Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Without their backing, social media can become siloed, underfunded or pushed aside for other marketing activities.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. For example, smaller companies or individuals may prefer to work with an agency that can handle this work for them. What is a reputation management service?

Reputation 87

Reputation Brands Sentiment Survey 87

Sprout Social

JUNE 11, 2024

Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy. This is both the college’s promise, and a key messaging pillar used throughout marketing materials.

Education 102

Education Social Media Strategy Collaboration 102

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

FEBRUARY 5, 2024

Examples of Instagram analytics metrics include impressions, likes, shares, and audience growth over time. There’s no way to export the data into a report, but it gives you a good basic overview of your Instagram results. View your content overview, including accounts reached, engagements, total followers and content shared.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Tools 93

Tools How To Sentiment Data 93

Bill Hartzer

NOVEMBER 17, 2023

These need states displayed significant variations across different markets, reflecting the cultural nuances of each region. Notably, the United Kingdom and the United States predominantly perceive social media as a space for entertainment, while emerging markets like India view it as a source of progression.

Social Media 97

Social Media Survey Study Collaboration 97

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. Engagements.

Report 124

Report Social Media Metrics Team 124

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives. Add Context to Your Data. Keep it Visual.

Template 112

Template Templates Report Social Media 112

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . The team at Indiana University , for example, relied on Sprout’s Social Listening tool to provide the university’s leadership with actionable advice during a campus crisis.

Skills 122

Skills Sentiment Team Press Release 122

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Data 118

Data Metrics Sentiment Analytics 118

Keyhole.co

MAY 16, 2023

For example, run a small online business selling handmade jewelry. Say you own a line of beauty products; you can use media monitoring tools to find other beauty bloggers with a similar audience and reach out to them for influencer marketing campaigns. If someone complains about your customer service, the sentiment is negative.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

APRIL 18, 2023

Consider this example. This is just one instance of how Instagram metrics can be an absolute game-changer for chalking out a marketing strategy for your brand. For example, tracking likes, comments, and followers can help brands understand how well their content resonates with their audience. million followers.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Our three panelists echoed this sentiment.

Influencer 98

Influencer Campaign Marketing How To 98

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Mention is a good example of a platform helping brands track and post to social media apps. Mention is a good example of a platform helping brands track and post to social media apps. Managing your brand’s online presence and reach can be a challenging task.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

OCTOBER 24, 2022

For example, your monthly Instagram follower growth rate would be the percentage growth your follower count has seen since last month. A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. You can even download and share them as reports for marketing ROI overview.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Convince & Convert

OCTOBER 30, 2017

It’s a marketing channel, but it’s also a customer service channel. Customer service representatives often have their own set of tools for managing questions on social, but that doesn’t mean social marketers are exempt from listening to their customers’ commentary on social. For example, let’s pretend you work at Under Armour.

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

MARCH 21, 2019

I’ll outline these three use cases, plus give examples and some KPIs and goals below as we go through each of the five services we sell, which we have examples for. Influencer marketing research. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.” Influencer marketing research.

Sentiment 92

Sentiment Research Influencer Analysis 92

Keyhole.co

APRIL 25, 2023

For example, your monthly Instagram follower growth rate would be the percentage growth your follower count has seen since last month. A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. You can even download and share them as reports for marketing ROI overview.

Instagram 52

Instagram How To Collaboration Hashtag 52

Sprout Social

APRIL 22, 2021

As an industry pioneer, many brands look to Hilton as a shining example of how to address the evolving needs of today’s traveler, and rise to the challenge of reinventing the hospitality experience. But as time went on, the challenge became (and still remains) the general sentiment toward travel. Marketing creative.

Hotels 118

Hotels Strategy Travel Sentiment 118

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. The data is broken down into three tabs: overview, audience analysis and post trends.

Facebook 108

Facebook Sample Samples Sentiment 108

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 It can be a lot more cost-effective than traditional marketing strategies. This includes data about customer queries, behavior, engagement, sentiment, and interactions. We’ll use Heydey as an example for this process.

FAQ 120

FAQ Retail Overview Loyalty 120

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Digimind

OCTOBER 29, 2019

Sharing intelligence is equally important to fuel business strategies and growing market share, as well as attaining it. Take drug development, for example. Too often, the process of conducting a competitive analysis for pharmaceutical companies is siloed and focused primarily on internal processes.

Pharmaceuticals 41

Pharmaceuticals Industry Sentiment Overview 41

Digimind

OCTOBER 29, 2019

Sharing intelligence is equally important to fuel business strategies and growing market share, as well as attaining it. Take drug development, for example. Too often, the process of conducting a competitive analysis for pharmaceutical companies is siloed and focused primarily on internal processes.

Pharmaceuticals 40

Pharmaceuticals Industry Sentiment Overview 40

Hootsuite

MARCH 15, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. For example, if the user has protected their Tweets , the reply will only be visible to their immediate followers.

Twitter 145

Twitter HootSuite Notification Analytics 145

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. The most important part about content marketing is having content that provides VALUE! ???????? marketingtwitter [link]. hopes brands will soon address. “I

Social Media 142

Social Media Metrics Data Team 142

agora pulse

JANUARY 7, 2020

Here’s an example of how we turned social media reviews into visuals and then re-used those visuals for a slideshow-style Instagram story: When re-using your social media proof elsewhere, always ask for your customer’s (i.e., Here’s a quick overview of review management platforms I’ve had experience with.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Sprout Social

FEBRUARY 25, 2019

It’s used by companies around the world to understand their customers better and inform their next marketing step. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. A second example is if you use Facebook’s recommendations feature to gather reviews.

Facebook 89

Facebook Review Overview Press Release 89

Keyhole.co

DECEMBER 22, 2022

To stay relevant and engage its audience, Nike carefully follows social trends and incorporates them into its marketing strategies. . For example, Nike has embraced the trend of sustainability and has made a commitment to using eco-friendly materials in its products. What is Nike’s social media marketing strategy?

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

FEBRUARY 21, 2019

For an overview on social listening, check out our social listening guide and our article on the ROI of listening. For example, your hotel might need to drive up interest in a certain city. Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza.

Twitter 74

Twitter Sentiment Hotels Influencer 74

Keyhole.co

OCTOBER 13, 2023

The modern labor market and recruiting system are changing very fast. Also, this type of recruiting includes employer branding and influencer marketing. For example, with the help of Keyhole. This platform provides an overview of candidates’ work history, interests, and references.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. An often referenced report is the one that states that every $1 spent on influencer marketing yields $7.65

Influencer 104

Influencer Social Media How To Campaign 104