APRIL 18, 2023

Hashtag performance Hashtag performance on Instagram refers to how well the hashtags you use in your posts reach and engage your target audience. Hashtags are keywords or phrases preceded by the “#” symbol used to categorize and discover content on Instagram.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

MAY 16, 2023

Here’s what all you can track: Your brand name Product names Variations and misspellings of your brand name Key products Industry terms Branded hashtags and mentions Tip: Don’t limit yourself to just one channel. For example, the sentiment is positive if someone writes a positive review about your product.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

APRIL 25, 2023

Use relevant hashtags: Hashtags help more audiences discover your content, so use relevant hashtags in your posts. Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof. But even that might add to your work pile!

Instagram 52

Instagram How To Collaboration Hashtag 52

Sprout Social

JUNE 27, 2023

Track comments using keywords or hashtags and analyze them in real-time or historically. View reports Sprout’s Reviews Overview Report gives you a comprehensive view of customer feedback, so you can monitor trends based on time periods and key metrics across various parameters.

Review 128

Review Brands How To Analysis 128

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Price: Custom. Reputation.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

FEBRUARY 8, 2021

This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Instagram Outbound Hashtag Performance. For example: if sentiment is positive toward an offering but volume is low, this signals an opportunity for an awareness campaign. Engagements. Share of Voice.

Report 131

Report Social Media Metrics Team 131

Sprout Social

OCTOBER 4, 2021

the topic, format or hashtag) can help guide smarter content creation. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results. Learn how your audience feels about your brand using sentiment analysis. Benchmark against competitors.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128

Skills Sentiment Team Press Release 128

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Stay on top of any keyword or hashtag with Keyhole’s robust tracking capabilities.

Industry 52

Industry News Google Brands 52

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Keyhole.co

OCTOBER 24, 2022

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Convince & Convert

OCTOBER 30, 2017

Option two will constrict conversation to your products when your brand name is also mentioned, but you can get a consolidated overview for your brand’s various product lines. Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag.

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

OCTOBER 1, 2022

And, sentiment about pumpkin spice is 69% positive. Target helped out by posting a video overview of the pumpkin spice items available in their store, cluing customers into what’s in season and what’s new. It’s about relating with your audience’s pre-existing values, interests and sentiments through content that matters to them.

Marketing 104

Marketing Sentiment Apple Trends 104

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Did the same sentiment come up often?

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Sprout Social

MARCH 21, 2019

Get a clear overview of your overall impressions through these reports. Use the Twitter Trends Report to discover trending topics and hashtags across the platform. This gives you an overview of your brand performance on Twitter—perfect if you ever need a quick report for audits and presentations.

Analytics 105

Analytics Twitter Tools Strategy 105

Ignite Social Media

JANUARY 25, 2018

The data is broken down into three tabs: overview, audience analysis and post trends. Top hashtags. Post sentiment- aggregated feelings about your topic. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. You also have the ability to layer in a secondary topic if you want.

Facebook 107

Facebook Sample Samples Sentiment 107

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. They also amplify their employees’ voices with the hashtag, #adobelife.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. Awario Awario is another reliable alternative to Mention, with its advanced sentiment analytics and real-time social insights.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

FEBRUARY 18, 2020

Monitoring helps you with your brand perception and sentiment. All of the networks, brand keywords, search results and hashtag campaigns show up in the real-time Inbox. Next, add in common brand hashtags and any current campaign hashtags. Brand hashtags. Campaign hashtags. Industry hashtags, if applicable.

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

MARCH 21, 2019

For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less. Sentiment research. Using the same luxury appliance client, we can see from the below graphs that there is a lot of negative sentiment around customer service. Brand health.

Sentiment 95

Sentiment Research Influencer Analysis 95

Keyhole.co

OCTOBER 13, 2023

They can easily track keywords, #hashtags, @accounts and URLs on Instagram, Twitter, Facebook and Youtube. Also when posting a job opening, it’s important to keep hashtags in mind. This platform provides an overview of candidates’ work history, interests, and references. For example, with the help of Keyhole.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Hootsuite

MARCH 15, 2021

Hashtags or keywords. using a branded hashtag , like in this example where a user included the branded hashtag for Emma Watson’s gender equality movement: #LeadershipDevelopment is a lifelong commitment to do better, be better. . Especially if the sentiment is positive, be sure to reply to these mentions!

Twitter 145

Twitter HootSuite Notification Analytics 145

Keyhole.co

MARCH 7, 2022

Sentiment shows how people feel about your business. You’ll get three types of data in your account, including account overview, content insights, and follower insights. Here, you’ll get your YouTube channel’s overview, reach, engagement, audience, and revenue details. Tap into Settings and Privacy. YouTube Analytics.

Report 52

Report Social Media Metrics How To 52

Buffer Social

MARCH 6, 2017

Click through to Acquisition > Social > Overview, and you can check out how many visits your site receives from each of the major social networks. Its social media section lets you sync up all the major networks and pull overview reports or individual reports for the accounts you manage and the accounts you want to follow.

Analytics 111

Analytics Social Media Tools Klout 111

Keyhole.co

FEBRUARY 3, 2023

The tool spans its usage in scheduling posts to the best time, tracking full-fledged campaigns, monitoring specific hashtags and keywords, managing influencers, and more. During weekly festival status meetings, I can easily communicate to the team which artists have engaged with our festival hashtag and promoted ticket sales.”

Metrics 52

Metrics Analytics Instagram Hashtag 52

Sprout Social

JANUARY 26, 2021

While it’s great to be able to see an overview of how all of your content is performing, it’s the granular details that can help you adjust and elevate your social strategy. If you’re promoting an event, create an event hashtag you can monitor with social listening tools and share back metrics like potential impressions and engagement.

Social Media 143

Social Media Metrics Data Team 143

Keyhole.co

FEBRUARY 4, 2023

If you want a quick overview of your page analytics, you can simply catch a glimpse of it from the right-hand side of the page. Content Though LinkedIn lets you see individual post analytics, this is a section where you can get a brief overview of your overall posting strategy. Plus, the tool offers hashtag and keyword tracking.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

If you want a quick overview of your page analytics, you can simply catch a glimpse of it from the right-hand side of the page. Content Though LinkedIn lets you see individual post analytics, this is a section where you can get a brief overview of your overall posting strategy. Plus, the tool offers hashtag and keyword tracking.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Sprout Social

FEBRUARY 21, 2019

For an overview on social listening, check out our social listening guide and our article on the ROI of listening. Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. Value of social listening on Twitter. Using Twitter listening tools. Chi-town pizza.

Twitter 79

Twitter Sentiment Hotels Influencer 79

Sprout Social

DECEMBER 11, 2019

A well written brief will include: An overview of the campaign: What is the idea around the product or service you’re asking them to promote? Post mandatories: This section includes guidance like ways the product should and should not be portrayed, required hashtags and any language restrictions from the brand’s legal team.

Influencer 98

Influencer Campaign Marketing How To 98

Keyhole.co

DECEMBER 22, 2022

The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community. Below is an overview of their follower growth, content formats, and most engaging content in the past year.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Well, this process is made extremely easy with the hashtag analytics right tools.

Hashtag 106

Hashtag Analytics Tools Price 106

Keyhole.co

OCTOBER 31, 2022

Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack. Hashtags and Their Significance.

Hashtag 52

Hashtag Analytics Tools Price 52

Hootsuite

MAY 1, 2023

Better resource allocation: A clear overview of all tasks allows you to manage resources, like time and budget, better. Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions.

Template 134

Template Templates Social Media Tips 134