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Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. So I ask you again – is Sentiment Making Brands Stupid? But in my estimation these firms are working on the wrong end of that equation.

Sentiment 198
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Does Gen Z Use Facebook? October 2023 Data

Ignite Social Media

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Gen Z Use Facebook? By comparison, about 50% of Gen Z reports daily usage of TikTok.

Data 154
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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Trend” can often feel like a four-letter word when it comes to social media, but it is critical that we keep an eye on the future.

Trends 182
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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

This is yet another trend that was born without the help of any designer or magazine. How social influences fashion trends. 3 social-first fashion trends that made waves in 2021. To better understand this phenomenon, here’s a quick rundown of three trends that started online rather than the runway. Here’s why.

Retail 126
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Track social sentiment in real time. Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. trillion historical conversations going back to 2010 to help brands track trends online.

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How to measure brand awareness

Sprout Social

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110
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How to use AI analytics for targeted business decisions

Sprout Social

It is used to identify patterns and trends in data for informed decision-making. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. Let’s dig deeper.

Analytics 113