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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Shared Media). Owned Media).

Marketing 284
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Again, you’ll need to make sure you also have a Pro-Account to access the following insights.

Analytics 154
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55 Fresh Ideas for Your Christmas Newsletter

Writtent Blog

And one of the very best ways to accomplish that is through an amazing Christmas newsletter. Here are some ways to get the most mileage possible out of your company’s Christmas newsletter: 1. The best kind of Christmas newsletter provides value to the recipient. Exclusivity is a powerful marketing tactic.

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21 of the Best Social Media Apps for Marketers in 2020

Hootsuite

These are the four social media apps that are the bare minimum for any social media marketer. Let’s be honest: If you aren’t using them, are you really a social media marketer? Dive deeper: If your business is interested in leveraging Facebook as a marketing tool, be sure to check out our complete guide on advertising with Facebook.

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The Power of Facebook Groups: Tips for Strengthening Your Business

Ignite Social Media

This is good news for Facebook and marketers trying to reach a younger audience on this platform. A brand’s ad would show in the mobile feed in the Facebook groups tab next to community posts. Group topics will be supported by using a hashtag before a keyword or phrase, for example, #recipes. Media Placement.

Groups 200
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 108
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Instagram 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Are you getting the most out of your Instagram marketing? . That’s an important question to answer, especially because there’s so much potential in Instagram marketing just waiting to be uncovered. Your Instagram marketing goals may include … Brand storytelling. Sharing UGC . Brand announcements.