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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos 273
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What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A good social media consultant will be au fait with: Google Analytics and Tag Manager.

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Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

The classic example is Jonathan Swift’s 1729 essay ‘A Modest Proposal’ in which he suggests eating the Irish children as a solution to the country’s famine, thereby mocking the heartless attitudes among the rich people of the day towards the poor. In modern times, this means social media. Gun control is a polarizing issue.

Video 329
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29+ Actionable Content Writing Tips [+Examples]

Writtent Blog

Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. of all bloggers @Sysomos Click To Tweet. Source: Sysomos.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Tools 206
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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

There is no silver bullet, but we can provide some examples, based on recent experiences. Take Waze for example. This data helped the government quickly handle the crisis, and is a great example of how real-time data interpretation can be used for a fast solution. Attribute/drive creative social PR campaigns.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What about you?