Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. So, what exactly is a hashtag?

How Promotion Affects Engagement for Malaysian Insurance Brands


Insurance agents make a living out of their gift of the gab. The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016.

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This episode features Ryon Harms , the head of social media for Farmers Insurance. Jay : That is a really interesting point and I think a fantastic segue to bring in our special guest for this week, Mr. Ryon Harms, who’s the Director of Social Media for Farmers Insurance.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

28 Qualities of Amazing Content Marketing

Pam Moore

Related Stories Influencer Marketing 101: How to Partner with Influencers to Co-Create Content that Activates Your Ideal Customer Social Media Hashtags in a Nutshell Get Down with the OPC! Content marketing is the new yet not new buzzword.

Social Media Report Card - Cigna


Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media? Hashtags.

Report 118

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience.

Trends 123

Is Your Brand Socially Agile?

Convince & Convert

Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag.

Brands 127

How to get on the Vimeo Staff Picks List – With Examples!


I recommend How to Reach 10,000 New Twitter Followers to expand your audience, and Twitter hashtag marketing to learn how to get in on the hashtag game Don’t forget to add your video to your blog, submit it to like-minded blogs, and use Vimeo boards.

Vimeo 90

Obamacare And Social Media: 5 Must-Reads


The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

This character came to light when an agency creative realized that the name of the insurance company sounded like a duck’s quack. Collate stories with hashtags. Hashtags such as #LikeAGirl, and #ThisGirlCan became amazing collections of stories.

Brands 167

Twubs Offers New API-Compliant Twitter Chat Tools


Tony Ferraro, president and CEO of says, “We’re making Twitter chats more accessible and easier to bring together like-minded people to insure topic relevancy.” Register your chat hashtags and give us the link in the comments so others can find them, please!

API 207

31 Most Engaging Raksha Bandhan Social Media Posts


Future Generali India Life Insurance. Popular Raksha Bandhan Hashtags. Raksha Bandhan is a popular festival which celebrates the beautiful bond shared between brothers and sisters.

Easy Ideas to Turn Twitter Trending Topics into Gold

agora pulse

In the example below, the insurance company couples the trending topic #HolidayCrafts with one of its posts discussing inexpensive holiday projects. Image Source The right hashtag can assist with promoting your services. Find the trending topic hashtags relevant to your brand.

Trends 166

Social Media in Financial Services: 5 Essential Tips and Benefits


Bonus: Download Hootsuite’s annual report on social media trends for financial services and insurance in 2019. They use live social video and partner with pro athletes to drive conversation using Twitter hashtags.

Social Media Roundup: Super Bowls Past

Ignite Social Media

Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. Before the game started, Esurance tweeted that every use of their hashtag #EsuranceSweepstakes was considered an entry to win part of the million Dollars they handed out that day. You may have heard that there’s a football game this Sunday.

CEOs Don’t Understand Social Media The Australian

Laurel Papworth

On Twitter, the #BoycottMyer hashtag has been used by thousands of people. Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks.

How to Use Twitter Analytics: The Complete Guide for Marketers


But if I were selling products like clothing or home accessories, or even services like travel or life insurance, these Twitter insights might suggest that I should test images that include dogs in my Tweets and Twitter ads.

13 Social Media Pet Peeves That Can Squash Your Professional Reputation

The Realtime Report

Have you seen those Farmers Insurance TV commercials that ends with, “We know a thing or two because we’ve seen a thing or two?” For example, using hashtags is widely accepted and effective on Twitter and Instagram (and recently on LinkedIn), but not so much on Facebook.

17 Twitter Accounts That Will Make You a Better Writer


I feel obligated to insure the wrath (and teeth) of Molly, aka the Thing of Evil, by telling you that she coerced someone into photoshopping this picture. Writing Hashtags. Let’s add a finishing touch—some hashtags that cut across Twitter accounts. “A better writer?”. Yes, better at…. Knowing what you want to say. Know how to say it. Saying it in a few, not a lot of words. Avoiding jargon, which forces people to drain brain calories.

Importance of Social Media Training in Healthcare Industry

Social Media Marketing

30% adults are ok sharing information about their health on social media sites with other patients, 47% with doctors, 47% with hospitals, 38% with a health insurance company and 32% with a drug company.

Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

The irony was thick when vendors at Adobe Summit spammed the hashtag with marginally relevant tweets DURING a keynote on the need for personalized marketing and better customer experiences. Image via Unsplash. The more things change, the more they stay the same.

13 Social Media Pet Peeves That Can Squash Your Professional Reputation

The Realtime Report

Have you seen those Farmers Insurance TV commercials that ends with, “We know a thing or two because we’ve seen a thing or two?” For example, using hashtags is widely accepted and effective on Twitter and Instagram (and recently on LinkedIn), but not so much on Facebook. 13 Social Media Pet Peeves That Can Squash Your Professional Reputation . That tagline is so fitting for describing my team’s experience in working in the social media industry.

7 Companies That Almost Tricked Us This April Fools’ Day

Convince & Convert

Applications must be sent via video cover letter with the hashtag #ZapposCEO. On the Progressive blog, the company hinted, “The new show will truly help all of Flo’s fans understand her background and how she grew into the insurance-loving brand lady that we all know and love.”.

Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

CPC in finance and insurance. This can include your social ads right alongside any hashtag campaigns. Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives.

Cost 114

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content.

17 Content Creation Secrets to Wow Your Readers

Convince & Convert

Search by relevant keywords or hashtags. For example, say your niche is in travel insurance. Finding proven topics within travel insurance is difficult. Creating high-quality content is critical to content marketing success.

“Most Recommended” by Blogging Geniuses at WordCamp Boston


I think it’s required that every 2011 conference, whether it’s about real estate, insurance, or cat food, must include several sessions on how to use social media, and WordCamp (WC) was part of that group. This guest post is by Marci Reynolds of

Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Jay : Next week on the Social Pros podcast, we have Ryon Harms who’s the director of social media for Farmers Insurance. He is going to talk to us about the Farmers 5 hashtag. Jay : You guys should run some analysis on that hashtag before the show.

CPM 105

The Only Blog Post Idea List You’ll Ever Need


Be inspired by social media: On Twitter, are there any hashtags specific to your niche? Stephen Pepper is insurance administrator by day, youth worker & blogger by night. This guest post is by Stephen Pepper of Youth Workin’ It. There are so many articles out there on how you can come up with new blog post ideas, but do any of the suggestions actually work?

List 43