Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Engagement rate Engagement will become the pivotal metric for measuring influencer marketing success in 2024. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

ROI 84

ROI Influencer Sentiment Tips 84

Sprout Social

JANUARY 9, 2024

They want a personalized interaction that’s authentic and engaged. For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. Let’s dig deeper.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. All these add to your efforts toward brand engagement for an increase in market share and improved earnings.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Sure, these numbers can offer a quick ego boost, but the truth is, they often fail to reflect the true engagement and influence of your brand on your business’s bottom line. Which reminds us: never buy followers.

Metrics 107

Metrics Examples Marketing HootSuite 107

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. It includes likes, comments, shares, and other forms of engagement.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Pam Moore

APRIL 2, 2024

By leveraging AI, marketers can unlock new levels of efficiency, personalization and ROI in their campaigns. Increased ROI: By optimizing campaigns and identifying the most effective strategies, AI helps marketers maximize their return on investment.

Strategy 78

Strategy Marketing Analysis ROI 78

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Checking engagement on a social media analytics tool. What Does a Social Media Report Look Like? Union Metrics. Zoho Social.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

NOVEMBER 7, 2023

Find opportunities for authentic engagement. Track social sentiment in real time. That’s on top of comprehensive social media management tools, including scheduling to all major network, easy performance tracking, and audience engagement tools.) Hootsuite Insights means you never miss an opportunity to engage.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence could be the answer.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. You can also track the engagement rate by multiplying 100 by the sum of likes, shares and comments, then dividing them by the influencer’s follower count.

Metrics 100

Metrics Influencer Marketing Survey 100

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Engaging Customers. Sentiment Analysis. Conversion Rate & ROI.

B2B 155

B2B Sentiment Analysis Reputation 155

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. Growth Mindset: “Marketing automation has the potential to bring data-driven insights and improved ROI.

Team 148

Team Marketing ROI Training 148

Oktopost

FEBRUARY 26, 2024

While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds even more weight for those of us in B2B. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand.

B2B 62

B2B Metrics Social Media Social Media Management 62

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. Growth Mindset: “Marketing automation has the potential to bring data-driven insights and improved ROI.

Team 147

Team Marketing ROI Training 147

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

MAY 3, 2023

Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content. By tracking a hashtag, you can measure exactly how many people have seen, liked, shared, or engaged with a particular campaign.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Catch all episodes here. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Atlassian 118

Atlassian Strategy B2B Apple 118

Keyhole.co

FEBRUARY 23, 2024

While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. When’s your audience most active?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Build an engaged community. Engagement in your community, retweets, comments, shares, questions.

ROI 69

ROI Case Study Health Care Insurance 69

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy.

Report 111

Report Brands Library Sentiment 111

Keyhole.co

FEBRUARY 29, 2024

While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. When’s your audience most active?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. And, with the right brand advocacy strategy, you can realize a stunning ROI. Enthusiastic brand advocates can help new brands get before larger and more engaged audiences.

Brands 129

Brands ROI Authentication UGC 129

Talkwalker SM

SEPTEMBER 28, 2015

Social ROI is a hot topic of discussion for all companies involved in social media. Only keep the metrics that are pivotal to your overarching goals – whether they be engagement rate, sentiment figures or total share of voice – and leave the other, less meaningful, metrics on the back burner.

ROI 60

ROI Metrics How To Microsoft 60

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

FEBRUARY 7, 2023

According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them. In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent.

Buy 94

Buy Curation Statistics Survey 94

Sprout Social

FEBRUARY 2, 2023

She says Figo often matches or surpasses its competitors’ views, engagements and share of voice. By posting every work day, she could identify which content types generated the highest impressions and engagements. Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements.

Social Media 110

Social Media Insurance ROI Meme 110

Hootsuite

FEBRUARY 5, 2024

And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Instagram account metrics Engagement rate: Number of engagements as a percentage of followers or reach. It will also support requests for more budget or new hires. So, where do you start?

Analytics 97

Analytics Instagram HootSuite Metrics 97

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. It means they want stuff that’s human-first, real, funny, engaging, heartfelt… Content that conveys emotions. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

OCTOBER 27, 2022

Engagement: How many likes, shares, and clicks did your hashtag receive? Prove your social media ROI with Keyhole’s extensive analytics. Know the optimal frequency and the hashtags that have amassed engagement to your posts. Which Hashtag Metrics Should I Track? Users: How many unique users posted using your hashtag?

Hashtag 98

Hashtag Analytics Metrics ROI 98

Sprout Social

SEPTEMBER 10, 2020

Defining UX (user experience) is tricky because there’s so much that goes into it, but let’s give it a shot: UX (user experience) represents how people engage and interact with your product, including emotions related to your brand. Companies that invest in UX score a huge ROI. What is the goal of UX, anyway?

Tips 127

Tips Sentiment Marketing Real Estate 127

Harp Interactive

MARCH 31, 2010

Granted, it is a relatively new game with the rules of engagement (sorry couldn’t resist it) still evolving, but there is a sizable number of reliable tools in form of plugins and apps that can be used in combination to measure different features of social media channels. Blog Comments. RSS & email subscriptions. Twitter Followers.

Analytics 350

Analytics Social Media Trendrr Digg 350

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Why Do You Need Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. Characteristic marketing allows brands to get to know their prospects before engaging in a conversation. Provide Value on Insights, Not ROI.

Research 60

Research Engagement How To Sentiment 60

agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns. Other Keyhole features are pretty impressive, too.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sherrilynne Starkie

FEBRUARY 13, 2018

Employee engagement is the number one concern of CEOs today, so social media is playing an increasing role in HR. To engage online communities, a consultant participates daily in online discussions, asks and answers questions, and distributes valuable news and information. Listening to stakeholder communities is an important piece too.

Consultant 265

Consultant Social Media Drupal Content management systems 265