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Automotive Innovations to Keep an Eye On

The Realtime Report

Technology has made some radical changes in a number of industries, and the automotive sector has come a long way thanks to the influence of computers, artificial intelligence and other tech influences. As Patrick James of Trico Group has found, keeping up with the innovation, is crucial to long-term success in the industry.

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How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

With email segmentation, you can split subscribers into groups based on interests or behaviors. Yet when subscribers opt into your messages, they can also allow your brand to target them on other channels, such as SMS or social media. Targeted promos without the cost of ads. By nature, email is a permissions-based marketing channel.

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Secret Social Media Engagement Hacks You Shouldn’t Be Without

agora pulse

Social proof basically means following the herd, a bit like wanting to be in the popular group in high school. Utilize Influencers. Another powerful social proof technique involves utilizing the power of influencers. Create multiple, unique posts and tag influencers individually or produce a roundup and thank them all.

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Why social commerce will rule social media in 2020

Buffer Social

Of that group, 25% give you their email address When you send that group an email, 25% of them open it. Of that group, you can message 99% of them Open rates are quite high for chatbots, around 75%. So from the group that sees your message and opens it, let’s say that 48% click through And then 1% purchase something.

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Enterprise Social Media Management: 10 Tools and Tips You Need to Know

Hootsuite

Be sure to disclose sponsorships, influencer relationships and other marketing agreements. Employees can send social media posts directly to a specific Slack channel, user, or group right from the Hootsuite dashboard. Built-in visual tools like graphs and charts allow you to create custom reports for various stakeholder groups.

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SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

Decide on the topics you want to learn more about (for me: location-based marketing, influencer identification and marketing in streams – three key trends this year) and focus on them, both in the sessions and outside. Don’t feel that you always have to be in sessions. Conclusion: Worth it.

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6 Lessons I learned from Seth Godin at SmartHustle Conference

yMarketingMatters

Find the smallest viable group of people who will listen to you and solve their problems. The hierarchy of attention is: SMS, email, video, and far at the bottom….reading. The Art of Influence. Influence is one of the most important skills someone can have. Smaller niche is always bigger. Watch the video (2:20 min).