Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 83

Brands Sentiment Analysis Marketing 83

Ignite Social Media

OCTOBER 2, 2023

During this period, a substantial 38% of surveyed teens identified TikTok as their preferred platform, while only 2–3% expressed the same sentiment for Facebook. Notably, more users reported monthly engagement with Facebook than with other supposedly trending platforms like Discord, Reddit, and Twitch.

Data 155

Data Facebook Reddit Social Networking 155

Social Media Strategies Summit

SEPTEMBER 22, 2021

Upgrade to $5 per social channel per month to access publishing, analytics & engagement tools for social media geeks. Buffer makes it simple to track down the most important conversations your customers are engaging in online. Measure audience behavior and engagement through analytics and reporting tools. Key Features.

Social Media 175

Social Media Tools Sentiment Price 175

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. They want a personalized interaction that’s authentic and engaged.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Brand experience is the sum of all the feelings—joy, nostalgia, excitement—consumers experience during their engagement with a brand. What is brand experience? Let’s dive into the advantages in detail.

Brands 106

Brands Sentiment How To Analysis 106

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. It means they want stuff that’s human-first, real, funny, engaging, heartfelt… Content that conveys emotions. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MAY 9, 2022

But what’s most impressive is the 18,000 engagements those Tweets garnered. And since College Decision Day is one of the happiest days of the year, 98% of those Tweets had a positive sentiment. The subreddit r/ApplyingToCollege has over 784,000 members and impressive engagement. — Howard University (@HowardU) May 2, 2022.

Education 81

Education Marketing Reddit Class 81

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day. or G2), it goes far beyond that.

Reputation 90

Reputation Sentiment Analysis Notification 90

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Analytics 83

Analytics Conversation Brands Sentiment 83

Keyhole.co

DECEMBER 12, 2023

One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports. Brand 24: A brief review Brand24 allows you to monitor and analyze online conversations and engage in discussions relevant to your brand.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Buffer Social

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. Looking at the overall market sentiment in April 2023, it was clear that there was a lot of uncertainty.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Hootsuite

FEBRUARY 7, 2024

Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Fedica can be integrated into the Hootsuite dashboard.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Oktopost

NOVEMBER 30, 2023

As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. The tool helps you manage your social media accounts with the help of market insights. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Managing your brand’s online presence and reach can be a challenging task.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands convert their online reach into actionable engagement. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. This could from engaging a happy customer to shifting your brand positioning strategy. This way you can attain even deeper insights on your brand’s sentiment all over the world.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 137

Brand Monitoring Brands Sentiment Reputation 137

Keyhole.co

FEBRUARY 27, 2024

But is it just known faces that make Spotify’s marketing strategy a success or do they truly understand what their audience is looking for? million Reddit: 1.4 With such an active focus on social media, it’s no wonder Spotify’s marketing strategy is a resounding success. Let’s find out. million LinkedIn: 4 million TikTok: 2.6

Social Media 59

Social Media Strategy Content Collaboration 59

Convince & Convert

NOVEMBER 16, 2023

This significant shift has created waves in the industry, sparking lively discussions among marketers, branding gurus, and everyday users. Execution is Key In marketing, we often face sudden shifts like those with Threads, ChatGPT, and Google Analytics 4. Musk wanted to put his own stamp on Twitter. We did too.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

JUNE 22, 2021

Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy.

Platform 111

Platform Social Media Tumblr Reddit 111

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 122

Skills Sentiment Team Press Release 122

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers.

Construction 52

Construction Social Media Strategy Collaboration 52

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Again, more is generally better (spammy blog comments aside), as engagement is the “social&# in social media.

SM2 188

SM2 Alterian Vocus Social Media 188

agora pulse

JANUARY 12, 2021

Want more ideas for your content marketing? You need to constantly experiment with new types of content and formats, which would allow you to market through more social media channels and discover more tactics that work. While we search for all kinds of questions online, the how-to article is the most engaging one.

Types 162

Types Content Comparison Screencast 162

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Built into the Hootsuite dashboard, Streams can identify engagement opportunities, track competitors, and protect your brand reputation — all in the same place you plan and schedule social content. 1 Social Media Tool Create.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Keyhole.co

NOVEMBER 19, 2020

Social media monitoring tools allow marketers to do the following: Get quality audience data. So, you don’t have to look too deep before seeing basic analytics like total impressions, total engagements and total link clicks. And this is where social media monitoring tools come into place. Also, the loading time is reportedly slow.

Tools 98

Tools Social Media Sentiment Price 98

Convince & Convert

AUGUST 29, 2017

This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors.

Compete 161

Compete Analytics Analysis Sentiment 161

Sprout Social

JUNE 27, 2023

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. It’s a great way to nurture customer engagement and it gives your brand a more human touch. Here are some tips on how to ask for reviews.

Review 122

Review Brands How To Analysis 122

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Content 124

Content Trends How To Exercises 124

Sprout Social

MARCH 13, 2019

Every interaction and engagement with your customers via social media is a valuable data point. Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Having a pulse on both is crucial to your marketing and positioning moving forward. The same rings true on Reddit.

B2B 100

B2B How To Sentiment Reddit 100

Oktopost

DECEMBER 5, 2022

Extend your content marketing reach. SEO and SMM are two separate branches of digital marketing with some significant differences. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. SEO and SMM work with content and can be effectively combined for content marketing.

SEO 115

SEO Social Media Reputation Real Estate 115

Buzz Marketing for Technology

SEPTEMBER 29, 2010

Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. And from there analyzed and tracked the changes in volume and sentiment for each topic by quarter. Share this on Reddit. Share this on FriendFeed. Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230