agora pulse

JUNE 5, 2020

Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success. Social proof. How to track engagement with a social media dashboard.

Instagram 127

Instagram Engagement Hashtag Meme 127

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of a Healthy Social Media Influencer Relationship.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of Great Social Media Influencer Relationships. Social media influencer relationships are also great for not appearing too pushy.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Keyhole.co

MAY 16, 2023

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. This encompasses social media, news articles, blogs, and other online sources. If your company is mentioned in a news article or a social media post, that’s a mention.

Tools 52

Tools Sentiment Analysis Metrics 52

Convince & Convert

AUGUST 31, 2015

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. And that’s precisely where social media comes in.

Social Media 60

Social Media Sentiment Price Diagrams 60

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. These are loyal brand followers who can sing your praises.

Brands 129

Brands ROI Authentication UGC 129

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below.

Compete 161

Compete Analytics Analysis Sentiment 161

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below.

Compete 110

Compete Analytics Consultant Analysis 110

Josh S Peters

APRIL 15, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , twitter » 50+ ways to search Twitter 50+ ways to search Twitter Written on April 15, 2010 by Josh Peters in Social Media , twitter 15 Comments - Leave a comment!

Twitter 259

Twitter Directory Mashup Microblogging 259

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Use social listening. Another way of sourcing content ideas is to use social listening. Another way of sourcing pain points is to just ask. pic.twitter.com/FROk4Jvail.

Content 144

Content Meeting Process Sentiment 144

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. Location-based social media data is powerful.

Data 60

Data Conversation Case Study How To 60

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most commonly used hashtags during the August 15th downpour.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. Get our Definitive email newsletter.

Content 60

Content How To Tumblr UGC 60

Josh S Peters

APRIL 15, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , twitter » 50+ ways to search Twitter 50+ ways to search Twitter Written on April 15, 2010 by Josh Peters in Social Media , twitter 15 Comments - Leave a comment!

Twitter 100

Twitter Directory Mashup Hashtag 100

Convince & Convert

DECEMBER 10, 2015

It’s also worth creating notifications for your own branded terms, to track sentiment and manage brand reputation. To track everything a competitor is posting, use a social listening tool like Hootsuite , which allows you to set up streams focusing on specific profile pages, as well as hashtags. Track New Links.

Strategy 60

Strategy Analysis Notification Newsletter 60

Keyhole.co

OCTOBER 26, 2022

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ? Engagement 4.

Metrics 98

Metrics Social Media Tools Sentiment 98

Hootsuite

DECEMBER 8, 2021

Most businesses have come around to the idea that social media marketing can have immense value for their brand. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Keyhole.co

APRIL 26, 2023

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ?

Metrics 52

Metrics Social Media Tools Sentiment 52

Sprout Social

FEBRUARY 7, 2024

It’s also for tracking trends relevant to your business, such as popular hashtags, hot topics and new technologies like AI. Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. And there’s more.

Tools 95

Tools Sentiment Marketing Reputation 95

Sprout Social

FEBRUARY 10, 2022

Is a social media rebrand on your radar? In this guide, we’ll break down how to rebrand your business on social media and keep your customers happy. Why (and when) a rebrand on social media is necessary. What are the key pieces of a social media rebrand?”. The short answer? It depends.

Social Media 118

Social Media How To Press Release Sentiment 118

Josh S Peters

NOVEMBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » HOW TO: Build your own link shortener HOW TO: Build your own link shortener Written on November 20, 2009 by Josh Peters in Social Media 8 Comments - Leave a comment!

Disqus 100

Disqus How To URL Hosting 100

Keyhole.co

JANUARY 6, 2021

Let’s be honest, if you’re a social media manager, you have a lot on your plate. Why social media marketing metrics matter? Content social media marketing metrics. Brand mentions and sentiment. Conversation social media metrics. Conversion social media metrics.

Metrics 131

Metrics Social Media Marketing Sentiment 131

Keyhole.co

MARCH 4, 2024

How do we turn novel and engaging social media posts into revenue? Setting social media goals is the starting point. Throughout this blog post, we’ll discuss setting social media goals before demonstrating how you can achieve them. Plus, we include a handful of examples if you need inspiration.

Examples 52

Examples Social Media How To GPS 52

Keyhole.co

SEPTEMBER 12, 2023

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. Do you have a newsletter? Create a short post and share your video on social media. Share the video on these channels.

YouTube 52

YouTube Video How To Sentiment 52

Keyhole.co

NOVEMBER 30, 2022

For social media agencies managing multiple clients, gathering and measuring data from different social media platforms is critical to evaluate the effectiveness of marketing strategies. One such social media analytics and management tool is Brandwatch. Brandwatch: A brief overview. Key features.

Social Media 52

Social Media Analysis Sentiment Analytics 52

agora pulse

SEPTEMBER 15, 2020

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

Social Media Management 155

Social Media Management Skills Social Media Banking 155

Sprout Social

JANUARY 5, 2022

Instagram tools for hashtags, listening and trendspotting. Built-in hashtag analytics and the ability to identify top-performing content are a game-changer for winning more followers and engaging the ones you have. Animated tutorials and how-tos are all the rage on social media, particularly for businesses and brands.

Instagram 135

Instagram Tools Price Hashtag 135

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data. A question?

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data. A question?

Analytics 52

Analytics Twitter Metrics HootSuite 52

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. Was it a hashtag? Sprout Social. Twitter Analytics Guide. A question?

Analytics 105

Analytics Twitter HootSuite Metrics 105

Sprout Social

JANUARY 5, 2021

Social marketers are natural trendspotters. Trendspotting on social media equal parts important and challenging given how fickle social algorithms are in creating a constantly changing social landscape. Social media trends. Again, social media is a prime place to spot trends.

Strategy 133

Strategy Content How To Trends 133

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Social Selling. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JANUARY 15, 2016

Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels. Get Customer Feedback on Social Media.

Social Media 60

Social Media How To Survey Patterns 60

Hootsuite

JULY 9, 2019

Relying on social proof is universal behavior. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 10 social proof examples and how to use them in marketing. You may choose to partner on social media posts, blog posts, or videos.

Strategy 111

Strategy How To Marketing Review 111

Convince & Convert

SEPTEMBER 30, 2015

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Discover Where You Stand.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Campaign 131

Campaign Social Media UGC Metrics 131

agora pulse

APRIL 21, 2020

As director of marketing agency Contentworks , I get a lot of questions about social media marketing —especially about the TikTok platform. Consider public sentiment surrounding your brand, and, if in doubt, disable the feature. Your social media team will want to check in with the latest trends before making a TikTok video.

Questions 109

Questions Marketing Hashtag Analytics 109