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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Analytics 140
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Google Updates Google Analytics Reports, Provides New Modeled Data Options to Facilitate Insight

Social Media Today

Google has added some new elements to Google Analytics, including new data reports and improved AI modeling to replace insight lost to updated privacy measures.

Analytics 216
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Top Five: Google Analytics introduces new ‘Audiences’ report

Sherrilynne Starkie

Top Five: Google Analytics introduces new 'Audiences' report. Google Analytics Introduces New 'Audiences' Report. Google is rolling out a new report in Analytics which analyzes a website’s custom audiences. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. Follow List. Embed List.

Analytics 249
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Third-Party Reporting Integration for Shops

Jon Loomer

Here’s a third-party reporting update for Shops… In your Ad Account Settings, you may see this section: “Connect your shop to track Meta purchases.” Select your Commerce Account and Third-Party Reporting Tool (Google Analytics 4 or Adobe Experience Cloud) and enter your unique measurement ID for GA4.

Report 126
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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

Full report goes live next week. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. With Google saying bon voyage to third-party cookies in 2024, marketers need to figure out a means to keeping up with the needs of their audience and prospects.

B2B 95
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Google Publishes Report on the Opportunities of AI in Developing Regions

Social Media Today

The opportunities of AI also extend to developing regions, which is an important consideration.

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Google Launches Updated Google Analytics, Including Improved Reporting and Data Tracking Options

Social Media Today

Google has launched an updated version of Google Analytics, which will make it easier for users to pinpoint key data trends.

Analytics 218