Sprout Social

NOVEMBER 28, 2022

Use the link sticker we mentioned to link to blog posts, articles, data reports and more from your Story. Add custom birthday hashtag. Creating a hashtag for your brand enables fans to share their own user-generated content. The same goes for a fun, custom birthday hashtag. Create a celebratory hashtag.

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Instagram Engagement Brands Avatar 123

Hootsuite

SEPTEMBER 23, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Users can make videos that range between 5 seconds and 3 minutes long, and use a massive music library and fun effects to quickly edit together bite-sized digital films. Get the full report now!

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How To Privacy Trends Library 141

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. This tool helps you customize reports about your social media campaigns by analyzing TikTok profiles and hashtags.

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Tools Strategy Video Library 119

Later

NOVEMBER 14, 2018

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Here are 10 tips to get you started: Tip #1: Start Your Black Friday Marketing on Instagram Earlier and End Later.

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Instagram Tips Marketing UGC 58

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Understand your new competitors The 2023 State of Social Media report also shows 92% of leaders say social data will have a positive impact on improving competitive positioning.

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Brands How To Authentication Collaboration 111

Hootsuite

OCTOBER 9, 2020

Led by the World Woman Foundation , the socially enabled movement aims to mentor one million women by 2030 and will feature inspiring stories from 60 women, told in 60 seconds—presented together in a powerful 60 minutes of film. You can share your hero using the #ShesMyHero hashtag. Taking aim at the persistent gender gap.

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HootSuite Film Class Issues 85

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. Use hashtags.

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Video Social Media How To Trends 126

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. How brands within brands are building up marketing communications to align all functions.

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Campaign Social Media Sports Mobile 110

Audiense

MARCH 14, 2018

We decided to compare the reports around the International Women’s Day conversation in 2017 and 2018. We chose this report to grab the attention of like-minded people, uncover some truths and help us put gender equality at the forefront of our business as well as the tech industry. . — Audiense (@AudienseCo) March 8, 2018.

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Comparison Influencer Report Film 92

Later

MARCH 30, 2020

We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! Video is one of the best tools in a marketer’s toolbox, and thankfully Instagram has made video marketing more accessible for small businesses!

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Statistics Social Media Marketing Instagram 67

The Realtime Report

DECEMBER 31, 2012

While Adidas had presence on all official signage, Nike stole the show by outfitting hundreds of individual athletes, and using relevant messaging through commercials and the #findyourgreatness Twitter hashtag. Still, Wion offers some great lessons for engaging on social media – even when things “don’t go as intended.”

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Case Study Study Social Media Film 194

Convince & Convert

JANUARY 23, 2014

The video below is part of a larger initiative Dove premiered at the Sundance film festival this week called Selfie , where mothers and daughters compare their perceived flaws to the attributes others compliment them on. Photo courtesy of the #museumselfie hashtag on Twitter. MuseumSelfie Day. StarWars #DarthVader #selfies #gpom.”

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Examples Social Media Content Film 163

Buffer Social

NOVEMBER 15, 2016

This week we’re chatting all about our brand new State of Social Media 2016 Report ! 3 major trends emerge from the study, including the peak of video marketing, Facebook remaining atop the pack, and the importance of customer service on social media. How marketers can take advantage of the video marketing trend.

Trends 40

Trends Social Media Marketing Survey 40

Keyhole.co

SEPTEMBER 4, 2023

Hashtags – you might’ve spotted them nestled in the image captions of your Instagram feed, in the content of a Facebook story, or perhaps you’ve seen them highlighting the latest trends on your Twitter or TikTok feeds. Let us take you through our guide on how to create an efficient Instagram hashtag strategy.

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Hashtag Instagram Strategy How To 52

Likeable

OCTOBER 8, 2019

Here are a few examples of brands nailing it with evergreen content: “Identity,” a series of short films commissioned by 23andMe. “It Ask yourself: What stories can your brand tell that will withstand the test of time? It Can Wait,” AT&T’s campaign about distracted driving.

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Advertising Authentication Meme Film 50

Writtent Blog

DECEMBER 14, 2014

The data-driven marketers at Outbrain report that using convenience themed words in email subject lines, like “quick” and “trick” will increase open rates. Film a video of your team or customers. Exclusivity is a powerful marketing tactic. Announce a Hashtag Campaign. Compile Holiday Hacks.

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Newsletter Sample Samples Template 111

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

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Tools HootSuite Price Marketing 100

Sprout Social

NOVEMBER 14, 2023

But don’t be fooled—authentic marketing is only becoming more important. In this article, you’ll find authentic marketing examples, tips for getting it right and what brand authenticity really means. What is authentic marketing? And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z.

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Authentication Tips Marketing UGC 118

Later

MAY 6, 2020

Wondering if TikTok marketing could work for your brand? Discover everything you need to know about the app, our top tips for creating viral videos, and how the algorithm works in this ultimate guide to TikTok marketing: Table of Contents. TikTok ads are already a proven marketing strategy for many brands. What is TikTok?

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Marketing Hashtag Trends Analytics 113

Buffer Social

AUGUST 24, 2017

Here’s how we came to the decision, according to Brian Peters , our Digital Marketing Strategist: For a long time we were on posting unique content to both Snapchat and Instagram at Buffer. The most popular topics among young adults on Instagram are fashion/beauty, food, TV/films, hobbies, and music, according to a Facebook survey.

