article thumbnail

New Feature: Marketing Messages from Meta Business Suite

Jon Loomer

Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. What is ultimately revealed will certainly color how beneficial the feature is for marketers.

Features 195
article thumbnail

14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Types 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Happened to the Custom Form Type for Facebook Lead Ads?

Jon Loomer

Recently, I’ve been hearing from people who are trying to build an Instant Form for Facebook lead ads using the Custom form type. But, it’s nowhere to be found… This is weird since the feature has only been around for five or six months, and it’s actually pretty useful. The name has simply been changed.

Types 172
article thumbnail

Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
article thumbnail

5 Features Social Media Marketers are Missing on Snapchat

Ignite Social Media

While most marketers know about Stories , Discover , and Lenses , we’re breaking down 5 specific features you’re likely missing out on. 5 Snapchat Features to Know. With over 75% of Snapchatters engaging with augmented reality on a daily basis, dipping your toes into some of Snapchat’s AR features is a logical route to take.

Features 155
article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

article thumbnail

20 Instagram Reel ideas for all types of brands

Sprout Social

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Users were also granted access to Reels editing tools to make videos more engaging.

Types 118