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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Just because Blissy has a LinkedIn profile, that doesn’t mean it’s worth monitoring from the perspective of a B2C brand like Brooklinen — (most) people aren’t going to buy bedding after seeing a LinkedIn post. You’ll have to make a call on which platforms to include and exclude based on your overarching marketing goals.

Analysis 184
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YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

What is LinkedIn? A practical example of how LinkedIn works. A practical example of how LinkedIn works. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIn-PCR Tutorial.

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How To Hire Great Marketers With Tim Matthews - This Week's Six Pixels Of Separation Podcast

Twist Image

I came across Tim Matthews via LinkedIn. He had published an article titled, How to Hire Great Inbound Marketers: Six Key Personality Traits. From there, I discovered a well of fascinating content on how to nurture and hire great marketers and how to think differently about inbound marketing and content marketing that he had written.

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Top Social Media and Marketing Books of 2010

Webbiquity SMM

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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Why Do We Need a Social Media Policy?

SocialFish

Even if your association is not using social media to share your story, it is imperative for reputation management and market research. To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email. They are already on Facebook, LinkedIn and Flickr.

Policies 222
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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). And to make sure that the pr measurement provided is future looking and can drive strategy.

Storify 200