Instagram 111

Instagram Cost Comparison Analytics 111

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. You could perhaps: Use Instagram Stories to promote your company’s hashtag and encourage more people to use it. Huffington Post ( @huffingtonpost ).

Instagram 69

Instagram Influencer Brands Upcoming 69

Hootsuite

NOVEMBER 3, 2022

Read on to find out how to effectively market to this unique demographic with ever growing buying power. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

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Airlines Marketing How To Influencer 109

Buffer Social

AUGUST 29, 2016

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. You could perhaps: Use Instagram Stories to promote your company’s hashtag and encourage more people to use it. Huffington Post ( @huffingtonpost ).

Instagram 75

Instagram Influencer Brands Upcoming 75

Keyhole.co

JANUARY 19, 2024

These trends have also shaped how people market themselves, as well as products on the platform. If you utilize trending hashtags and challenges, businesses can tap into TikTok’s viral nature and increase their reach organically. You’ll explore the influential factors shaping these trends, such as sustainability inclusivity.

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Trends Hashtag Fashion Energy 59

Keyhole.co

MARCH 31, 2021

Influencer marketing is one of the most powerful ways to grow a brand in social media. And to guarantee marketing success you need to measure your results, which is why you need these influencer KPIs. The marketing strategy involves tapping into the influence of others to help build trust in your brand within their communities. .

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Influencer Campaign ROI Discount 121

Sprout Social

MARCH 4, 2020

When you launch a product, you’re responsible for aligning your social media marketing strategy with other channels and initiatives. Marketing emails. This means you have all of your marketing assets in one place and avoid having to scramble to fill in the gaps during a social launch. Product descriptions. Landing pages.

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Products Social Media How To Hashtag 123

Hootsuite

AUGUST 11, 2022

Source: 2022 Edelman Trust Barometer Special Report: the New Cascade of Influence. For example, Patagonia creates films that align with their brand values and story. Their products appear in the films, but there is no hard sell. The value is in the films themselves. The marketing campaign brought in 5.1

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Brands HootSuite Film Instagram 120

Sprout Social

SEPTEMBER 16, 2021

If you’ve been using social media marketing for your brand for a while, you might have begun to realize that relying on only native apps is limiting. Social media tools are necessary for your brand to excel in its marketing goals. Why you need social media marketing tools. How to decide which social media tools to use.

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Social Media Tools Curation Price 145

Hootsuite

AUGUST 17, 2020

The major social networks are reporting some ups and downs in their revenues as many brands pause their advertising, either to save money during an economic downturn, or to take a moral stance against hate speech. So where does that leave your brand’s social media marketing strategy ? People following any hashtags you use.

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Organization Social Media Strategy How To 145

Sprout Social

DECEMBER 8, 2022

Content based on holiday or relevant hashtags. Using hashtag holidays is a win-win. Just make sure the hashtag holidays you use are relevant to your brand and audience. Explainers and how-to videos are the most popular type of marketing video among brands and consumers. But it can be adapted a million different ways.

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Content Social Media Video Metrics 122

Socially Sorted

FEBRUARY 27, 2017

For most small business owners it’s frustrating, watching their marketing efforts result in diminishing reach and results. Film someone else giving a testimonial about your business. 74% of marketers use visual assets in their marketing ahead of blogs (68%) and video (60%) – 2016 Social Media Industry Report.

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Facebook Video Eventful Engagement 40

Sprout Social

JULY 26, 2022

A lot of people in marketing and advertising use ‘content creator’ and ‘influencer’ interchangeably,” says Powell “The two aren’t mutually exclusive but when it comes down to defining the difference, it’s a matter of intention and skillset.”. They market themselves. I can usually knock out filming in a few hours or so.”.

Brands 75

Brands Content Project Social Media Management 75

Sprout Social

JULY 27, 2023

Static images are as fundamental to social media as the hashtag or the like button. Are audiences and marketers experiencing video post fatigue? The demands of video production are taxing creators and marketers under pressure to maximize their consistency in hopes of being favored by fickle algorithms.

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Meme Comparison Education Team 95

Sprout Social

OCTOBER 26, 2021

The job market is shifting. Promoting jobs with hashtags on TikTok or Instagram and using these platforms to show audiences what it’s like to work for your company. For example, on Twitter you’ll want to incorporate hashtags to join the right conversations and make it easier for your team to reach out to possible referrals.

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Applications Cost Team LinkedIn 109

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. “Make it go viral.”

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How To UGC Authentication Campaign 140

Later

APRIL 2, 2020

Or take a look at your competitors’ activity on social, and industry benchmarks and reports. Share them using the hashtag #InstagramGoals2020, and tag us so we can get in your corner to make your goals a reality! ? ?? ?? BRB, running to film a video for IGTV) #IGCreatorInsights. Link in bio: ?Setting Introducing KP6 and KP7.? ?

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Social Media How To Instagram Real Estate 64

Writtent Blog

MAY 28, 2013

If you ever want to really annoy a marketer, tell them that content is low cost marketing. Content marketing can take hours and some serious elbow grease, which is why we’ve curated a list of 30 brilliant ways for you to make a maximum impact in the least amount of time possible. Report on your findings in a blog article.

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Cost Content Meme eBook 102