Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

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Tools Social Media Sentiment Price 52

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

Keyhole.co

OCTOBER 13, 2023

49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting requires a lot of work. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

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Social Media Strategy Brands Airlines 135

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. To stay top-of-mind for your customers, you need to be two things: relevant and valuable.

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Conversation Sentiment B2B Module 118

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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Keyhole.co

APRIL 26, 2023

These social media metrics give you insights into overall account engagement and content performance during a period of time. Moreover, you can analyze competitors , experiment with content style, and then check your target social media KPI to understand what resonates with your set of audience. What is TikTok analytics?

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Metrics Analytics Tools Overview 52

Hootsuite

SEPTEMBER 14, 2020

Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. For most social media pros, this is good news: the analytics tools out there are now much more trustworthy, and have had to adapt to the new, privacy-first rules.

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Metrics Analytics Instagram Tools 145

Keyhole.co

FEBRUARY 6, 2023

These social media metrics give you insights into overall account engagement and content performance during a period of time. Moreover, you can analyze competitors , experiment with content style, and then check your target social media KPI to understand what resonates with your set of audience. What is TikTok analytics?

Analytics 52

Analytics Overview Metrics Hashtag 52

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

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Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Let’s start with an analysis of their social media accounts. Analysis of Nike’s social media accounts. What makes Nike’s social media strategy successful? million followers on Instagram.

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Social Media Strategy Analysis Collaboration 59

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

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Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track.

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Report Social Media Metrics How To 52

Keyhole.co

SEPTEMBER 15, 2020

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

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Template Templates Report Social Media 112

Keyhole.co

APRIL 25, 2023

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, tracking your follower growth rate is much better. What is follower growth rate? How do you calculate follower growth?

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Instagram How To Collaboration Hashtag 52

Keyhole.co

MAY 16, 2023

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. This encompasses social media, news articles, blogs, and other online sources. If your company is mentioned in a news article or a social media post, that’s a mention.

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Tools Sentiment Analysis Metrics 52

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

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Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis.

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Industry News Google Brands 52

Sprout Social

OCTOBER 4, 2021

the topic, format or hashtag) can help guide smarter content creation. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results. You need to benchmark your performance to contextualize the impact social media has on your business.

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Data Metrics Sentiment Analytics 123

Keyhole.co

APRIL 18, 2023

Hashtag performance Hashtag performance on Instagram refers to how well the hashtags you use in your posts reach and engage your target audience. Hashtags are keywords or phrases preceded by the “#” symbol used to categorize and discover content on Instagram.

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Metrics Instagram Hashtag Sentiment 52

Keyhole.co

OCTOBER 24, 2022

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, tracking your follower growth rate is much better. Stop calculating social media metrics manually!

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Metrics Analytics Analysis Hashtag 52

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

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HootSuite Price Sentiment Analysis 52

Sprout Social

JUNE 27, 2023

Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers. Track comments using keywords or hashtags and analyze them in real-time or historically.

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Review Brands How To Analysis 126

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Olivia Jepson Sprout Social Media Strategist. Improve sentiment around customer service. Improve products.

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Sprout Social

OCTOBER 1, 2022

And, sentiment about pumpkin spice is 69% positive. Target helped out by posting a video overview of the pumpkin spice items available in their store, cluing customers into what’s in season and what’s new. They leaned into the absurdity of the product by showcasing a member of their social media team eating it directly from the can.

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Marketing Sentiment Apple Trends 102

Ignite Social Media

JANUARY 25, 2018

The data is broken down into three tabs: overview, audience analysis and post trends. Top hashtags. Post sentiment- aggregated feelings about your topic. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. You also have the ability to layer in a secondary topic if you want.

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Facebook Sample Samples Sentiment 107

Convince & Convert

OCTOBER 30, 2017

By using a listening tool to stay aware of the types of concerns and complaints coming through social, you’ll keep from putting your foot in your mouth when you reach out to engage in positive conversation with people who could become brand advocates. A social media following can't thrive without a strong community as its foundation.

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Brands Sentiment Influencer Survey 193

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. Hashtag usage.

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Data Social Media How To ROI 100

Sprout Social

MARCH 21, 2019

Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Get a clear overview of your overall impressions through these reports. Use the Twitter Trends Report to discover trending topics and hashtags across the platform. Union Metrics.

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Analytics Twitter Tools Strategy 104

Sprout Social

MARCH 21, 2019

Social listening services have been a huge selling point for us lately. More of our clients (and brands in general) see the value and importance of customer service through social media. Because of this, we’ve found unique ways to use social listening services for these clients. Sentiment research.

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Sentiment Research Influencer Analysis 94

Hootsuite

MARCH 15, 2021

Hashtags or keywords. using a branded hashtag , like in this example where a user included the branded hashtag for Emma Watson’s gender equality movement: #LeadershipDevelopment is a lifelong commitment to do better, be better. . Especially if the sentiment is positive, be sure to reply to these mentions!

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Twitter HootSuite Notification Analytics 145

Keyhole.co

FEBRUARY 3, 2023

This blog will reveal the top social media metrics that can help you make data-driven decisions. Keyhole Keyhole is one of the leading social media analytics tools that lets you manage multiple Instagram accounts and track the insights you need. You must be careful about what to track and prioritize for your business.

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Metrics Analytics Instagram Hashtag 52

Keyhole.co

FEBRUARY 4, 2023

People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. If you want a quick overview of your page analytics, you can simply catch a glimpse of it from the right-hand side of the page. Plus, the tool offers hashtag and keyword tracking. But this is not so!

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. If you want a quick overview of your page analytics, you can simply catch a glimpse of it from the right-hand side of the page. Plus, the tool offers hashtag and keyword tracking. But this is not so!

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Sprout Social

DECEMBER 11, 2019

The relationship between brand and influencer, between influencer and social platforms and influencer and consumer continues to evolve. A well written brief will include: An overview of the campaign: What is the idea around the product or service you’re asking them to promote? Our three panelists echoed this sentiment.

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Influencer Campaign Marketing How To 98

Sprout Social

FEBRUARY 21, 2019

If you’re using social media solely to promote your business, then you’re missing out on a whole other facet of the channel. Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Value of social listening on Twitter.

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Twitter Sentiment Hotels Influencer 78