Jon Loomer

APRIL 22, 2019

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. How to use the Event Setup Tool. What Are Pixel Events?

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Eventful Tools Facebook How To 167

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

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Eventful Social Media Conference Hashtag 156

Hootsuite

JULY 25, 2023

Have you been using ChatGPT prompts for marketing? ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. If not, now is the time to start. INSERT POST].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Jon Loomer

MAY 26, 2020

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). That event will help you better track, optimize, and target those who spend the most time on your website. READ ABOUT HOW TO CREATE A PIXEL EVENT FOR SCROLL DEPTH.].

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Eventful Facebook Conversation Upcoming 87

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

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Template Templates Marketing Sample 125

Jon Loomer

JUNE 2, 2020

A week ago, we discussed how to create Facebook pixel events for time spent on a page. This week, let’s create Facebook pixel events for scroll depth. But I want to be sure that, if you missed that post, you know how to set up the base pixel in Google Tag Manager and test the events. Go here to sign up!

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Eventful Facebook Upcoming Conversation 78

Writtent Blog

NOVEMBER 26, 2023

So you’ve decided to pursue content marketing and started a blog for your business. If you provide content services for your clients in addition to your own content marketing objectives, it’s even worse. What are your content marketing goals? What events can your content work with? First, ask yourself a few questions: 1.

How To 98

How To Press Release Template Templates 98

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 101

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Eventful 109

Eventful Social Media Conference Hashtag 109

Sprout Social

SEPTEMBER 8, 2020

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. Attending continued education events, virtual or in-person, is truly priceless.

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Eventful Tips Conference Resources 125

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session.

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Influencer Travel Retail UGC 130

Buffer Social

FEBRUARY 21, 2023

There were a plethora of events happening in New York City, but I wasn’t sure how to become a speaker. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead.

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Brands Marketing Hosting Eventful 82

Ignite Social Media

AUGUST 17, 2020

Ads exit this phase as soon as their performance stabilizes, typically 50 optimization events since its last significant edit. To view the full list, visit this Facebook Business Help article. Ad sets listed as “Learning” or “Learning Limited” are in the Learning Phase. Those that are “Active” have completed the phase.

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Cost Facebook Upcoming How To 205

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

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Tips Content Press Release Marketing 98

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free).

Eventful 83

Eventful Facebook Upcoming Conversation 83

Sprout Social

MARCH 16, 2017

One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. With all the noise on social, you need to make sure your Facebook event cover photo stands out and is memorable to invitees.

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Eventful Facebook How To Upcoming 100

Hootsuite

APRIL 25, 2023

What are the best social media platforms for real estate marketing? Only a handful have the user base and capabilities to be effective real estate marketing channels. But it’s the number of ways Facebook marketing helps you find potential clients that make it a top real estate social media platform.

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Real Estate Platform Social Media HootSuite 98

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” If you’ve got a reasonably sized email list , survey your subscribers about the platforms they use and the content they engage with. Sound familiar?

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Social Media How To Survey Analytics 213

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Jon Loomer

FEBRUARY 28, 2024

Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action. App Events Definition: We’ll try to show your ads to the people most likely to take a specific action in your app at least once. Know that this will often result in low-quality traffic.

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Eventful Conversation Campaign Types 193

Keyhole.co

SEPTEMBER 15, 2023

By following the steps and insights shared in this article, you’ll learn how to use Instagram Live to expand your brand’s reach and the best ways to incorporate live video into your marketing strategy. Based on a survey of 500 B2C and B2B marketers, Instagram Live is reported to have the highest ROI of any content format.

Instagram 52

Instagram Brands How To Marketing 52

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Lookalike Audience Lists. Ad revenue continues to grow.

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LinkedIn Advertising URL Campaign 178

Social Media Strategies Summit

OCTOBER 7, 2022

Social media marketing is tough. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. The company based this template on the same calendar used by their marketing team. A content list and workflow.

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Template Templates Content Small Business 223

Sprout Social

OCTOBER 31, 2016

Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. To make it easier to tune in and find a subject that interests you, we’ll post a monthly schedule of upcoming #SproutChat topics. All of the upcoming chats for November 2016 are listed below.

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Upcoming Analysis ROI Communities 40

Social Media Strategies Summit

JUNE 13, 2019

Both savvy brands and Instagram themselves were quick to adopt the popular feature for marketing purposes. Instagram Stories for marketing is such an important concept that we included it as the first of our top marketing trends for 2019. The Ultimate Guide To Using Instagram Stories in Marketing. Source: InstaBoom.

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Instagram Marketing Real Estate Features 121

agora pulse

SEPTEMBER 22, 2016

Have you ever been tasked with the job of managing social media for events? You are responsible for building awareness, selling tickets, managing attendee queries, keeping the momentum going during the event, ensuring that people are using the right hashtag and dealing with issues that arise. Before the event.

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Eventful Storify Curation How To 60

Sprout Social

NOVEMBER 1, 2023

Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition. This type of BTS content is also great for promoting special sales or events, because it encourages people to visit in person.

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Campaign Content Upcoming Authentication 85

Social Media Strategies Summit

JUNE 20, 2019

In April 2016, Facebook launched Facebook Live and the response from marketers was initially very positive. Marketers have more opportunities than ever to create and share live video, but this means that we have to get savvier in our approach in order to keep achieving a positive return on investment. Source: Social Media Examiner.

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Video Upcoming Instagram Metrics 139

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Successful Twitter marketing is powerful.

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Strategy Tips Twitter Marketing 106

Hootsuite

SEPTEMBER 13, 2023

If you’re not in one of the other nine categories listed below, this is probably totally fine to stick with. Who it’s for: All page types Tabs included: Home, events, reviews, videos, photos, about, community Business A big brand, mid-sized organization or corporation can benefit from the business template for Facebook Pages.

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Template Templates Facebook Review 109

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 138

Social Media Strategies Summit

JANUARY 26, 2023

Facebook currently offers seven post formats: Events: Allow group members to schedule online or in-person events. How to Grow & Engage With Your Group Looking at a minuscule member list, just like staring at a blank page you need to fill in, can be intimidating. Files: Permit for members to share files within your community.

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Groups Groups Communities Engagement 237

Social Media Strategies Summit

NOVEMBER 2, 2023

Create Realistic Daily Schedules Many of us live our working lives by to-do lists. Prioritize Your Workload An astonishing 82% of workers don’t have a dedicated time management system, relying instead on to-do lists, email inboxes, or simply dealing with whatever feels like the most important task at any given point.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. This article will equip marketers with the knowledge and skills necessary to leverage this powerful platform for successful marketing campaigns. Why Facebook Marketing? Educational content strategy.

Brands 52

Brands Facebook Marketing Advertising 52

Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Kevin James Smirking” Belatedly Becomes a Meme Some memes are highly time-specific, capitalizing on the fleeting popularity of a movie, song, TV show, or some other event to jam our timelines and FYP. Featured image by Freepik.

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Social Media Meme Fashion Trends 239

Hootsuite

OCTOBER 24, 2022

Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Social media is more than a way for people to discover home listings (though it’s great for that). New listings. Always share new listings hitting the market to your social accounts.

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Keyhole.co

OCTOBER 1, 2020

For business owners and marketers, this is the perfect time to start planning your holiday marketing campaigns so that you can make the most of it. At the same time, it may be easy to shy away from planning your holiday marketing campaign because there’s so much involved in the process. Holiday Marketing Means More Competition.

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Campaign Marketing How To Discount 104